Brand Refresh Strategy for Pipeline Growth

with Lindsay McGuire, Associate Director of Content and Campaigns at Goldcast

Watch this episode of B2B Pipeline Pioneers

Pipeline pioneer Lindsay McGuire, Associate Director of Content and Campaigns at Goldcast, oversaw Goldcast’s website overhaul strategy which resulted in an 18%+ conversion increase. Looking ahead, Lindsay is prioritizing refining their messaging, aligning with product marketing, and elevating the Goldcast brand for a stronger market position and revenue growth.

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