Unlocking Account-Based Advertising Success with Unlimited Data

Running Account-Based Advertising (ABA) without high-quality data is like fishing with a broken net. Like closing your eyes and pointing at a name on a list to hire a new employee. You’ll might get a person on the team, but maybe not with the skill set you need.

Traditional broad-based marketing no longer works in a world where precision and personalization win deals. ABA shifts the focus to high-value accounts, but without the right data, even the best strategy falls flat.

The biggest challenge? 

Limited, outdated, or incomplete data that weakens targeting, drains ad budgets, and makes conversions harder to achieve.

This is where SalesIntel changes the game. With unlimited access to firmographic, technographic, contact, and intent data, you get everything you need to execute ABA campaigns that actually convert. No more guessing. No more wasted spend. Just results. This blog is all about that. 

1. The Power of Unlimited Data in Account-Based Advertising

Account-Based Advertising (ABA) thrives on precision, but many strategies fall short due to insufficient, outdated, or incomplete data. Without a strong data foundation, campaigns miss their mark, leading to wasted budgets and underwhelming results.

One of the biggest challenges marketers face is ensuring their ads reach the right decision-makers. 

In 2024, a HubSpot study found that 35% of marketers lack high-quality data about their target audience, leaving them unable to effectively reach their desired consumers online

If your contact list is outdated, your message won’t get in front of the people who have the power to make purchasing decisions. Account-Based Advertising (ABA) is only as effective as the data that powers it. If your contact list is outdated, your message won’t reach the right decision-makers. If you’re missing firmographic and technographic insights, your campaigns become broad and generic like trying to sell enterprise software to a startup that barely has an IT team.

How Firmographic and Technographic Data Elevate ABA

Firmographic data helps you define your Ideal Customer Profile (ICP) by analyzing company size, industry, revenue, and location. It ensures you’re not targeting businesses that aren’t a fit for your solution. Imagine running an ad for high-end manufacturing equipment, only for it to land in front of a software startup. That’s wasted spend and lost opportunities.

Technographic data, on the other hand, gives you insight into a company’s existing tech stack. If a prospect already uses your competitor’s software or a complementary tool, you can tailor your messaging accordingly. Without this data, your outreach lacks relevance. For instance, promoting a Windows-only integration to a company that exclusively runs on macOS.

The Role of Intent Data in ABA

Intent data takes targeting a step further by revealing which accounts are actively researching solutions like yours. It tracks signals such as content consumption, product comparisons, and competitor site visits. Without it, ABA campaigns rely on guesswork, often wasting ad spend on companies that aren’t currently in the market.

For example, instead of blindly targeting every enterprise in a sector, intent data allows you to focus on companies already exploring similar solutions. This means more efficient ad spend, higher engagement rates, and faster conversions.

Why You Need Unlimited Access to High-Quality Data

SalesIntel eliminates the limitations that hold ABA back by providing unlimited access to real-time, verified data:

• Firmographics – Define your ICP with insights on company size, industry, revenue, and location.
• Technographics – Align messaging with a prospect’s existing tech stack for better engagement.
• Contact Data – Access direct dials and verified emails of key decision-makers.
• Intent Signals – Identify accounts actively researching your solution, so you can engage them at the right time.

With no data restrictions, your ABA campaigns become more precise, personalized, and impactful. This leads to stronger engagement, better conversions, and ultimately, higher ROI.

2. Targeting the Right Accounts with Firmographic and Technographic Data

A common reason ABA campaigns underperform is poor targeting. Many companies cast too wide a net, hoping their ads will reach the right audience. This leads to wasted ad spend and low conversion rates. Instead, successful ABA relies on firmographic and technographic data to zero in on the right accounts.

Imagine you’re running an ABA campaign for a cloud-based HR software solution. Would you rather:

• Target any mid-sized company and hope they need HR software?
• Target companies with 1,000+ employees that already use Workday or SAP, signaling a strong need for integrations?

