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Women are shaping the future of B2B SaaS, driving innovation, and fostering growth with empathy and expertise. At SalesIntel, we believe their impact deserves recognition year-round. That’s why we’ve updated our Top 100 Female B2B SaaS Pipeline Pioneers list for 2024—crowdsourced from over 100 B2B leaders in our space.
From sales and marketing to customer success and partnerships, these women are not just breaking barriers—they’re redefining success in every corner of SaaS. This list celebrates the resilience, innovation, and leadership they bring to our industry.
To the remarkable women featured: thank you for leading with authenticity and vision. You inspire us all to push boundaries and build a more inclusive future for B2B SaaS.
Let’s keep celebrating and empowering the women who are paving the way!
Meet the 300 Women in B2B SaaS
A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | V | Y |
A
Aartii Sabhaney
Expertise: Writing and Research
About: Aartii Sabhaney’s career spans journalism, academia and industry. She has developed narratives for prominent organisations across sectors and countries. Her journey in the technology industry for close to a decade has given her significant insights into the interplay of innovation, culture and society.
An advocate for a gender-equitable tech industry, Aartii authored a research paper on the underrepresentation of women in AI and engineering in 2019. In 2023, she was honoured as one of B2B Marketing’s ten most influential women for championing gender equality. The same year, she was also featured among Asia’s most inspirational women in leadership by House of Rose Professional’s Break the Ceiling, Touch the Sky. She has served on the Board Diversity and Appointments Committee for the Singapore Institute of Directors.
Aartii’s personal experiences have fuelled a profound passion for caregiving and sensitised her to a range of issues, particularly the societal impact of technology and the importance of empathy. In 2022, she contributed a chapter on caregiving to #MyVoice–Volume 5, a book comprising 21 essays on women’s issues. Her work highlighted the critical need for caregivers to prioritise self-care amid the caregiving crisis.
From 2001 to 2006, she taught communications to students at Sydenham College of Commerce and Economics in India. Her storytelling expertise has been recognised through invitations to judge the Digital Impact Awards, the IABC Gold Quill Awards and the PRWeek Global Awards.
Aartii’s global experience and cultural diversity, shaped by her time in Indonesia, India, Singapore and now Australia, deeply informs her literary perspective. She holds two master’s degrees, including an executive master’s from INSEAD Asia.
Adrienne Harris
Sr. Director, Customer Experience Strategy & Design at Bond Brand Loyalty
Expertise: Sales & Customer Success, Business Transformation, and Leadership Development
About: As the Chief Client Officer and Managing Partner at Portage Sales, my passion lies in empowering B2B sales teams across North America to shatter their quotas. What sets us apart is not just our commitment to excellence but our unique approach to sales enablement and training. Specializing in the SaaS, services, and manufacturing sectors, we leverage stackable learning units tailored to foster sustainable skill development and behavioral transformation.
Akshaya Ravi
GTM – Founding SDR at Storylane
Expertise: Sales, Revenue, GTM, Lead Generation
About: Akshaya Ravi is the Founding Sales Development Representative (SDR) at Storylane, where she excels in driving go-to-market strategies and creating impactful connections to help businesses captivate and engage their prospects. Her expertise in enhancing sales interactions and developing effective engagement strategies has been recognized in the industry, leading to her inclusion in Demandbase’s “100 Powerful Women in Sales – 2024” list.
Beyond her role at Storylane, Akshaya shares her insights on sales techniques and strategies through various platforms, including participating in discussions on product marketing wisdom. Her dedication to optimizing sales processes and her innovative approach make her a valuable asset in the sales community.
Alexine Mudawar
CEO of Women in Sales
Expertise: Outbound Selling, Pipeline Generation, Sales Coaching & Development, Social Selling
About: Alexine is a seasoned sales leader with over 10 years of SaaS sales experience, known for her early start selling door-to-door in her neighborhood. While her methods have evolved, Alexine’s approach remains rooted in key principles: canvassing territories, building ideal customer profiles, understanding buyers, fostering relationships, and closing deals.
Throughout her career, Alexine has earned multiple President’s Club awards and numerous quarterly high-achievement recognitions, consistently surpassing sales quotas. Her passion for excellence extends beyond individual success—she serves as the CEO of Women in Sales, an organization dedicated to empowering, promoting, and elevating women within the sales profession.
Alexine’s leadership reflects her commitment to both sales success and creating an inclusive environment where women can thrive. With a focus on mentorship and community building, she aims to inspire the next generation of female sales professionals to achieve their full potential.
Alexis Rivera Scott
Founder at The Fairy Job Mom
Expertise: Partnerships, Brand, GTM, Content, Career Development,
About: Alexis is navigating the dynamic world of entrepreneurship, collaborating with founders and executives to build their brands through LinkedIn ghostwriting.
Known for her ability to connect people, Alexis strategically fosters long-term partnerships that create win-win outcomes, ensuring mutual success. With a background in both sales and marketing leadership, she has consistently developed scalable processes and high-performing teams. Her dedication to clear communication and an infectious can-do attitude drives a positive company culture wherever she works.
Over the past four years, Alexis has grown her personal brand on LinkedIn to over 75k followers, generating more than 9.5 million impressions in the last year alone. She actively partners with brands for influencer marketing and content creation, leveraging her extensive network and expertise.
Beyond her marketing work, Alexis is also known as “The Fairy Job Mom,” helping mid-to-senior level professionals present their best selves in the job market. Featured in the Wall Street Journal for her job search networking strategies, she now coaches job seekers and executives on advancing their careers.
Her two business goals are simple: have fun and make money. For Alexis, achieving both means you’re truly winning.
Ali Kaltman
Director of Brand (Partnerships) at Grüns
Expertise: Brand, Social Media, Digital Marketing, GTM
About: Ali is a passionate brand marketer with deep expertise across multiple industries. Starting a career in consumer packaged goods (CPG) at Anheuser-Busch, Ali developed new beverage products and honed a keen sense for innovation. With experience spanning both product and brand marketing roles in the tech space, Ali brings a versatile skill set to every project. Currently, Ali leads partnerships at Grüns, where the mission is to transform how people consume their vitamins—making wellness more enjoyable along the way.
In addition to this role, Ali founded The Branded Moment, a thriving community for brand marketers and entrepreneurs. Through this platform, Ali facilitates the exchange of case studies, trends, and insights, helping others stay ahead in the ever-evolving marketing landscape. Whether crafting campaigns or building communities, Ali’s marketing expertise is always front and center.
Ali Shepherd
Area Vice President at Salesforce
Expertise: GTM Strategy, Non Profits
About: Ali Shepherd is an Area Vice President at Salesforce, where she leads regional sales teams to drive business growth and customer success. Ali focuses on building strong partnerships with clients and promoting the innovative use of Salesforce technology to solve complex business challenges. Her leadership fosters collaboration within Salesforce teams and with customers, ensuring that businesses achieve measurable results through tailored solutions.
Ali emphasizes the importance of customer-first strategies, helping organizations unlock the full potential of Salesforce’s tools to drive digital transformation. By aligning sales initiatives with customer goals, she ensures that Salesforce remains a trusted partner in delivering meaningful business impact. Ali’s work reflects her commitment to building long-term client relationships that foster growth and innovation.
Alice Heiman
Chief Sales Energizer and Founder with Alice Heiman LLC
Expertise: Leadership, Sales Strategy, B2B, Sales Advisor to Tech CEOs
About: As Chief Sales Energizer, Alice is internationally known for her expertise in elevating sales to increase valuation for companies with a B2B sale that have exceptional growth potential. Spending her time strategizing with CEOs, company leaders and their sales leadership to build the strategies that find new business and grow existing accounts is her passion. Her clients love her spirit and the way she energizes their sales organization. She’s the host of the popular podcast, Sales Talk for CEOs. Alice dedicates time to local entrepreneurs by teaching at the University of Nevada in the entrepreneurship minor which she helped inspire. Alice also serves on the board of several growing companies to energize and elevate their sales. When she is not guiding CEOs to elevate their sales, she can be found hanging out with her family, walking, snow skiing, sailing in Lake Tahoe, volunteering in the community, or reading a book in her backyard.
Alicia Tillman
Chief Marketing Officer at Delta Air Lines
Expertise: Digital Marketing, Marketing Strategy, Leadership, Business Strategy, Strategic Partnerships
About: Alicia is a dynamic C-suite leader with more than 20 years of experience in global marketing, sales, customer success, strategy, operations, and digital transformation in public and private companies, with proven success optimizing marketing’s role in the commercial achievements of businesses, including SAP where she restructured the entire marketing organization and built an ecosystem of partners and cultural influencers to scale the brand. Alicia led SAP to become one of the 20 most valuable brands in the world with its brand value increasing more than $18.5 billion under her leadership. With a unique mix of high-level B2B and B2C marketing and operating executive expertise and board governance, she is an agile innovator with a track record as an inspiring leader who champions her teams, leading brands through incredible periods of marketplace volatility and change, including a global pandemic. As a testament to her success, Alicia is a four-time Forbes Most Influential CMO in the World recipient.
Alicia leads with purpose and enjoys creating teams of top talent from diverse backgrounds and building projects that connect people and the world to make positive social change happen. She believes Delta’s people and its culture are Delta’s greatest assets, and she welcomes opportunities to mentor young talent and share #lessonslearned.
Alicia is a board director for Gates Industrial Corporation, a leader in industrial and commercial manufacturing, and Rainfocus, a leading event marketing technology company. She is also a board trustee and chairperson of the education committee for The Hun School of Princeton. Alicia has a BA in Marketing and Mass Communications from Lycoming College, where she focused on International Marketing, Public Relations, and Advertising. She is also a graduate of the prestigious Chief Marketing Officer program at The Kellogg School of Management. In May 2023, Alicia was awarded an honorary Doctorate Degree from her alma mater Lycoming College for her exemplary contributions to business and society.
Alina Vandenberghe
Co-Founder & CEO of Chili Piper
Expertise: GTM Strategy, Leadership, Culture, Entrepreneurship, Sales
About: Alina Vandenberghe started her first company before high school, selling lipstick and offering her tech skills to fund her own education. Realizing that makeup was a low-margin business, she pursued a master’s degree in computer science.
Alina went on to create groundbreaking mobile products for industry giants such as Thomson Reuters, Bloomberg, and Pearson—some of which were even keynoted on stage by Steve Jobs.
In recent years, she returned to her entrepreneurial roots and founded Chili Piper, a demand conversion platform that helps companies like Spotify, Airbnb, Snapchat, Shopify, and thousands more double their inbound conversion rates. Chili Piper recently completed a financial transaction that brought the company close to a billion-dollar valuation.
On LinkedIn, Alina shares insights from her journey as a woman and mom entrepreneur, aiming to inspire others to discover their inner strengths and achieve success in their professional lives.
Alli Holder
VP of Sales at Kirkpatrick Price
Expertise: Cybersecurity, Leadership and Sales Tactics
About: Accomplished sales leader with over 15 years of experience driving revenue growth and leading high-performing teams in the CyberSecurity, Audits, and Compliance space. Expert in developing and executing customer-focused strategies that address complex security challenges, ensure regulatory compliance, and enhance business resilience. Proven success in building strong client relationships, driving engagement, and delivering tailored solutions that meet evolving cybersecurity needs. Consistently achieves sales targets, reduces churn, and accelerates growth through strategic partnerships and a deep understanding of compliance-driven markets. A servant leader with a strong operational focus on team development, organizational growth, and delivering measurable results in the cybersecurity space.
Allyse Slocum
Vice President, Product And Audience Marketing at Trustpilot
Expertise: Digital marketing, B2B, E-commerce, and Ad tech.
About: Allyse Slocum is an accomplished marketing professional with over ten years of experience in global digital marketing, B2B, e-commerce, and ad tech. Known for her creative and analytical approach, she consistently delivers profitable results through marketing programs that align product offerings with the specific needs of target audiences, driving increased brand and product awareness while generating sustained demand.
A strategic thinker, Allyse has a proven track record of working cross-functionally across multiple teams, including product, tech, marketing, and third-party organizations. She is highly proficient in market and consumer research, go-to-market strategy, product positioning, demand generation, sales enablement, and thought leadership.
Alwar Pillai
Co-Founder and CEO of Fable
Expertise: Inclusivity, SaaS, Design
About: Alwar is the CEO of Fable, an accessibility platform helping enterprises build inclusive digital products. She is deeply passionate about inclusive product development and building inclusive teams.
Alyona Mysko
CEO/Founder of Fuelfinance
Expertise: Entrepreneurship, Financial Management, Leadership
About: Alyona is a CFO turned entrepreneur dedicated to helping startup founders streamline their finance functions. She believes that traditional financial management practices are outdated in today’s economy and that they often fail to keep pace with modern business needs. Alyona contends that monthly reports are insufficient, and finance should be simplified for founders to achieve strong financial results. Her mission is to make finance more appealing and accessible.
At FuelFinance, Alyona and her team have assisted dozens of Seed and Series-A stage companies with their financial models, pitch decks, and business plans. More importantly, they have helped these companies reduce burn rates, achieve profitability, and accelerate growth by excelling in finance—a passion that drives their work.
Alyona’s goal is to save hundreds of thousands of small and medium-sized businesses from bankruptcy and unlock trillions of dollars in GDP growth through innovative financial solutions.
Amanda Bagley
Account Executive at Sequel.io
Expertise: Owned Media, Content Creation, Marketing, Sales
About: Amanda is a seasoned SaaS sales professional with a background in overarching quota. Most of my experience has been in the startup environment. I now work at Sequel.io where I spend my time helping content teams own their content and events from end-to-end.
