All marketers face the challenge of your CFO and other teams struggling to understand your process and how marketing gets results. They want to know, “Why can’t we always have quality leads at a low cost?” There’s no perfect solution, but we want to share advice from James Lamberti, our CMO at SalesIntel, and Gregory Kennedy, BrandZen Founder, for running paid advertising campaigns at a low CAC.
In this eBook, we’re going to cover how you target the right accounts, use your ideal client profile to qualify leads, and make the most of your paid ad channels. We want to see the benefits of paid ads while still keeping your CFO happy.