The second approach is clearly more effective.

Firmographic data helps segment accounts based on company characteristics such as industry, employee count, and revenue, ensuring that your ads reach businesses that fit your ideal customer profile (ICP).

Technographic data takes targeting a step further by revealing the software and tools a company already uses. This enables you to tailor messaging and highlight how your solution seamlessly integrates with their existing tech stack.

For example, a martech provider could target companies already using HubSpot or Salesforce, increasing the likelihood of engagement. With unlimited access to firmographic and technographic data, ABA campaigns can be hyper-targeted, data-driven, and more likely to convert.

3. Engaging Decision-Makers with Unlimited Contact Data

Reaching the right accounts is only part of the equation. The real challenge is connecting with the right people within those accounts i.e. the decision-makers and influencers who actually drive purchasing decisions.

Many B2B companies struggle with outdated or incomplete contact data, making it difficult to engage the right stakeholders. If your emails bounce or your calls go unanswered, your ABA campaign fails before it even starts.

SalesIntel solves this problem by providing unlimited access to accurate, human-verified contact data, ensuring your outreach is both targeted and effective.

• Human-verified contact data – Eliminate the frustration of bounced emails and outdated phone numbers.
• Unlimited access to direct dials and verified emails – Reach decision-makers with precision, without worrying about data caps.
• Multi-threaded engagement – Connect with multiple stakeholders within an account to increase influence and decision-making power.

Instead of targeting a generic “marketing team,” a B2B ad tech company can directly engage CMOs, demand generation heads, and digital advertising managers—the individuals who have the authority to invest in new tools.

With SalesIntel’s unlimited contact data, you can build highly personalized campaigns that deliver the right message to the right people at the right time, significantly increasing the chances of conversion.

4. Prioritizing High-Intent Accounts for Maximum Impact

Even with perfect targeting and engagement strategies, an ABA campaign will fail if it doesn’t focus on accounts that are actively looking for a solution.

This is where intent data becomes a game-changer. Instead of wasting budget on cold prospects, intent data allows you to focus efforts on high-intent accounts—those that are already researching your industry, competitors, or specific solutions.

SalesIntel’s intent data enables you to:

• Identify accounts actively researching your industry or competitors.
• Track engagement signals such as visits to industry pages, content downloads, and event attendance.
• Prioritize ad spend on warm prospects, ensuring that campaigns focus on the most promising leads.

For an even deeper level of insight, SalesIntel’s VisitorIntel feature helps unmask anonymous website visitors, providing visibility into which accounts are engaging with your brand but haven’t yet entered your CRM.

When ABA campaigns leverage intent data, they become more strategic, cost-effective, and conversion-focused, significantly boosting ROI.

5. Enhancing Campaign Performance and ROI

With the right data fueling your ABA strategy, the impact on campaign performance and ROI is undeniable.

By leveraging SalesIntel’s unlimited data access, you can expect:

• Higher engagement rates – Your ads are seen by the right decision-makers, increasing interaction and response rates.
• Reduced wasted ad spend – Budgets are allocated to high-potential accounts instead of being spread thinly across unqualified leads.
• Shorter sales cycles – When you target accounts actively in-market, conversions happen faster.

For instance, a cybersecurity company using ABA increased demo bookings by 40 percent after incorporating intent-driven targeting and unlimited contact data into its campaigns.

When data-driven precision guides your ABA strategy, the results speak for themselves—higher efficiency, better lead quality, and a greater return on investment.

Stop Limiting Your ABA Potential

Success in Account-Based Advertising isn’t just about strategy—it’s about having the right data to fuel it.

SalesIntel’s unlimited access to firmographics, technographics, contact data, and intent insights ensures you can:

• Target the right accounts with precision.
• Engage decision-makers without hitting data limits.
• Prioritize high-intent leads and maximize conversions.

Why settle for partial insights when you can have it all? Unlock the full potential of ABA with SalesIntel’s unlimited data advantage.