Amanda Malko
Chief Revenue Officer at Thinkific
Expertise: B2B Marketing, Revenue, Leadership
About: Amanda is a go-to-market leader who excels at leading cross-functional teams to drive revenue growth and enhance the customer experience. She has extensive experience growing software and marketplace companies with revenues ranging from $30 million to $1 billion, including notable organizations like Mailchimp and G2. Additionally, Amanda played a pivotal role in building Dentsu 360i, recognized as one of the top digital agencies in the world by AdAge and Forbes. She has also served as a key leader in the acquisitions of four companies valued in the billions.
Her greatest strength lies in driving strategic clarity and alignment, enabling companies and their people to reach their full potential.
Amanda Natividad
VP Marketing at SparkToro
Expertise: Email Marketing, Social Media, Content Creation, Events
About: Amanda is VP of Marketing for audience research startup, SparkToro. I’m also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist. Previously, she led marketing for Growth Machine; led marketing for Liftopia; built Fitbit’s B2B content program; led content, and comms for NatureBox.
Amber Bogie
Director, GTM & Account Based Innovation at GoTo
Expertise: GTM Advisory, Account Based Methodologies, Demand Generation, Growth Marketing, Strategic Process improvement and Optimization, Marketing Strategy, GTM Efficiency and Optimization, Strategic Planning, GTM Collaboration and Alignment
About: Amber Bogie is an award-winning Global Demand Gen & ABX Marketing leader in the B2B space with a list of successful strategy implementations under her belt. She is a thought leader in the Marketing and SaaS space and sits on numerous leadership committees, advisories, and boards. She is passionate about data-driven decisions, tech trends, and is an advocate for three guiding principles that she attributes to her successes.
Amber Rhodes
Expertise: Social Media, Social Media Communications, Content Strategy, Content Marketing, Brand Strategy
About: Amber Rhodes is a content and social media marketer, helping businesses build brand awareness through strategic storytelling and online engagement. At amberrhodes.co, she focuses on creating compelling content that resonates with audiences and fosters authentic connections. Amber specializes in designing social media strategies that align with business objectives and enhance brand visibility. Her work involves crafting campaigns that promote meaningful interactions, ensuring her clients connect with their target audience in impactful ways. Passionate about digital marketing, Amber is committed to helping brands grow their online presence and build lasting customer relationships through thoughtful content.
Amelia Taylor
Founder of The Revenue Table
Expertise: GTM Strategy, Community-Led Growth, Brand Awareness, Content, Strategic Sales
About: Amelia Taylor is a disruptive leader and the founder of The Revenue Table, bringing a decade of experience driving sales success, strategic partnerships, and ecosystem-led growth. She has a proven track record of delivering measurable business outcomes by aligning innovative solutions with market needs, building high-impact, long-term relationships- all backed by EQ and a people-first approach.
With a solid foundation in sales, Amelia excels at leveraging her transferable skills to help scale businesses through providing big ideas and actionable initiatives, leveraging partner ecosystems, and executing sponsored co-marketing campaigns that amplify brand visibility and increase revenue overall. Her ability to navigate complex challenges with authenticity, confidence, and measurable data, has made her a trusted partner, advisor, consultant and thought-leader in crafting collaboration and driving sustainable growth.
A former D1 athlete, Amelia brings competitive mindset and relentless focus to every opportunity. Guided by an unshakable “why”, her two daughters, she is committed to her own growth and continuous learning, as she intentionally creates meaningful, sustainable impact and immense value for organizations and their communities.
Amy Murch
Head of Partnerships at GetAccept
Expertise: B2B Marketing, Partnerships
About: Amy Murch leads partnerships at GetAccept, focusing on building strategic collaborations that drive growth and expand the company’s market reach. She aligns partner relationships with GetAccept’s platform to enhance customer value, ensuring partnerships create long-term success for all stakeholders.
Amy’s expertise in relationship management and business development enables her to develop partnerships that foster innovation and mutual benefit. Through collaborative initiatives, she helps GetAccept grow its ecosystem, promoting seamless integrations that enhance the customer experience. Her work emphasizes shared success, creating strong networks that position GetAccept as a leader in digital sales management.
Amy Volas
Founder & CEO of Avenue Talent Partners
Expertise: Sales & CS Hiring Strategies, Leadership Tips, Sales Training
About: Meet Amy, a seasoned leader dedicated to transforming the startup landscape. With over 25 years of experience in sales, Amy has closed $100 million in revenue and earned a reputation for excellence.
Specializing in executive searches, she recruits Sales and Customer Success leaders, guiding founders to establish effective hiring systems. As a Limited Partner at Stage 2 Capital, they invest in and advise startups.
Rejecting one-dimensional algorithms, Amy advocates for a people-centric approach to hiring. They understand the high stakes of selecting the right leaders and emphasize diversity and excellence.
For Amy, helping high-growth SaaS startups thrive is a calling. Through a structured process, they ensure optimal outcomes and forge lasting relationships. As an executive recruiter, advisor, and mentor, she empowers startups to succeed in a dynamic market.
Ang McManamon
VP of Revenue at Crunchbase
Expertise: Leadership, Sales, Sales Coaching, GTM Expert
About: Ang is a tenacious and motivating Sales Leader who excels at envisioning smart, complex solutions and executing them with urgency across all areas of the organization. As a hands-on leader, she has a proven track record of building high-performance sales teams that remain focused and productive through the inevitable ups and downs of growth cycles. Ang is recognized for her ability to create large sales teams that consistently rank among the top in national revenue growth.
Angela Snyder
Creative Director at Digital Reach Online Solutions
Expertise: Content Creation, Marketing, Storytelling, Branding, Writing, Relationship Building, Community & Community Engagement
About: As Creative Director, Angela leads creative strategy, crafts compelling narratives, and empowers a large portfolio of brands. She oversees the development and production of all content and creative assets, ensuring each piece meets the highest quality standards before client presentation. Angela leads the team on all marketing and branding campaigns for clients and gives final approval on all written content and designs, including ads, blogs, ebooks, landing pages, and print materials, to drive innovative and impactful results.
Before transitioning into the tech world, Angela spent eight years as an elementary educator, even founding an international school in Europe. Her passion for writing, personal branding, and community building naturally led her to a career in marketing.
Angela is a proud dog mom to her four-year-old pup, Elle Jae, and an avid world traveler – heading to her 33rd country next year!
Angie Henderson Moncada
VP of Communications at Build Change
Expertise: Communications, B2B Marketing
About: Angie Henderson Moncada serves as Senior Vice President of Marketing at FM Global, where she leads global marketing initiatives focused on driving brand growth and enhancing client relationships. With extensive experience in marketing strategy, Angie aligns FM Global’s marketing efforts with its business objectives, ensuring campaigns support long-term customer success.
Her leadership emphasizes the importance of customer-centric strategies and innovation, helping FM Global strengthen its position as a trusted partner in risk management. Angie collaborates across departments to develop strategies that promote engagement, foster brand loyalty, and drive sustainable business growth.
Anita Nielsen
President, Owner at LDK Advisory Services
Expertise: Leadership, Sales, Sales Coaching, Sales Enablement
About: Anita is the founder of LDK Advisory Services, established in 2014 after leaving corporate America. She recognized that many sales methodologies, trainings, and content offered a “one size fits all” approach, which often left revenue leaders and their sales teams set up to fail. Determined to avoid templating her clients, Anita focuses on providing tailored solutions that meet their unique needs.
Understanding that sales professionals face one of the most challenging jobs today, Anita is dedicated to being a staunch advocate for their success. She works tirelessly to remove obstacles from their paths, including those that may be self-imposed, through compassionate coaching.
Anita believes that while immediate change can be achieved by instructing salespeople on what to do, lasting, positive behavior change requires teaching them how to think in ways that unlock their full potential. She emphasizes that successful sales enablement activities must be highly customized and personalized, reflecting the unique culture and dynamics of each sales team.
With this philosophy in mind, Anita is committed to helping sales leaders create high-performing sales organizations that are supported by a strong culture and designed to accelerate growth.
Ann Handley
Chief Content Officer at MarketingProfs
Expertise: Digital Marketing, Content, Branding
About: As the world’s first Chief Content Officer, Ann Handley speaks and writes about how you can rethink the way your business markets.
Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann is the Chief Content Officer of MarketingProfs, a training company that empowers marketers internationally with the skills they need to drive success at their companies.
Ann is a speaker, author, and member of the LinkedIn Influencer program. She is the author of the Wall Street Journal best-seller on business writing, “Everybody Writes,” and the co-author of the best-selling book on content marketing, “Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business.”
A pioneer in digital marketing, Ann is the co-founder of ClickZ.com, which was one of the first sources of digital marketing news and commentary.
Anna Furmanov
Founder of Furmanov Marketing Consulting
Expertise: Customer Research and Insights, Positioning, Messaging, GTM Strategy, Content Strategy, Brand Strategy, Website Design
About: Anna Furmanov is the founder of Furmanov Marketing Consulting (FMC) where she turns your confusing business jargon into simple positioning and messaging your buyers will understand. Anna has been helping early stage startups have better sales conversations, increase inbound to demos, increase word of mouth, and close deals for the past 5 years. Prior to FMC, Anna consulted companies while at Accenture and held marketing leadership roles at Groupon and Blistex. She also led marketing at two venture-backed startups, Fooda and Elevate K-12. In addition to her consulting work, Anna hosts the Modern Startup Marketing podcast, a top 5% podcast globally.
Anna Gong
CEO and Founder of Perx Technologies
Expertise: Entrepreneurship, Innovation, Leadership, Software
About: Anna is a passionate entrepreneur and the Founder and CEO of Perx Technologies, where she leverages innovative enterprise software to tackle mission-critical business challenges. Under her leadership, Perx is redefining loyalty engagement and behavioral intelligence, serving clients in over 15 markets globally.
Her unconventional journey began in the dynamic environments of Silicon Valley and Asia Pacific, where she led and grew businesses at the forefront of infrastructure applications and automation technologies. Anna’s experience at Wily Technology, which became part of CA Technologies, instilled in her the values of perseverance and innovation, lessons that shape her leadership style today.
Known as the “turnaround girl,” Anna embraces her ability to transform challenges into successes. She is also dedicated to mentoring the next generation of entrepreneurs, contributing to a thriving startup ecosystem, and advocating for women in tech.
Always eager to connect, learn, and collaborate, Anna believes in the power of shared inspiration. She invites fellow entrepreneurs, tech enthusiasts, and changemakers to join her in creating transformative solutions and fostering a more inclusive and innovative future.
Anna Levitin
CRM & Lifecycle Marketing Lead at Doorloop
Expertise: CRM, Lifecycle Marketing, Marketing Operations; International Speaker on Email & Lifecycle Marketing.
About: Anna is a seasoned marketer with over 10 years of experience in transforming customer relationships into revenue. She is well-versed in all media channels and effectively runs campaigns through social media, PPC, email marketing, affiliates, and SEO. Passionate about email marketing and user retention, Anna has executed more than 2,000 email campaigns, continuously refining her skills as a CRM and email marketing professional across both B2C and B2B business models.
What drives Anna is her ability to anticipate customers’ needs and make them feel valued. She finds great satisfaction in crafting tailored experiences that foster loyalty and engagement.
Anna Radulovski
Founder & Global CEO of WomenTech Network
Expertise: Diversity & Inclusion, Public Speaking, Public Relations, HR Consulting, Business Consulting, Brand Consulting, Content Marketing, Event Marketing, Event Production, Live Events
About: Anna Radulovski is an award-winning founder, entrepreneur and global advocate for diversity and inclusion in tech.
As the Founder & Global CEO of WomenTech Network, she leads one of the largest communities empowering women in technology and fostering innovation. She also serves on the boards of Coding Girls, Executive Women in Tech (EWIT), and is a Regional Director at Founder Institute.
Featured in Forbes, Bloomberg TV, and Fortune, Anna is a sought-after speaker at global events like WeAreDevelopers World Congress, Webit, EBAN Summit, Dublin Tech Summit and DrupalCon. Her expertise spans tech innovation, women in leadership, and startup ecosystems.
Recognized as a LinkedIn Top Voice, she shares actionable insights that inspire change and elevate the next generation of leaders.
Antonia Wade
Global Chief Marketing Officer at PwC
Expertise: Strategy and Execution, Marketing Communications, Channel Marketing, Brand Management, Digital Marketing, Change Management, Business Development, Management and Leadership, Global markets
About: Antonia is a passionate marketing leader known for building exceptional teams and driving real differentiation through strong, creative ideas. Currently, she serves as the Global CMO for PwC, a leading professional services network with over 284,000 employees across 155 countries. At PwC, Antonia focuses on delivering quality in Assurance, Tax, and Advisory services while helping organizations build trust and achieve sustained outcomes.
Previously, she was the CMO at Capita, where she transformed a fragmented marketing function with 65+ teams into a multi-award-winning group, launching a refreshed brand platform in collaboration with TED and Wired. Under her leadership, the team generated a £5.8 billion pipeline and achieved significant improvements in brand perception and customer satisfaction.
Before Capita, Antonia led the global marketing team at Thomson Reuters, turning it into a productive unit that contributed 17% of gross sales and 34% of the pipeline. She also spent a decade at Accenture, where she drove global marketing strategy for a $3 billion technology business.
Antonia is a sought-after speaker on topics such as change, data, technology, and client insights. She serves on the boards of ITSMA and Propolis, both of which advocate for excellence in B2B marketing, and is a mentor for the Marketing Academy scholarship program.
Anusha Iyer
CEO and Co-Founder of Corsha
Expertise: Software, Networking and Security Industries
About: Anusha Iyer is the CEO and Co-Founder of Corsha, a cybersecurity company focused on API security. With over 15 years of experience in security-focused software, analytics, and managed services, Anusha has built her career on solving complex cybersecurity challenges. Before founding Corsha, she served as Director of Software Programs at Galois, where she managed projects related to privacy, cyber-mission planning, and software diversity.
Her career began at the Naval Research Lab, where she worked on reverse engineering and tactical-edge networking, contributing to military technologies. An alumna of Carnegie Mellon University and SUNY Buffalo, Anusha brings deep expertise in both technical and leadership roles.
At Corsha, Anusha is passionate about making cybersecurity accessible and seamless, particularly through their innovative API security platform. This platform addresses the growing risks associated with machine-to-machine communication and hybrid networks, serving both commercial and government clients. Through her leadership, Corsha has become a key player in the cybersecurity space, focusing on ease of use and integration to drive widespread adoption.
Ardath Albee
CEO & B2B Marketing Strategist at Marketing Interactions
Expertise: Digital Marketing, Marketing Consulting, Content Marketing, Content Strategy, Buyer Personas, Buyer Enablement, ABM, Thought Leadership
About: Ardath is the CEO and B2B marketing strategist at Marketing Interactions, Inc., bringing over 30 years of experience in business management and marketing operations to her consulting firm. She specializes in creating personas, developing persona-driven digital content marketing strategies, and implementing Account-Based Marketing (ABM) programs and Buyer-Driven Experiences (BDX) that drive downstream revenue.
Recognizing the evolving needs of buyers in today’s tech-driven landscape, Ardath helps companies enhance their communication of distinct value through effective content marketing, nurturing, and sales enablement initiatives. She emphasizes the importance of aligning marketing strategies with business objectives to build buyer confidence and trust.
Ardath focuses on connecting processes and people while creating buyer-centric content and integrating channels for optimal impact. She enjoys tailoring workshops to help global marketing teams adapt to shifting buyer expectations and engagement preferences.
Her recent clients include notable companies such as Aria Systems, BlackLine, and Tricentis. Ardath is also the author of eMarketing Strategies for the Complex Sale and Digital Relevance: Developing Marketing Content and Strategies that Drive Results. Through her blog and speaking engagements, she actively engages in industry conversations, continuously expanding her knowledge and generating innovative ideas for future marketing strategies.
Ashleigh Early
Director of Revenue Optimization at RevOptics
Expertise: Diversity & Inclusion, Executive Coaching, Leadership Development, Team Building, Training, Career Development Coaching, Business Consulting, Pricing Strategy, Management Consulting, Change Management
About: Ashleigh Early is a proven leader with over a decade of experience driving scalable, sustainable growth in organizations ranging from Silicon Valley icons like Okta and FireEye to innovative startups. Her science-driven, human-focused approach has made her a trusted advisor in revenue optimization and leadership development.
In her role at RevOptics, Ashleigh specializes in leveraging analytics and industry expertise to optimize sales performance and build scalable systems. Her collaborative approach ensures every client receives actionable, personalized strategies that foster creativity and deliver measurable results.
Additionally, Ashleigh provides fractional sales leadership for startups, helping over 20 companies navigate growth transitions with confidence. She takes pride in empowering leaders and teams to reach their full potential while creating long-lasting systems for success.
Ashley Beck Cuellar
Founder at Sales Spark
Expertise: Social Selling, Sales, Revenue, Account Management
About: Ashley Beck Cuellar is the founder of Sales Spark, a company dedicated to empowering sales professionals through innovative strategies and training programs. With a deep passion for sales and leadership, she has built her career on helping teams unlock their potential and achieve extraordinary results. Ashley brings a wealth of experience in sales enablement and a creative approach to solving complex business challenges. As a dynamic entrepreneur, she thrives on creating impactful solutions that drive revenue and foster meaningful client relationships. Outside of her professional endeavors, Ashley is a sought-after speaker and mentor, inspiring others to embrace growth and success in the competitive world of sales.
Ashley Faus
Head of Lifecycle Marketing, Portfolio at Atlassian
Expertise: Lifecycle Marketing, CRM, Product Marketing, Account Management Social Media, Demand Gen, Thought Leadership
About: Ashley is a marketer, writer, and speaker by day, and a singer, actor, and fitness enthusiast by night. She has experience managing all aspects of marketing strategy and execution, including social media, content creation, editorial, demand generation, and events. Ashley thrives on telling high-level stories that resonate with audiences and excels at connecting the dots between different types of assets and distribution channels.
Her writing has been featured in TIME, Forbes, MarketingProfs, and The Muse, and she has spoken on various marketing topics at INBOUND, Harvard Business Review, and MarketingProfs events. For more insights into Ashley’s marketing experience, philosophy, and observations on corporate life, visit her website at consciouslycorporate.com.
Ashley Glover
Experienced Technology Executive and CEO
Expertise: Scaling and Operating Large SaaS and Technology Companies
About: Ashley has built her career by integrating technology and operations to address complex business challenges for both B2B and B2C companies. Most recently, she served as CEO of WebPT, the leading rehabilitation therapy platform for Practice Experience Management (PXM) and a premier SaaS solution for physical therapy practice management, patient assessment, and care. Under her leadership, WebPT maintained its reputation as the most trusted and reliable solution across diverse practice settings, specialties, and sizes.
With extensive experience in scaling and operating large SaaS and technology companies, Ashley has led teams across multiple continents, developed strong leadership pipelines, and driven business transformations with a focus on clear metrics and accountability. She is passionate about enabling sustainable growth and delivering results in both public and private companies at various stages of development.
Ayana Gardner
ZCX Channel Leader at Zoom
Expertise: Channel Sales, Contact Center as a Service (CCaaS), Workforce Management, Customer Experience, Relationship Building
About: Ayana Gardner is a sales and channel management professional with proven expertise in Contact Center as a Service (CCaaS), Workforce Management, and Customer Experience. As the ZCX Channel Leader at Zoom, Ayana drives strategic partnerships and innovative solutions to enhance customer engagement and streamline operations for businesses across industries.
With a career built on a foundation of relationship building and results-driven leadership, Ayana has established herself as a trusted advisor in the channel sales ecosystem. Her ability to bridge the gap between technology providers and their customers has been pivotal in delivering value and driving success for all stakeholders.
Ayana’s passion for optimizing customer experiences and enabling workforce efficiency is evident in her collaborative approach and deep understanding of industry trends. She combines her technical knowledge with exceptional interpersonal skills to foster meaningful connections that empower teams, partners, and clients alike.
Beyond her role at Zoom, Ayana is a champion of professional development and an advocate for diversity in the tech and sales spaces. She leverages her expertise to mentor emerging leaders and contribute to the growth of inclusive and innovative workplaces.
With her unwavering commitment to excellence, Ayana continues to make a significant impact in channel sales and the evolving CCaaS landscape.
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Becc Holland
CEO & Founder at Flip the Script
About: Becc Holland is the visionary CEO and Founder of Flip the Script, a pioneering sales enablement platform that has revolutionized the way sales professionals approach their craft. With a deep passion for transforming sales from transactional to relational, Becc has developed innovative, data-driven strategies that emphasize authenticity, personalization, and human connection in every interaction.
Before founding Flip the Script, Becc honed her expertise in sales leadership roles at top organizations, where she consistently broke records and built high-performing teams. Recognized as a dynamic thought leader in the industry, she has earned a reputation for her ability to simplify complex sales concepts and deliver actionable insights that drive real results.
Through Flip the Script, Becc has created a thriving community of sales professionals who are learning to challenge conventional approaches and achieve extraordinary outcomes. Whether through her engaging workshops, impactful keynote speeches, or cutting-edge training materials, Becc continues to inspire and empower sales teams to elevate their performance and build meaningful, lasting customer relationships.
Becca Lindquist
VP of Sales at dbtLabs
Expertise: Sales Leadership
About: Becca Lindquist serves as Vice President of Sales at dbtLabs, where she oversees sales operations and drives revenue growth. With a focus on aligning sales strategies with product development, Becca ensures her teams meet customer needs effectively. She fosters a culture of collaboration between product and sales teams, ensuring a seamless customer journey from acquisition to engagement.
Under Becca’s leadership, dbtLabs has grown significantly, strengthening its position in the data analytics space. She emphasizes the importance of customer relationships, helping clients leverage dbtLabs’ solutions to unlock insights and drive business outcomes. Becca’s commitment to excellence and her strategic mindset position her as a key leader in the company’s continued growth.
Bethany Stachenfeld
Co-Founder & CEO of Sendspark
Expertise: B2B Sales, B2B Marketing, Technology, Entrepreneurship, Startup Strategy, Digital Marketing
About: Bethany Stachenfeld is co-founder & CEO of Sendspark, an AI-powered video platform for sales outreach. Prior to founding Sendspark, Bethany was Head of Marketing for two B2B SaaS Startups: Filestack and VidGrid. She is deeply involved in the startup community, and has been part of Venture for America, 500 Startups, and the Stage2 Catalyst Accelerator. Bethany lives in Austin, Texas where she enjoys acroyoga and martial arts. (Fun fact: Bethany is a 3rd degree black belt in karate).
Brenda Craig
Founder and President at Craig Safety Technologies
Expertise: EHS, Executive Management, SaaS, Safety Management Systems
About: Brenda Craig is the founder and president of Craig Safety Technologies, a company dedicated to workplace safety and compliance solutions. With a passion for promoting safer work environments, Brenda has developed innovative tools that help businesses meet regulatory requirements and reduce workplace risks. Under her leadership, Craig Safety Technologies has grown into a trusted provider of safety management systems, supporting organizations across industries. Brenda’s commitment to safety and operational excellence ensures that her company continues to provide effective solutions that enable businesses to protect their employees and maintain compliance with evolving safety standards.
Brianna Doe
Founder at Verbatim
Expertise: Branding, B2B Marketing, Digital Marketing, Professional Development, Entrepreneurship
About: Brianna began writing stories at the age of three, a passion ignited when she picked up a pencil and never put it down. She has carried her love for storytelling into every aspect of her life and career. As a marketer, writer, and entrepreneur, her goal is to share her own story while amplifying the stories of others.
Brianna is the Founder of Verbatim, a BIPOC and women-owned marketing agency. With over a decade of experience in influencer marketing, growth marketing, and content marketing, she brings a comprehensive perspective to her work.
Verbatim serves investment firms and their portfolio companies, offering full-service marketing support that includes brand strategy, content creation, growth marketing, web design, social media, and influencer marketing.
Outside of work, Brianna is a movie buff who enjoys live stand-up comedy, barre classes, and the Oxford comma. She is also an avid collector of art, tattoos, and candles that smell like cookies.
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Camille Trent
Lead Content Marketer at Auror
Expertise: Content Strategy, Content Marketing, Copywriting
About: Camille is a dynamic blend of creativity and competitiveness, embodying the spirit of both Phoebe and Monica from Friends. Known for her creative flair, she also brings a competitive edge to the racquetball court.
As a content strategist, Camille has experience working in startups, as an independent contributor, and within an agency setting. Her specialties include category content, analysis content, community engagement, social media, copywriting, event and podcast strategy, and content consulting.
While she generally maintains a chill demeanor, her passion for the Portland Trail Blazers can ignite a fiery side—especially when watching them blow another lead. She’s also a fan of numbers, having excelled in math during her school years.
Candace Nelson
Chief Revenue Officer at Continua Interiors
Expertise: Strategic Sales Planning, Presentation, Facilitation, Relationship Building and Negotiations
About: Experienced sales leader of a globally recognized brand. Proven thought leader and strategist, ability to influence and build strong relationships with people at all levels of an organization. Expert in strategic sales planning, presentation, facilitation, relationship building and negotiations. Effective team leader with the ability to motivate and engage all members of a team.
Caroline Holt
Founder & Principal Consultant of Toying With This Idea LLC
Expertise: Sales Enablement, Sales, Hiring & Onboarding
About: Caroline is a results-oriented leader with extensive experience in driving revenue through pipeline generation and closing sales, while effectively managing the challenges of parenting teenagers. She is passionate about building processes and systems that support sustainable growth, designing sales training programs to onboard and upskill sales teams, and overseeing the product marketing voice. Caroline also manages solutions engineering teams and leads the RFP response team, with a strong focus on customer satisfaction.
With a rich background in developing sales enablement materials—ranging from competitive differentiation tools to capabilities and pitch decks—she is skilled in refining talk tracks and creating demand generation content. Caroline’s experience as a sales performer enhances her relevance in training and education.
Over five years, she generated nearly $8 million in revenue as a direct sales representative, consistently exceeding quarterly and annual sales goals. She has successfully built and scaled sales teams, establishing rapport and credibility with diverse clients. Beginning her career on the product side, she transitioned into sales as a top-performing SDR and scheduler, giving her intimate knowledge of both direct sales and sales coaching/enablement.
Caroline is particularly passionate about sales enablement and training, focusing on reducing friction in the sales process. She is a proponent of various sales methodologies, including the Challenger Sales model and SPIN Selling, and has developed her own unique approach called “SalesBalls,” which emphasizes the importance of focusing on three critical elements during the sales process: Need, Value, and Decision Process. With a proven track record in needs diagnosis, solutions framing, metrics-driven management, team building, and staff management, Caroline is committed to driving sales success.
Caroline Taylor
Board Chairman. Former Chief Marketing Officer
Expertise: Business Strategy, Marketing Communications
About: Caroline Taylor is an experienced international business leader and change agent. After an early career in Fine Wine Retail, she spent more than 30 years in the technology sector, most recently as Chief Marketing Officer for IBM’s Global Markets, gaining deep experience of transforming organisations and developing teams across the globe. She now brings this business and leadership experience to the UK Education Sector where she is Chair of the Board of Oasis Community Learning, a Multi Academy Trust (MAT) running 54 primary and secondary schools in the UK.
Caroline is a passionate advocate for diversity and inclusion; as an executive sponsor for Gender inclusion, a proud LGBT+ Ally, and an active coach and mentor.
In addition to her Chairmanship of OCL, Caroline is a director and trustee of the Oasis Charitable Trust, a community and inclusion focused charity, and was previously Chair of the Board of Trustees of Stop the Traffik, a charity which is pioneering intelligence-led prevention of human trafficking. Caroline also has a long standing personal and professional interest in sustainability issues, and in 2009 led IBM’s founding partnership with Start, HRH the Prince of Wales’ sustainability initiative.
In the January 2017 New Year Honours Caroline was appointed as an Officer of the Most Excellent Order of the British Empire (OBE), for services to Marketing, Diversity and Prevention of Human Trafficking.
Caroline is a Fellow of The Marketing Society, a Marketing Week Top 100 Most Effective Marketing Leader, and a frequent keynote speaker and commentator on a wide range of interests across marketing, diversity and inclusion, and leadership.
Caroline retired from IBM in 2020 and is now working as a board chair and charity trustee, in addition to mentoring and advisory work.
Caryne Say
B2B SaaS Growth and Marketing Consultant
Expertise: Account Based Marketing, SaaS Marketing, GTM
About: Caryne is a transformative B2B SaaS marketing leader with over 18 years of experience driving revenue growth and market expansion. Known for her ability to turn chaos and challenges into clear strategies that deliver tangible results, she focuses on achieving brand Reach, Recognition, and Revenues. Caryne combines hands-on execution with strategic insight, actively implementing initiatives such as conducting customer interviews for buyer personas, participating in sales calls, and launching global go-to-market strategies. Her effective channel optimization has resulted in a 90% reduction in cost per lead (CPL) and a 40% increase in qualified leads after pivoting from underperforming paid ads to high-impact email and content strategies.
Caryne prioritizes a customer-centric approach, believing that the customer’s voice should drive brand decisions. Her leadership in a brand repositioning initiative helped secure the #2 position in the global blockchain industry by leveraging customer feedback. She has improved lead quality by 30% on over 3,000 intent MQLs generated monthly by focusing on ideal customer profiles (ICP) and persona marketing. Her redirection of focus from paid ads to integrated growth tactics has achieved a threefold return on ad spend (ROAS).
Caryne’s achievements include driving $26.4 million in revenue on a $2.32 million budget for Breather through strategic go-to-market initiatives, scaling annual recurring revenue (ARR) from $1 million to $8 million for Grovo, and leading a marketing overhaul at The Knot Worldwide that resulted in a 25% year-over-year revenue increase within six months. She has also successfully launched a sales development representative (SDR) function, contributing to 50% of revenue in one year.
Cassi Roper
CRO at Redgate Software
Expertise: Hiring, Training and Developing Sales Professionals
About: Cassi is a senior sales leader known for her hands-on approach and proven track record in hiring, training, and developing sales professionals. She employs a passionate and systematic strategy to build strong teams and cultivate a sales culture that drives results through customer-centric performance management techniques. Her focus on quality account management and structured delivery has consistently led to exceeding sales targets.
With extensive experience in public, government, and private sector sales and account management, Cassi possesses solid technical knowledge and a keen understanding of the industry. She is adept at presenting to various audiences, including small groups, seminars, exhibitions, and conference halls. Her ability to quickly learn and adapt to new technical environments enhances her effectiveness in any setting. Additionally, Cassi is proficient in sales stage tracking and reporting, utilizing sales pipeline management tools to ensure accountability and transparency throughout the sales process.
Cassie Moreno
Go-To-Market Creative Manager at RevPartners
Expertise: GTM Strategy
About: Cassie is a pioneering leader in Creator Enablement at RevPartners, where she is at the forefront of a transformative movement within the B2B SaaS industry. In 2024, as the landscape of marketing evolves, every member of the go-to-market (GTM) team—ranging from Business Development Representatives to Founders—has become a Creator. This shift has led Cassie to evangelize the role of Creator Enablement, a position that remains largely absent from many B2B SaaS teams, yet is crucial for driving business growth.
In her role, Cassie empowers a team of over 70 professionals to produce trusted, authentic, employee-generated content that fuels the revenue engine of the company. As the founder of the GTM Creator Method™, she offers valuable strategies that enable organizations to drive demos and deals without the need for costly display ads or additional BDRs. Cassie invites anyone interested in enhancing their GTM Creator strategy to connect with her, promising to share her comprehensive Master Outline at no cost.
Outside of her professional endeavors, Cassie enjoys exploring her passions for Broadway, history, and the coastal charm of Maine.
Catie Ivey
CRO at Walnut
Expertise: Leadership, Social Media, Lead Generation, Sales Management, B2B, Account Management, SaaS, New Business Development, Sales Process, Marketing Strategy
About: Catie is dedicated to elevating the world’s experience with software, empowering the next generation of sellers and sales leaders, and advancing women into top leadership roles. Her passion for B2B sales ignited by an unexpected first job, drives her to help representatives become their best selves and learn how to add value as trusted advisors in a challenging field.
Recognizing that effective sales leadership is no easy feat, Catie believes that frontline leaders are crucial to a B2B company’s success but often lack the support they need to thrive. Additionally, she is passionate about increasing female representation in leadership; despite research showing that companies with women in leadership perform better, only 4% of Fortune 500 CEOs are women.
Catie believes in the power of diverse teams and the importance of creating great cultures that foster engagement and collaboration. She envisions a future where empowered individuals uplift each other, asserting that the journey toward success begins with equipping sellers and sales leaders to realize their full potential while helping more women excel in the field.
Celeste Bayles
VP of Sales Ops at DISA Global Solutions
Expertise: Sales Ops Best Practices, Leadership, Strategy
About: Celeste is a results-driven sales leader with extensive product knowledge and a track record of creative product applications and promotions that drive sales success. She has demonstrated a proven ability to develop sales potential in new market areas while building and inspiring a passionate sales team to achieve similar success.
With strong analytical and planning skills, Celeste excels at coordinating efforts across teams to meet organizational goals. She sets realistic yet ambitious targets that motivate her to improve continuously, leading her team to consistently meet and exceed objectives.
Known for her self-motivation and infectious attitude, Celeste brings high energy to her work environment. She not only enhances sales performance but also fosters a positive workplace culture by implementing effective techniques that reduce costs and increase revenue while promoting teamwork and collaboration.
Celeste Berke Knisely
Certified Sales Training Partner at A Sales Growth Company
Expertise: Training & Development, Strategy, Sales Management, Sales Operations, Sales
About: Celeste Berke Knisely is a certified sales training partner with A Sales Growth Company, specializing in equipping sales teams with the tools and techniques they need to excel. She focuses on delivering training that is practical, actionable, and tailored to the unique challenges of her clients. With extensive experience in sales enablement, Celeste works closely with organizations to develop strategies that drive performance and foster long-term success. Her programs emphasize collaboration, skill-building, and the development of effective sales habits that result in sustained revenue growth. Celeste’s mission is to empower sales professionals to reach their full potential and thrive in competitive markets.
Chantel George
Founder at Sistas In Sales
Expertise: Sales, Networking, Revenue, Leadership, Event Management, Sales Training
About: Chantel George is the visionary Founder of Sistas in Sales (SIS), the largest global community dedicated to empowering women of color in sales. With a mission to bridge the gap for underrepresented voices in the sales industry, Chantel has created a platform that fosters connection, professional development, and opportunities for women of color to thrive in their careers.
Her journey began as a successful sales professional in the tech and media industries, where she consistently delivered outstanding results. Witnessing the lack of representation and support for women like herself, Chantel was inspired to launch Sistas in Sales in 2017. Under her leadership, SIS has grown into a transformative movement, providing members with access to mentorship, training, and a powerful network of peers and allies.
Chantel’s impact extends beyond SIS. She is a dynamic speaker and thought leader, addressing topics such as diversity in sales, career advancement, and the intersection of race and gender in the workplace. Her work has garnered recognition from major organizations and media outlets, positioning her as a key voice in the push for equity and inclusion within the sales profession.
Through her innovative leadership, Chantel continues to redefine what success looks like in sales, inspiring a new generation of leaders to challenge the status quo and build inclusive workplaces.
Charlene Li
Founder & CEO of Quantum Networks Group
Expertise: AI, Efficiency, Disruption, SaaS, GTM
About: Charlene is an expert in disruptive transformation strategy and leadership, recognized for catalyzing organizational change. As an entrepreneur and New York Times bestselling author, she has witnessed significant shifts in business, society, and the global landscape. Her work encompasses writing, speaking, advising, and coaching leaders and organizations, including 14 of the Dow Jones 30 companies.
Charlene supports leaders and their organizations in three primary ways. First, she shares her insights through books and articles and streams weekly on LinkedIn, focusing on strategies for disruptive innovation, leadership in challenging times, and the impact of generative AI on the future of work. In 2022, she was named one of LinkedIn’s Top 10 Voices on Company Culture. Second, she delivers keynote speeches and conducts workshops at various events, tailoring her presentations to provide actionable insights that help individuals envision and realize a better future. She emphasizes the importance of relationships, empathy, and wisdom in leadership and transformation, with notable clients including Adobe, Banfield, Cloudera, KPMG, Novartis, Oracle, and the World Economic Forum. Lastly, Charlene works with a select number of advisory and coaching clients each year, focusing on specific transformation challenges within their organizations. Utilizing a stakeholder-centered coaching approach developed by Marshall Goldsmith, she helps established leaders drive disruptive change, with clients that include major companies like IBM, Microsoft, and Southwest Airlines.
Charlie Saffro
CEO & Founder at CS Recruiting
Expertise: CS Recruiting, How She Built Her Business, Building Company Success and Loyal Employees
About: Charlie is a passionate recruiter and connector at CS Recruiting, where the focus goes beyond networking to match job seekers with employers effectively. Driven by a mission to create meaningful connections, he believes in the power of relationships to empower and inspire others to reach their full potential. With a self-taught background in recruiting, Charlie views the profession as both a science and an art, relishing the thrill of making relevant introductions at the right time.
As a hands-on recruiter with years of experience, he prioritizes employee engagement and leads his team with compassion and empathy. Charlie is committed to fostering a culture of connection, appreciation, and respect, and he hopes that clients extend the same values to the candidates placed within their organizations. Outside of work, Charlie finds balance through daily walks, yoga, and meditation, and he cherishes time spent with his three sons and extended family, thriving on the connections he makes within his professional network as a lifelong matchmaker.
Chelsea Castle
Head of Content and Brand at Close
Expertise: Content Marketing, Writing, Editing, SEO, Brand Strategy, Positioning, Messaging, UX/UI/IA, Email Marketing, Marketing Strategy, User Research, Enablement, Project Management, and People Management.
About: Chelsea is a seasoned journalist turned content strategist and marketer, boasting over 12 years of experience and six leadership roles in content creation. Known for her ability to wear multiple hats, she works symphonically across functions to craft impactful stories that resonate with audiences. As a dynamic leader and enthusiastic collaborator, Chelsea has built a reputation for her sensibility, resourcefulness, and a human-centric yet data-informed approach to developing engaging content that drives results.
With a love for spreadsheets and a commitment to learning from every mistake, she considers herself a startup Swiss Army knife, ready to tackle challenges and adapt to ever-changing environments. Chelsea’s diverse skill set enables her to create content that not only meets strategic goals but also serves the needs of her audience effectively.
Chelsea Lassen
Senior Marketing Manager at Chili Piper
Expertise: Social Media Marketing, Brand Management, Cross-functional Team Leadership, Go-to-Market Strategy, Content Strategy
About: Chelsea is a self-starter with a track record of being the first marketing hire four times across three different industries, demonstrating her ability to independently figure out how to drive results. She leads marketing with a social-first approach, moving at the speed of culture and using limited resources to create and optimize content that stops the scroll on social channels. For her, social media isn’t just a marketing tool—it’s a core business strategy.
This strategy has delivered impressive results, including growing social media channels by 420%, with organic reach increasing by 50,000%. Most of the company’s leads now come from organic social media, and social leads are the fastest to enter deals, with 50% of daily web traffic coming from these channels. Chelsea’s work has also enhanced the company’s visibility, with the CEO being recognized by TikTok followers on Capitol Hill, and major OEMs contacting the company within 24 hours of viral product posts. Her efforts have not only driven revenue but also built a strong community, with customers and new hires frequently citing social media as their key connection to the brand and its culture.
Chelsea Madden
VP of Customer Success & Partnerships at SalesIntel
Expertise: Partnerships, Customer Success, Relationship Building, Data Management, Ideal Customer Profile Creation, Audience Targeting, Intent Data
About: Chelsea Madden is the VP of Customer Success and Partnerships at SalesIntel. She is passionate about the customer experience, viewing three areas as the ingredients to customer success: aligned goals, adoption for growth, and constant awareness leveraging data.
Cheryl Parks
Chief Growth Officer at Consult Speak Coach
Expertise: Public Speaking, Business Consulting, Training
About: Cheryl is dedicated to building trust and driving revenue by helping sales professionals become the trusted advisors that buyers need. With a focus on developing clarity, competence, and confidence, she empowers her clients to understand the buyers’ decision-making journey and forge meaningful relationships that lead to consistent and mutually beneficial results. Throughout her career, Cheryl has generated over $25 million in B2B sales, working with industry leaders such as Wells Fargo Bank and Discover Financial. She has coached hundreds of professionals, guiding them to secure multi-millions in new business. Cheryl’s journey from being the “shyest girl in the room” to becoming a leading trusted advisor is a testament to the power of mindset and perseverance.
Christina Bottis
CMO at Mural
Expertise: Go-to-market, Demand Generation, Product Development and Leadership
About: With two decades of go-to-market, demand generation, product development and leadership experience, Christina created and scaled winning growth strategies for B2C and B2B brands driven by obsessive buyer and user focus, full funnel journey optimization, and scalable activation and adoption.
Christina Brady
CEO & Co-Founder of Luster
Expertise: Culture, Sales, Sales Training, Customer Success
About: With 16+ years of overall SaaS sales experience, covering both land and expand strategies and teams, and 10+ years of executive leadership in the SaaS space, Christina has a proven track record of leading individuals and organizations to growth & profitability through creative, scalable, and targeted strategy.
As a former artist, musician, and improv performer, she has a genuine passion for building culture, coaching & developing leaders, and producing top-performing Sales and CS teams across small to enterprise organizations.
Christina uses her experience, data driven approach, and people first mentality to revolutionize how revenue teams practice and ingrain learning, skills, and ongoing development. On a daily basis, she is energized by the opportunity to help companies of all sizes grow and make a worldly impact.
Christina Leimoni
Expertise: Strategic Leadership, Strategic Visionary, Team Building, Change Management, Go-to-Market Strategy
About: Christina is a visionary leader dedicated to empowering public entities, private companies, and individuals to deliver exceptional customer experiences, foster inclusive economic growth, and create successful products and services. Guided by the values of People, Passion, and Authenticity, she brings extensive experience in the software industry, driving value through innovation, partnerships, and ecosystems. She firmly believes that technology is a key enabler for collective achievement.
As the Chief Operating Officer (COO) at Microsoft Southeast Europe, Christina leads the marketing and operations strategy across 14 countries. With over 17 years of experience in sales and marketing leadership roles, she is passionate about creating strategies that deliver exponential impact, drive revenue growth, enhance customer satisfaction, and provide a competitive edge.
Christina’s core competencies include sales and partner enablement, sales transformation projects, marketing strategy development, and field force effectiveness programs. She is also an accredited coach and trainer, committed to building diverse and inclusive teams that reflect the communities, customers, and partners they serve. Christina enjoys working with creative and driven individuals who share her vision of using technology to empower people and organizations to achieve more.
She fosters a culture that nurtures talent, drives innovation, and fuels lasting success for organizations.
Christine Rogers
CEO at M3 Learning
Expertise: Training, Corporate Training, Leadership Development, Career Development Coaching
About: Christine Rogers is the dynamic CEO of M3 Learning, a globally recognized sales and leadership training organization. With a proven track record of driving growth and fostering excellence, Christine brings decades of experience in scaling businesses, developing high-performing teams, and creating impactful sales strategies.
Before stepping into her role at M3 Learning, Christine made her mark as a transformative leader in the SaaS and sales enablement sectors. Her passion for empowering professionals and organizations to achieve their potential has made her a sought-after speaker, mentor, and influencer in the sales and leadership community.
Under her leadership, M3 Learning has become synonymous with equipping individuals and companies with the tools to succeed in today’s competitive market. Christine’s dedication to actionable insights and measurable results reflects her belief in the transformative power of coaching, accountability, and personal development.
A steadfast advocate for women in leadership and technology, Christine champions initiatives that promote diversity, inclusion, and equity in the workplace. She is committed to mentoring emerging leaders, particularly in the SaaS space, to bridge the gap between potential and performance.
When she’s not leading M3 Learning to new heights, Christine enjoys sharing her expertise on sales and leadership topics at conferences, webinars, and in her writing. Her forward-thinking approach and ability to inspire have solidified her reputation as a trailblazer in modern sales leadership.
Clara Shih
CEO of Salesforce AI
Expertise: B2B, B2C, Developer Platforms, AI, Future of Work, Board Governance, Brand Design, Knowledge Graphs, UX
About: CEO of Salesforce AI, founder and board chair of Hearsay Systems, angel investor, author, and kindergarten room mom.
Corrina Owens
Expertise: ABM, Content Strategy, B2B Marketing, Brand Identity, GTM Strategy
About: Corrina is a seasoned B2B SaaS Demand Generation and ABM leader with a proven track record of driving revenue and scaling marketing efforts for high-growth organizations. With over a decade of experience, she has built and led account-based marketing (ABM) programs from the ground up, helping companies bring their go-to-market strategies to life.
As a revenue marketer with a people-focused approach, Corrina advises organizations on how to achieve sustainable growth while fostering meaningful connections with their target audiences. She is passionate about helping others reach their full potential and is always open to exploring new partnerships and opportunities for collaboration.
Cortney Wilbanks
Strategic Consultant at CCT Atlanta
Expertise: Sales, Relationship Building, Content Creation
About: Cortney is a strategic thinker, relationship builder, revenue driver, advisor, disabilities advocate, and storyteller. Her journey began in college, where she took on the unique challenge of teaching college academics to student-athletes with learning disabilities. Guiding these students to succeed both academically and athletically required her to rethink traditional learning approaches and help them break free from limiting beliefs. Together, they proved that being “just an athlete” was not their reality.
Cortney firmly believes that true success starts with understanding why a problem exists. By systematically deconstructing complex challenges, she empowers customers to drive operational excellence, placing privacy at the core of their mission. Her approach is rooted in integrity and character, believing these values should guide every action, regardless of one’s title. For Cortney, success is defined not only by achievements but by the way you make others feel and the support you offer along the way.
Courtney Shaffer Lovold
CRO at Zylo
Expertise: SaaS Sales
About: Courtney Shaffer Lovold is the Chief Revenue Officer at Zylo, where she leads revenue growth strategies and aligns sales, marketing, and customer success efforts. With a focus on driving business outcomes, Courtney works closely with cross-functional teams to ensure Zylo delivers value to customers while achieving its growth objectives. She emphasizes collaboration and customer-centric strategies, ensuring that Zylo remains a leader in SaaS management. Courtney’s leadership helps foster long-term relationships with clients and ensures the company continues to innovate and grow in a competitive market.
Courtney Slyvester
Senior Manager RevOps at Openprise
Expertise: Revops, Sales, Lead Generation, GTM Strategy, Operations, Revenue
About: Courtney spent over a decade in sales and success before discovering her passion for efficient processes. Now, a rising star in revenue operations and a data management expert she continues to help leaders build smoother digital operations.
Cristina Lasagni
VP of Southern Europe at Cloudflare
Expertise: Strategy, Stakeholder Management, Go-to-Market Strategy, Coaching, Leadership
About: Cristina is a VP of Southern Europe at Cloudflare, a leading company in the cybersecurity and SaaS space. She has more than 15 years of experience in the IT industry.
She is responsible for developing and executing the go-to-market strategy, managing strategic partnerships with key stakeholders, involving in large deals, and providing sponsorship at the CXO level. She also represents Cloudflare in events, forums, and interviews in the EMEA region. Cristina has a proven track record of scaling global teams, building new business, and orchestrating internal and external stakeholders for maximizing business growth. She is passionate about cybersecurity, AI, and diversity in the workspace.
Cristina Vila Vives
Founder and CEO of Cledara
Expertise: Strategy, Management
About: Cristina Vila Vives is the founder and CEO of Cledara, a SaaS management platform launched in 2018. Cledara helps companies manage software subscriptions, providing visibility, control, and cost savings across their software stacks. With offices in Denver, London, and Barcelona, Cledara now serves over 1,000 customers globally.
Cristina’s entrepreneurial journey began with her passion for solving operational inefficiencies in tech companies. Under her leadership, Cledara has expanded rapidly, entering the U.S. market to meet growing demand. She emphasizes strategic focus and agile decision-making as key to scaling across diverse markets.
Through her work, Cristina continues to make an impact in both the SaaS and fintech industries, building tools that simplify business operations and drive efficiency.
Cynthia Handal
Chief Marketing Officer at Simera
Expertise: Sales, Sales Training, Sales Development, Evangelism, Content Strategy
About: Cynthia is a dedicated Sales Leader who remains hands-on with her team, overseeing Demand Generation and the Business Development (BDR) team at Simera. Since starting to create sales content in May of 2022, LinkedIn has become a transformative platform for her, opening doors to invaluable connections and a growing community that inspires her to share her journey daily.
As the leader of the BDR team, Cynthia has played a pivotal role in developing a comprehensive playbook that is now central to Simera’s sales process. This playbook includes everything from email templates and training materials to social selling strategies and cold call scripts. Under her leadership, the sales training programs she’s implemented have driven remarkable success, with the BDR team maintaining a churn rate below 3%. Cynthia has helped secure over 500 customers and placed more than 1,000 candidates globally, reflecting her commitment to both team and business growth.
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D’ana Guiloff
Head of Growth at Supered
Expertise: Customer Engagement, CRM, Content Marketing, Growth Strategies, HubSpot
About: As Head of Growth at Supered, D’ANA Guiloff leads initiatives to expand the company’s market reach and drive sustainable revenue growth. Her focus lies in implementing data-driven strategies that enhance Supered’s product offerings and customer relationships. D’ANA works closely with marketing, product, and sales teams to ensure alignment with business objectives, fostering seamless collaboration across departments.
D’ANA’s leadership emphasizes innovation and adaptability, which has been key to Supered’s ability to scale efficiently in a competitive market. She continuously evaluates growth strategies, pivoting where needed to respond to market shifts and customer feedback. By building strong internal processes and nurturing customer relationships, she ensures Supered delivers value to clients at every stage. D’ANA’s efforts help position the company for long-term success by driving both operational excellence and customer loyalty.
Daisy Chung
Director of Sales at Orum
Expertise: Business Development, Sales Leadership, Cold Calling, Sales Training
About: Daisy Chung is a Director of Sales at Orum with 10+ years sales and sales management experience. She was once SDR of the year and broke company records at 400%+ to goal and AE of the year also breaking company records closing $3.3MM ARR in a year. She has a growing YouTube channel focused on sales best practices and is passionate in helping others accelerate their sales goals and career development.
Danielle Messler
Head of Content at Exit Five
Expertise: B2B Content, Marketing
About: Danielle is a creative generalist who has developed her expertise through self-education and hands-on experience in all aspects of marketing and content production. With nearly a decade of experience as a social media creator, content marketer, and community builder, she has worked with founders and brands of all sizes, from pre-series A startups to established enterprises. Danielle excels at deeply understanding audience needs and creating unconventional strategies, campaigns, and community experiences that transform followers into loyal fans. Her mission is to help founders and brands authentically connect with their audiences—and enjoy the process along the way.
Dawn Salvucci-Favier
CEO & Chief Product Officer of Greenscreens.ai
Expertise: Transportation Management, TMS, Manugistics, JDA, i2 Technologies, RedPrairie, 3Gtms, Transite, Software-as-a-Service (SaaS) TMS, On-Demand solutions, Cloud solutions, Enterprise visibility, Predictive Freight pricing, Freight Brokerage
About: Dawn is a seasoned executive in Supply Chain and Logistics solutions, with a deep expertise in Transportation Management. She brings over 30 years of experience in transportation, logistics, and supply chain, with a strong focus on business process and solution design. With 23 years in technology product management and marketing, and 19 years of go-to-market strategy experience, Dawn is recognized as a thought leader in the industry.
She has held executive P&L leadership roles for 13 years, and is an experienced public speaker and product evangelist with over 20 years of media and public speaking experience. Dawn is also certified in Pragmatic Marketing and SiriusDecisions, further solidifying her authority in driving market strategies and business growth.
Deanna Ransom
SVP of Revenue at BetterBot
Expertise: Brand Development, Product Innovation, Customer Experience, Demand Generation, Growth & Strategy, Partnerships & Alliances, Vendor Negotiations, Fundraising, Thought Leadership, Community Development, Training & Mentorship, Digital and Social Marketing
About: Deanna is highly accomplished B2B revenue leader with over 20 years of experience building and scaling companies across diverse industries, including more than a decade in senior revenue leadership roles. With a proven track record of driving profitable growth, she excels at scaling organizations efficiently and delivering results that consistently exceed targets in tune with current market conditions.
Her expertise spans all revenue functions, including:
• Brand and product strategy
• Sales and account management
• Customer success and experience
• Revenue operations
• Demand generation and marketing
• Implementation and cross-functional execution
Renowned for creating inclusive, high-performance cultures and leading cross-functional teams, she has a passion for fostering customer communities that thrive on collaboration, innovation, and efficiency. Her results-driven leadership has earned recognition in major publications such as Business Insider, Fast Company, Fortune, and Essence and has caused her to be a regularly sought out speaker for conferences, podcasts and webinars. As a champion for women in revenue leadership roles and in life she is also often called on to keynote and speak for women’s events as well.
In addition to her business acumen, she is also an accomplished award winning singer, songwriter, and a passionate fan of all things music, embodying creativity and versatility both in and out of the boardroom. She is also a proud mother of three with a love for a good laugh, hiking, coffee and sangria.
Debra Senra
Founder & CEO of Hyphenate
Expertise: Sales, Account Management, Customer Success, Revenue Operations, Demand Generation/Marketing, Implementation, and Customer Care
About: Debra is a seasoned revenue leader with over 15 years of experience, including more than a decade in revenue leadership roles. She has a proven track record of driving profitable growth and scaling organizations across various industries. Debra’s expertise spans all revenue functions, including sales, account management, customer success, revenue operations, demand generation, marketing, implementation, and customer care.
Outside of her professional achievements, Debra is a proud mother of two spirited daughters and a former champion synchronized swimmer. She’s also an aspiring runner with a knack for delivering dad jokes.
Deidre Hudson
Head of Marketing and Sales at YELL
Expertise: Marketing Strategy, Demand Generation, Growth Strategies
About: Innovative leader, bringing a holistic approach to B2B revenue marketing with 25+ years of experience across industries, company sizes and lifecycle stages. Known for building bridges across GTM functions, driving efficient growth, improving the customer experience and leading revenue management transformation.
Desiree-Jessica Pely
CoFounder & Chief Executive Officer, PhD of Loyee.ai
Expertise: B2B Sales, SaaS, AI, GTM Strategy, Business Development, Revenue Leadership, Sales Leadership, Financial & Behavioral Economics
About: Desiree-Jessica Pely, PhD, is redefining how B2B companies approach sales and go-to-market (GTM) strategies. As Co-Founder and CEO of Loyee.ai, Jessica has transformed her frustrations with traditional sales processes into a groundbreaking platform that empowers teams to lead the market and drive immediate growth by solving a critical problem: finding the right customers faster than the competition.
With a PhD in Financial Economics and a background in Computer Science from Yale, the University of Miami, and Munich, Jessica combines academic rigor with entrepreneurial acumen. Her early career included collaborating with Nobel Laureate Richard Thaler, where she explored the intersection of behavioral economics and decision-making. Jessica’s passion for GTM strategy was ignited when she was thrust into sales at her previous startup. Despite excelling at booking meetings, she found the process inefficient and ripe for innovation.
Loyee.ai was born out of that experience. Inspired by her work in quantitative finance, Jessica envisioned a smarter, faster way for sales and revenue teams to target their ideal customers. Loyee.ai leverages AI-driven research agents to provide precise ICP insights and predictive signals, enabling companies to uncover high-value opportunities and align their sales and GTM strategies for maximum impact.
Dubbed the “Queen of Leads,” Jessica has received widespread recognition for her contributions to finance, sales, and innovation. Named Best Salesperson of the Year and leading a Top 50 GTM Startup, her work has been featured in leading industry publications. Beyond Loyee.ai, Jessica is an active mentor, coach, and investor, supporting the next generation of innovators in SaaS, AI, and GTM strategy.
Dianne Ackerman
Vice President Application Development at Aptron Corporation
Expertise: Software Development, System Analysis
About: Dianne Ackerman serves as Vice President of Application Development at Aptron Corporation, where she oversees the design, development, and delivery of software solutions tailored to meet client needs. Dianne emphasizes innovation and operational efficiency, ensuring the development of applications that align with business goals and industry standards. Her leadership focuses on driving cross-functional collaboration within Aptron’s technical teams to create high-performing solutions that support client success. With her expertise, Aptron continues to deliver reliable, scalable software that empowers businesses to achieve their objectives while staying ahead in a competitive market.
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Edith Harbaugh
Executive Chair and Cofounder at LaunchDarkly
Expertise: Leadership, Software
About:
Elena Chan
Chief Risk Officer and General Counsel at Beforepay Group
Expertise: Legal, Risk, HR, Fintech
About: Elena is a seasoned Legal, Risk, and HR executive with extensive experience in the fintech and financial services industries. She has a strong focus on delivering complex market transactions, driving financial services regulatory change, and leading large-scale remediation and risk transformation initiatives. Elena is deeply passionate about promoting diversity and inclusion in the workplace and has successfully led teams across multiple jurisdictions and disciplines.
A recognized leader in her field, Elena was a finalist for the In-House Lawyer of the Year award at the 2018 Women in Law Awards. She is also an accomplished speaker, having presented on a wide range of topics at prestigious events such as Money 20/20, ISDA, Financial Services Transformation (FST), GC Summit, and Mergermarket.
Elizabeth Andrew
CEO & Founder of Elizabeth Andrew Consulting
Expertise: Sales Management, Enterprise Sales, Sales Strategy, SaaS, API, New Business Development, CRM, Start-ups, Sales Leadership, Brand Marketing, Team Building, SalesForce.com, Social Media, C-Level Executive Sale, Channel Sales, Key Account Management, Contract Negotiations, Public Speaking, Growth Acceleration, Training & Development, Exceeding Quota, SMB & Emerging Business Sales
About: Elizabeth is a SaaS CEO, Cofounder, and 5x Sales Leader with a track record of driving growth and breaking new ground, particularly in high-tech startups in San Francisco. With decades of proven leadership in both the technology and investment sectors, she has successfully managed all aspects of complex sales cycles, including Sales, Sales Management, Sales Operations, Sales Enablement, and Training & Development.
Elizabeth excels in accelerating growth and delivering results. She is passionate about helping customers and colleagues find solutions and achieve their goals by actively listening, crafting tailored business plans, and developing winning strategies. Her approach to success is rooted in building strong relationships, which she believes are the cornerstone of any successful organization. By fostering transparent, honest, and collaborative partnerships, Elizabeth ensures that both sides see true value.
Her mantra is simple: be honest, communicate openly, work together, and leave no stone unturned.
Elizabeth Harz
Chief Executive Officer at Awareness Technologies
Expertise: Start-ups, Strategy, Strategic Partnerships, Marketing, Mobile Devices and Advertising, Business Development
About: Elizabeth serves as the Chief Executive Officer of Awareness Technologies, where she leads a company dedicated to enhancing productivity and safety for both organizations and families. The company develops cutting-edge security and productivity solutions, including Veriato, an insider risk management platform focused on User and Entity Behavior Analytics (UEBA). With over 25 years of experience across SaaS, two-sided marketplaces, edtech, gaming, and digital media, Elizabeth possesses a unique blend of multi-vertical expertise in technology. She is passionate about creating value for customers, partners, employees, and investors.
Prior to joining Awareness Technologies in 2020, Elizabeth was the CEO of Sittercity, a digital marketplace that connects families with caregivers. During her tenure, she successfully turned around the company by building a world-class team, enhancing the platform, achieving profitability, and facilitating its sale to Bright Horizons. Earlier in her career, she held senior leadership roles at notable companies such as ADARA, Chegg, Electronic Arts, Yahoo!, and CNet, where she focused on driving revenue growth, refining marketing strategies, and achieving operational excellence across various industries. Additionally, Elizabeth enjoys supporting entrepreneurs as a Network Leader at Village Global, a venture capital fund backed by some of the world’s most successful entrepreneurs. She believes in aiming high, empowering great teams, delivering results, and enjoying the journey along the way.
Elizabeth Italiano
Founder & CEO at What Not To Do
Expertise: GTM Strategy & Operations, Sales Strategy & Process, Customer Success Strategy & Process, Sales Training, Customer Success Training, Organizational Design, Compensation Design
About: Elizabeth Italiano’s 19-year career spans sales, marketing, and customer success, with experience across startups and public enterprises. She has contributed to notable successes, including Radian6’s acquisition by Salesforce, and has built and scaled high-performing sales and customer success teams that delivered exceptional revenue and retention results. Her entrepreneurial, operational, and consulting work has helped organizations achieve their revenue goals, streamline buyer and customer journeys, and strengthen business sustainability.
As the founder of What Not To Do, Elizabeth combines her passion for revenue generation and her deep expertise in go-to-market strategies to help companies optimize their commercial teams and improve operational efficiency. Known for her hands-on, “operator consultant” approach, she collaborates closely with clients at both strategic and tactical levels. Whether driving large-scale transformations or implementing incremental changes that deliver outsized results, Elizabeth partners with organizations to achieve success. Her diverse background in additional areas such as marketing, support, revenue operations, organizational design, compensation design, and strategic financial planning enables her to approach business challenges holistically.
Emerald Maravilla
Director, Sales Development at Snowflake
About: Emerald Maravilla is the Director of Sales Development at Snowflake, leading a team focused on building outreach strategies that generate new business opportunities. Emerald’s leadership emphasizes developing talent and fostering collaboration within her team. By aligning sales efforts with Snowflake’s mission to deliver data-driven solutions, she helps businesses leverage data more effectively. Her goal is to drive customer engagement and support Snowflake’s growth by developing innovative sales strategies that connect with clients.
Emily Jeffords
Experience Marketing Manager at Orum
Expertise: AI, B2B Marketing
About:
Endlessly curious about people and what makes them tick, Emily brings empathy and insight to her work, always striving to connect with others on a deeper level. Known for her compassion and kindness, she cultivates a positive environment that fosters meaningful connections. Outside of her strategic expertise, Emily is recognized for her unique communication style—speaking primarily in GIFs, adding humor and energy to every conversation.
With a passion for human connection and exceptional brand experiences, Emily continues to push the boundaries of marketing innovation at Orum, helping the company build lasting relationships with its customers.
Emma Lo
Manager of Customer Success at Noibu and Owner of CS In Focus
Expertise: Customer Success, Revenue Growth, Thought Leadership, Community Building, and Operational Excellence
About: Emma Lo is a seasoned Customer Success leader and business founder with over a decade of experience in SaaS and eCommerce. As a founding member of MaxSold, she helped build and scale a thriving business, driving over $35 million in revenue and leading high-performing teams. She also owns CS in Focus, a community initiative dedicated to fostering collaboration and sharing expertise in the Customer Success field.
Emma specializes in Customer Success operations, onboarding strategies, and Go-To-Market (GTM) alignment. She seamlessly connects Sales, Marketing, and Product teams to drive measurable impact. She is passionate about building authentic connections and combines leadership, innovation, and personal growth to make a lasting difference in her industry.
Erin Balsa
Content Marketing Consultant at Haus of Bold
Expertise: Content Marketing
About: Erin Balsa is the founder of Haus of Bold, a content marketing consultancy specializing in building and executing high-impact content strategies for B2B SaaS startups. With over a decade of experience, Erin’s expertise lies in transforming complex, enterprise-level ideas into engaging narratives that drive revenue growth and market differentiation.
Before launching Haus of Bold, Erin led content efforts at The Predictive Index, where she developed a content engine that generated significant inbound revenue, including $680K from a single report. She has also built content teams from the ground up, helping companies leverage strategic narratives to enhance their content planning and execution.
Through her consultancy, Erin helps SaaS companies optimize their marketing efforts with tailored strategies, process development, and thought leadership initiatives. When she’s not working with clients, Erin shares content insights through her newsletter, “Leading Thoughts,” and her podcast, “The Notorious Thought Leader” (Haus of Bold). She is recognized for her practical, no-nonsense approach to content marketing and is a frequent guest on industry podcasts and conferences.
Esther Ayorinde
Founder & CEO of GrowthQ
Expertise: Sales, Organizational Change Management, Go-to-Market Strategy, Leadership, Entrepreneurship
About: Esther Ayorinde-Iyamu is a Founder and CEO, Board member, and serial intra-epreneur with over 17 years of Technology GM and Go-to-Market Leadership Experience.
GrowthQ, of which Esther currently serves as CEO, is a Talent Marketplace that matches sellers to jobs, communities, mentors, and resources for their unique skills while reducing time-to-ramp for employers. Esther actively serves on two boards: e2k, a for-profit, planet-first focused events firm, and the Silicon Valley Education Foundation, a STEM Education nonprofit serving underserved Silicon Valley students, teachers, and parents. Esther has also been a guest speaker or lecturer at Stanford University, UC Berkeley Haas School of Business, Amazon, Facebook (Meta), Snowflake, Gong, Clozd, Verified1st, Cisco, Braze, and the Golden State Warriors Dance Team.
Before GrowthQ, Esther spent 16 years at Cisco in various roles from Sales as a Top 1% Seller and Sales Leader with the company’s largest clients, to Revenue Strategy and Operations, to Emerging Markets Business Development, to Renewals and Customer Success, and Product Management. Most notably, she was tapped for a one-year rotation as the inaugural Chief of Staff to Cisco’s first externally-hired Chief Sales & Marketing Officer acting as a key thought partner to the Senior Leadership Team during the company’s Go-To-Market transformation.
Esther holds a bachelor’s degree in organizational leadership and management from Santa Clara University. She is also a former professional dancer in the NFL and NBA for 7 seasons, 5 of which while working in tech. Esther is a recipient of multiple awards and honors for her achievements and impact, from The Network Journal’s 40 under Forty Awards, Diversity Women’s Magazine Power 100 Executives List, and the first Black Dance Captain in New York Jets franchise history.
Esther is a visionary leader who is passionate about inspiring and empowering others to pursue their dreams.
Esther Hall
US Marketing Manager at Fluor
Expertise: Marketing, Brand, Category Management, Content Creation, Digital Marketing, ABM, Environmental Best Practices
About: With over 20+ years of marketing experience my primary focus has been on brand, ABM, GTM strategy, and digital marketing. I am currently the United States Marketing Manager for Fluor.
Fluor Corporation is a global engineering, procurement and construction company. We work with leaders in the energy, infrastructure, life sciences, advanced technologies, mining and metals industries, as well as government agencies, to build a better world.
Since our founding in 1912, we have been building a legacy of innovation. Our 30,000 employees provide professional and technical solutions to deliver safe, well-executed, capital-efficient projects for our global clients.
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Faiza Hughell
Chief Revenue Officer at Tebra
Expertise: Customer Support, Customer Success, Professional Services, Sales
About: Faiza Hughell is the Chief Customer Officer at RingCentral, overseeing Customer Support, Customer Success, Professional Services, and Implementation across global markets. Since joining in 2010, she played a key role in scaling SMB sales, helping drive RingCentral’s IPO in 2013 and growing its revenue from $23 million to over $1.5 billion annually.
Previously, Hughell served as Senior Vice President of SMB, where she led efforts that increased small business revenue by over half a billion dollars. Recognized as a top industry leader, she was named one of the Top 100 Global Sales Leaders by The Modern Sale and Collective[i] and one of the Top 50 Women Leaders in SaaS by The Software Report in 2021.
Before RingCentral, she held leadership roles at Cisco WebEx. Passionate about empowering women, Hughell supports charities focused on job training and career development for women in need.
Fiona Simpson
Sales Enablement Leader & Consultant
Expertise: Team Management, Coaching, Problem Solving
About: Fiona is a talented SaaS leader with over fifteen years’ experience, including Sales Enablement, Sales Engineering & Customer Success enablement, program and process design, sales team onboarding & training, playbook creation and customer interaction. Mastery in optimizing program deployment, data-driven sales insights, and unwavering sales team support. Adept at developing training programs, managing teams, and establishing superior rapport with internal and external stakeholders.
Frannie Danzinger
VP Sales, Strategic Accounts at Integrate
Expertise: Sales, Sales Training, Customer Experience, Sales Innovation
About: Frannie is an experienced enterprise SaaS sales leader, known for her dual role as both a player and a coach. She is passionate about helping individuals achieve their best and most productive selves, which directly contributes to accelerating bottom-line company revenue. Valuing people, process, and culture, she fosters an environment where success thrives.
Currently, Frannie serves as the Vice President of Sales for Strategic Accounts at Integrate, a pioneer in demand orchestration software. She collaborates with thousands of B2B marketers and hundreds of B2B marketing organizations to develop and scale their revenue-generating strategies. Frannie’s mission is to fully understand each marketer’s business and assist in building high-impact strategies that leverage efficient processes, data, and technology, constantly challenging the status quo.
Having previously worked with skilled marketers, savvy business professionals, and sharp technology experts at 6sense, eXelate (a Nielsen Company), and Bizo from 2012 to 2016, Frannie developed a deep passion for MarTech. She has witnessed firsthand how MarTech can propel marketing teams and business results, as well as how it can hinder them. Coupled with her years of agency media experience, she is excited about the future of strategic marketing supported by meaningful technology.
Outside of her professional pursuits, Frannie channels her personal passion for fitness. She is a trainer and coach, serving as a Group Fitness Instructor, Boxing Trainer, Spinning Instructor, and Personal Trainer. If she isn’t at her desk, she can likely be found at the gym!
Frida Ahrenby
CMO at Rillion
Expertise: Leadership, Organizational Structure and Building High Performing Motivated Teams, Revenue Marketing, Demand Generation, Product-Led Growth, ABM, Brand Strategy and Positioning, Category Creation, SaaS, FinTech, PayTech, FoodTech, Ecommerce, PropTech
About: Frida Ahrenby is the Chief Marketing Officer at Rillion, where she oversees global marketing efforts, focusing on expanding the company’s brand presence through strategic campaigns and effective positioning. With a background in marketing, communications, and leadership, Frida has developed a reputation for crafting innovative strategies that build strong connections with customers and partners. Her work at Rillion emphasizes collaboration across departments to align marketing efforts with business objectives, driving sustained growth. Passionate about building meaningful customer relationships, Frida leverages data-driven insights to shape campaigns that resonate with target audiences. Her leadership ensures that Rillion not only meets its business goals but also creates long-term value for clients through trust and engagement.
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Gabrielle “GB” Blackwell
AE at Common Room
Expertise: Sales Management, Sales Training, Culture, Leadership
About: With over nine years of experience in SaaS sales, Gabrielle specializes in leading from the front. Currently, she serves as a Sales Development Manager at CultureAmp, a company dedicated to providing employee engagement, performance, and development tools, along with insights to help organizations build category-defining cultures.
Gabrielle is also the creator of “The One on One,” a weekly platform designed to help sales managers enhance their skills and become more effective in their roles. She invites others to follow her on LinkedIn for tips and tricks that can aid in their journey to becoming exceptional sales managers.
Galem Girmay
Global Senior Revenue Enablement Manager at UserTesting
Expertise: Sales Enablement, Creative Problem Solving, Outbound Sales, Social Selling, Coaching
About: Galem has hustled her way to the top of the leaderboard since the age of ten, when she was placed in foster care in Sweden. To earn pocket money, she took on chores, instilling a strong work ethic that has driven her success ever since. Today, she has transitioned into tech sales, starting as a Business Development Representative (BDR), then moving to Account Executive (AE), and now working in Enablement. Her curiosity and desire to learn remain steadfast as she strives to be the best version of herself, continually seeking ways to positively impact both organizations and individual contributors. Galem sees herself as her biggest competitor, viewing her peers as partners in growth.
On a mission to learn, earn, and grow together, Galem engages with sales representatives through various initiatives. In her full-time role, she provides one-on-one enablement coaching covering outbound strategies, social selling, and prospecting. She leads weekly call blitzes for global BDRs and hosts monthly enablement office hours for Sales Development Representatives (SDRs), while also supporting field reps in the APAC and EMEA regions. Additionally, through the Sales Impact Academy, she coaches SDRs and AEs on effective discovery, video prospecting, and pitching.
Galem is also a co-host of “The Tech Sales Experience,” a podcast that explores various experiences in the tech field through discussions with industry guests and the Jobski community. In her free time, she consults with Cultured Perspective, assisting companies in growing and expanding their businesses.
As a co-founder of RevGenius in 2020, Galem has helped create one of the largest communities for revenue-generating professionals. Her contributions have earned her recognition as a two-time Salesforce Top Sales Influencer (2021 & 2022) and a spot on UserGems’ list of 25 Women to Follow in 2023, among other accolades for which she is grateful.
Galem is dedicated to empowering and connecting with the next generation of sales professionals. She works to become the mentor, colleague, and friend she wished she had when she started her journey in sales and enablement. She invites anyone interested in connecting to reach out.
Gwen Lafage
VP Marketing, Global Brand and Content at Sinch
Expertise: B2B Marketing, Leadership, Brand Strategy, Content Strategy, Creative Strategy
About: Gwen Lafage is a global marketing leader known for her passion for creative thinking and building strong brands that drive real impact. Her career has taken her from top ad agencies in London and Paris to the innovation hubs of Silicon Valley and Scandinavia, helping both B2C and B2B companies grow along the way.
Now, as VP of Brand and Content at Sinch, a global B2B tech company and digital customer communications leader, Gwen focuses on crafting global marketing strategies, driving thought leadership, and creating memorable brand experiences. She is a passionate advocate for “BRAVE” brands: brands that dare to stand out, stay true to their beliefs, shape industries, and fuel business growth.
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Halley Wallace Eidson
Regional VP, Enterprise Financial Services at Docusign
Expertise: Sales, Revenue, SaaS, Culture, Communication
About: Halley Wallace Eidson is the Regional Vice President for Enterprise Financial Services at DocuSign, where she leads strategic initiatives and drives business growth across the financial services sector. With a proven track record in enterprise sales and leadership, she excels in building high-performing teams and fostering long-term client relationships. Halley’s expertise lies in digital transformation, leveraging innovative solutions to help organizations streamline processes and achieve their business goals. Passionate about empowering others, she is a dynamic leader who thrives on collaboration and delivering impactful results.
Halley’s journey with philanthropy is deeply personal. Diagnosed with Grey Zone Lymphoma in 2021, she endured a rigorous treatment regimen and achieved remission. Her battle with cancer was not her first encounter with the disease—her younger sister, Hannah, was diagnosed with acute myeloid leukemia at just 18 months old. Hannah’s successful recovery through an experimental stem cell transplant had a profound impact on Halley, shaping her lifelong commitment to supporting those affected by blood cancers.
Today, Halley actively collaborates with the Leukemia & Lymphoma Society (LLS), sharing her story to inspire and raise awareness. She is a passionate advocate for early detection, patient support, and increased funding for life-saving research. Through her partnership with LLS, she empowers patients and survivors, championing advancements in treatments and cures.
Outside of her professional achievements, Halley is dedicated to mentoring and professional development, using her platform to inspire the next generation of leaders. Her dedication to philanthropy and advocacy exemplifies how personal challenges can fuel meaningful contributions to society.
Hang Black
Head of Revenue Enablement & GTM Operator at Nutanix
Expertise: GTM, Enablement, Revenue, SaaS
About: Hang Black is the Head of Global Revenue Enablement at Nutanix, a role she has held since September 2024.
With a robust background in sales enablement, marketing, and engineering, she has been instrumental in developing strategic frameworks for onboarding and nurturing sales talent.
Prior to joining Nutanix, Hang served as Vice President of Global Revenue Enablement at Juniper Networks, where she led initiatives to enhance the performance of the company’s salesforce and partner communities.
She is also a Wall Street Journal best-selling author and a global speaker on sales and leadership, passionately advocating for diversity and innovation in the workplace.
Hang’s journey from a Vietnamese refugee to a Silicon Valley leader is detailed in her book, “Embrace Your Edge,” which aims to empower others to define their own paths to success
Heather Murray
Founder of AI for Non-Techies
Expertise: Artificial Intelligence (AI), Training, Content Marketing, Public Speaking
About: Heather is a generative AI consultant, trainer, and the founder of AI For Non-Techies, a company dedicated to providing engaging, interactive, and jargon-free AI training. With a proven track record of generating $75 million in revenue for her clients through AI initiatives, Heather has established herself as a leading expert in the field. She serves as an AI consultant to the UK government and has been recognized as one of the top 20 MarTech influencers globally.
In addition to her consulting work, Heather contributes to the ISO panel for AI and cybersecurity and was honored with the AI Trailblazer award at the AI Revenue Summit 2024. She collaborates with notable organizations such as Toyota, Mitsubishi, Salesforce, and SEMRush and is a frequent contributor to Forbes Magazine. As an international keynote speaker, Heather shares her insights on AI and its transformative potential in marketing and sales, drawing on her 20 years of experience in professional services.
Beyond her professional endeavors, Heather is a strong advocate for grassroots community work. For the past seven years, she has committed 20% of her earnings to initiatives aimed at reducing isolation among older individuals, demonstrating her dedication to making a positive impact in her community.
Heidi Solomon-Orlick
Founder of GirlzWhoSell
Expertise: Sales Strategy, Personal Development, Professional Development
About: With over 35 years of global complex B2B sales and leadership experience, Heidi is a passionate and successful sales executive who has closed over $1.5 billion in revenue and created thousands of jobs worldwide.
Heidi recently published her first children’s book called I Have a Voice: A Book of Listening, that teaches children to identify, listen to and honor their inner voice and how to use their voice for good in the world.
She is skilled in solving customer challenges, creating value-added solutions, building trust and relationships, collaborating with teams, and driving innovation and growth. She is also a two-time Gold Stevie award winner, a Diversity, Equity, and Inclusion champion, and an active aging advocate.
Heidi is the Founder and CEO of GirlzWhoSell, an organization that aims to close the gender gap in B2B sales and build the largest pipeline of diverse, early-stage female sales talent. She offers training, mentoring, and career coaching to young women from underrepresented communities who want to pursue a sales career.
Heidi is the Editor and Author of Heels to Deals: How Women Are Dominating in Business-to-Business Sales, a highly acclaimed and award winning book that features the stories and insights of more than 30 women in distinguished sales roles. She is a LinkedIn Top Voice, is ranked in the Demandbase Top 100 Women in Sales and was recently recognized as a Top 50 Women Leader in New Hampshire.
Currently, she is also serving as the Chief Growth Officer of The DORS Group, a real estate company where she leads the marketing, sales, and social media strategies.
Heike Young
Head of Content & Integrated Marketing at Microsoft
Expertise: Content Marketing, Social Media, Copywriting, Ghostwriting, Branding, Consulting
About: Heike is an innovative content creator with over 14 years of experience dedicated to growing brands through compelling storytelling. Throughout her career, she has managed social media accounts for brands boasting millions of followers, created written and multimedia content that influenced millions of dollars in Salesforce revenue, and consulted for prestigious companies like Disney, Clorox, and L’Oréal on their marketing strategies. Heike has also ghostwritten for top executives in both print and digital formats.
Her work has garnered attention from major publications, including USA Today, CNBC, Forbes, AdWeek, VentureBeat, Entrepreneur, eMarketer, and Business Insider. Heike produced and co-hosted an award-winning marketing podcast for Salesforce for two years, which received accolades such as Best Podcast and Best Content Marketing Multi-Year Program from the Content Marketing Institute. Additionally, she led a team that managed Salesforce’s YouTube channel, growing its audience of over 800,000 subscribers and developing branded video content that enhanced partnerships with organizations like CNBC and Formula 1, as well as events such as Dreamforce.
Heike’s passion for content marketing thrives on pushing boundaries and prompting audiences to think differently. She began her career in book publishing as a development editor for the “For Dummies” series at Wiley, where she managed all aspects of book creation, from editing to author guidance. She then transitioned into social media and multimedia content creation in the agency world at BLASTmedia (now PANblast), refining her skills across various digital platforms, including video.
Following this, Heike joined ExactTarget’s content marketing team as its first official content marketing hire, eventually moving to Salesforce after ExactTarget’s acquisition. Over 11 years, she held ascending content leadership roles at Salesforce. In summer 2024, Heike embarked on a new adventure by joining Microsoft to lead content, social, and integrated marketing initiatives.
Hillary Carpio
Head of ABM & Demand Gen at Snowflake
Expertise: ABM, Demand Generation, Growth Marketing
About: Hillary’s entrepreneurial, competitive, and creative spirit was cultivated early on when she sold her family’s farm-fresh eggs to the local community. At just seven years old, she beamed with a shy grin after each sale, exchanged her chicken-imprinted business cards, and envisioned the day she would be racing in the go-cart she was saving for. This experience taught her how to create business interactions that not only generated profit but also left meaningful and authentic impressions on her customers. Her small-town relationships, combined with her passion for creativity, have driven her commitment to crafting innovative and memorable marketing experiences.
Now at the heart of Silicon Valley, Hillary is dedicated to leading the next generation of marketing innovators in B2B marketing. She currently heads one of the largest teams in the industry focused on Account-Based Marketing (ABM). During her tenure at Snowflake, she has developed scalable, repeatable, and measurable processes and programs that support over 200 Sales Development Representatives (SDRs) and more than 400 sales reps, with implementations that extend globally. The unique blend of marketing technology and responsive, human problem-solving distinguishes the Snowflake ABM program, reflecting her passion for impactful marketing strategies.
Hilary Headlee
Advisory Leader, Growth Team at Insight Partners
Expertise: GTM, Growth, Sales, Customer Success, Sales Enablement
About: Hillary brings over 20 years of go-to-market (GTM) operating experience in both B2B and B2C SaaS companies, with a strong emphasis on collaboration across Product, Marketing, Sales, Finance, and IT. Her expertise has supported five successful exits, including initial public offerings (IPOs) for high-growth companies such as Zoom (ZM) and Alteryx (AYX), as well as mergers and acquisitions for Mindbody (PE), Lynda.com (now LinkedIn Learning), and Iconoculture (now Gartner).
Throughout her career, Hillary has focused on bridging the gap between product development and sales, leading GTM Operations, Enablement, and Customer Success teams to ensure customers receive the necessary support. Her global perspective spans North America, EMEA, APAC, and LATAM, and she has experience across various selling motions, from SMB to Enterprise, and in stages of growth ranging from $10 million to $4 billion in revenue.
Her successful exits have been achieved by connecting four key areas: strategies, people, insights, and programs that drive impactful revenue results across distribution channels, including Direct, Channel, and E-Commerce. She has consistently layered these efforts with key growth levers such as new products, pricing strategies, market expansion, and segmentation, while continuously optimizing inbound, outbound, product-led growth (PLG), and account-based experience (ABX) programs.
Hillary adheres to two core philosophies in her operations and advisory roles: first, to achieve revenue targets with as many representatives as possible and to forecast accurately; second, to simplify processes for customers by making it easy for sales and support teams. While the “what” may be straightforward, the “how” poses challenges—representing the ongoing GTM puzzle faced by every company.
Holly Chen
Managing Partner at ExponentialX
Expertise: Marketing Strategy, Growth Marketing, PLG, GTM
About: Holly is an experienced interim Chief Marketing Officer and growth advisor who has collaborated with prominent companies such as Slack, Google, Loom, Miro, ServiceNow, Appsflyer, Superhuman, Gucci, and Softr. She played a pivotal role in driving the Google Store’s growth from inception to impressive revenue figures and propelled Slack’s revenue from $100 million to $700 million in Annual Recurring Revenue (ARR) while navigating its journey to going public.
Operating as a full-time executive at growth-stage SaaS companies with annual revenues ranging from $20 million to $200 million, Holly takes on interim CMO roles, focusing on brand, product marketing, and growth—her primary area of expertise—typically for six to nine months at a time. In addition to her executive roles, she engages deeply with four to five Series A to pre-IPO companies at any given moment, advising them primarily on growth strategies and artificial intelligence. Her advisory work encompasses both strategic and tactical elements, including reviewing ad accounts, SEO plans, growth experiments, user flows, channel expansion, and tech stack evaluations.
Holly’s superpower lies in bridging Product-Led Growth (PLG) and Sales-Led Growth (SLG), assisting PLG companies in moving upmarket to enterprise customers and helping SLG organizations establish PLG strategies. She specializes in SaaS applications, horizontal products, and prosumer subscription models.
In addition to her advisory work, Holly teaches at various universities and online platforms, engages in angel investing, runs a Diversity, Equity, and Inclusion (DEI) coaching program, and mentors at accelerators and investment funds. Her career journey has been driven by a thirst for curiosity and a commitment to continuous learning and self-challenge. She began her professional path as a strategy and operations consultant at Deloitte, transitioned to product management at an early-stage startup in social commerce, and later focused on product marketing at Google. By chance, she evolved into a growth-focused marketer, driving hyper-growth at Google Store and Slack before taking on interim executive and advisory roles. Holly is also open to Independent Board Member opportunities.
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Indu Sudhakar
Managing Partner at What Not To Do
Expertise: Strategic Advice & Guidance, Tech, Revenue Growth, Sales Process, Go-to-market
About: Indu is passionate about helping companies achieve successful scaling. Specializing in strategic advice and guidance, she works with businesses looking to elevate their growth efforts. With over a decade of experience in the tech industry, including founding her own startup and consulting with Unicorn tech companies, Indu has honed her expertise in optimizing revenue engines. Her background as an operator and leader in the SaaS sales space provides her with a deep understanding of how to drive revenue growth, streamline sales processes, and build world-class sales organizations.
Indu uses her experience to coach go-to-market teams, helping them to optimize performance and accelerate revenue growth. She believes that traditional leadership and consulting methods can sometimes feel intimidating or inaccessible, limiting their effectiveness. Indu’s approach focuses on delivering practical, approachable guidance that empowers professionals at any level, regardless of their experience or background.
Ioanna Mantzouridou Onasi
Co-founder & CEO of Dextego
Expertise: Organizational Development, Employee Engagement, Talent Development, Soft Skills Training, Employee Enablement, GenAI applications
About: Ioanna Onasi is an Applied Generative AI Thought Leader, and an Entrepreneur. She is the Co-founder & CEO of Dextego, an award-winning AI Coaching startup improving the way sales is done. With a background in psychology, rhetoric, and strategic management, she aims to empower enterprises and individuals to improve work performance in the 4th industrial revolution leveraging GenAI.
Dextego, recognized as a Transform Awards finalist and Cool EdTech Award recipient, demonstrates GenAI’s responsible use in developing soft skills. Ioanna’s unique perspective on AI-human collaboration stems from her diverse background in IOS psychology, talent development, and fashion.
As a founding partner of AIX, she promotes responsible AI use. Her insights on AI in business, ethics, and education make her a sought-after speaker at events and universities, such as Pace University. Ioanna co-authored “Ed Metadores: Reinventing Education,” reflecting her passion for AI in learning.
Previously, she held leadership positions at Aptivio and co-founded a sustainable fashion company at 16. She now mentors startups and shares her entrepreneurial journey through her blog, Gen Z Founder.
Ioanna’s commitment to innovation and social impact has earned her several accolades, including the Young Leader Award and recognition as a Top 100 Innovator and Entrepreneur.
Irem Isik
Head of Marketing at Storyly
Expertise: Demand Generation, PR, Brand Strategy
About: Irem is a seasoned marketer with over 12 years of experience in both B2C and B2B, spanning CPG giants and the dynamic MarTech world. She began her career with brands like Wall’s, Lipton, and Nescafé, where she honed her skills in brand marketing. In 2017, she transitioned to MarTech, playing a key role in building Storyly from the ground up. Currently serving as Head of Marketing, Irem leads a team of diversified expertise, from content to growth and product marketing and champions the company’s voice. Storyly, a pioneering content experience platform, partners with global brands such as Stradivarius, Domino’s, Idealo, McDonald’s and Decathlon enhancing their customer engagement journeys. Irem’s passion for community building inspired the creation of Snacks, an interactive e-commerce content hub launched in late 2023. Recognized as one of SaaS Alliance’s Ones to Watch in 2024, she continues to innovate in content marketing, brand and customer advocacy, and audience engagement.
Beyond her professional life, Irem is a lifelong learner and proud mother to a strong-willed, free-spirited girl. She thrives on curiosity, enjoys hardcover books, 80s and 90s music, and experimenting with video content creation. Whether navigating motherhood, mastering a new skill, or taking up new challenges, Irem embraces every opportunity for growth.
Irina Novoselsky
CEO of Hootsuite
Expertise: Social Media, Marketing, Leadership, Personal Branding, Relationship Building
About: Irina Novoselsky became the CEO of Hootsuite in January 2023, bringing extensive leadership experience from her time as CEO of CareerBuilder and roles at Morgan Stanley and Apollo Global Management.
She specializes in business transformation, with a focus on growth and innovation. At Hootsuite, Novoselsky is committed to helping businesses harness the power of social media to build meaningful customer relationships and drive engagement.
Known for her dynamic leadership style, Novoselsky thrives in fast-paced environments and values inclusive cultures that prioritize both teamwork and customer-first principles. Her vision for Hootsuite emphasizes continuous innovation to keep pace with the evolving social media landscape, ensuring businesses can unlock the full potential of social platforms to grow and succeed
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Jaclyn Mullen
Head of Marketing at TheLoops
Expertise: Customer Marketing, Demand Gen, ABM, Conversion Rate Optimization, Management and Leadership, Content Marketing, Community Building, Social Media, Analytics, SEO, Sales Enablement, Linkedin Ads, Search Advertising, Email Marketing
About: Jaclyn is a dynamic marketing leader with extensive experience in B2B and B2B2C marketing, known for her creativity, resourcefulness, and data-driven approach. As Head of Marketing for TheLoops AI, she thrives in the CX space, managing everything from customer marketing and demand generation to CRO and field marketing. She collaborates closely with her CEO, Head of Sales, and other key partners to shape the company’s go-to-market strategy, always staying close to the customer and leveraging AI to run lean while enhancing storytelling and brand presence.
Previously, Jaclyn bootstrapped a social media consulting company and was selected for the Tory Burch Goldman Sachs 10,000 Businesses Program for female entrepreneurs. Her passion for empowering others led her to serve as Distinguished Faculty for General Assembly, where she taught Digital Marketing for four years.
With a strong entrepreneurial spirit and a passion for learning, Jaclyn excels in navigating the unknown and untested. Outside of work, she enjoys hiking with her rescue dog and spending time with her family.
Dr. Jacquelyn Kung
Co-Founder & CEO of Activated Insights
Expertise: Healthcare Expert, Serial Technology Entrepreneur
About: Dr. Jacquelyn Kung is the co-founder and CEO of Activated Insights, a company focused on improving workplace culture through data-driven insights. She leads efforts to enhance employee engagement and operational performance, helping organizations make informed decisions that foster growth.
Jacquelyn’s leadership emphasizes the importance of healthy workplace environments, offering tools that enable businesses to track progress and make meaningful changes. Under her guidance, Activated Insights has become a trusted partner for companies seeking to improve employee well-being and productivity. Jacquelyn’s commitment to excellence helps businesses build cultures that support long-term success and employee satisfaction.
Jamie Yates
Sales Executive
Expertise: Social Media Marketing, Content Marketing, Marketing, Sales Execution
About: Jamie is a passionate community builder and advocate for the power of networks, fully embracing the belief that “your network is your net worth.” With a focus on sales, marketing, and navigating the complexities of life, Jamie brings people together through engaging conversations and a touch of humor—often in the form of memes.
Outside of work, Jamie is a creative at heart, writing poetry, painting, and diving deep into the world of Tolkien and sci-fi films. In quieter moments, you can find Jamie enjoying the beauty of a New York harbor sunset.
Jan Young
Founder & Chief Customer Officer of JanYoungCX
Expertise: Post Sales Revenue Optimization, GTM Strategy & Alignment, CS Executive Leader Coaching, Customer Success, Customer Journey, Community Building, Retention
About: Jan is passionate about helping companies maximize customer revenue through Go-To-Market alignment. As the founder of JanYoungCX, she works with leaders to break down organizational silos, define their North Star, and create actionable roadmaps to achieve their goals.
Believing deeply in Customer Led Growth, Jan emphasizes that when customers succeed, businesses thrive. Her approach centers on the idea that customer-centric companies experience exponential growth.
Jan’s coaching services are designed to support Customer Success Leaders in elevating to executive roles, guiding them in their responsibilities as Post Sales Revenue Leaders.
Jane Menyo
Head Of Customer Marketing at Gong
Expertise: Event Management, Training, Management, B2B Marketing
About: Jane Menyo is the Head of Customer Marketing at Gong, where she leads the creation of customer-centric strategies and integrated campaigns designed to fuel growth and foster brand loyalty. With a passion for building meaningful customer experiences, Jane focuses on developing data-driven journeys that engage audiences and transform satisfied customers into loyal advocates.
Her approach emphasizes collaboration across customer success, product, and field teams to align efforts with each stage of the customer journey. Jane’s expertise lies in using insights to craft advocacy programs and campaigns that resonate with customers and deliver lasting value.
Before joining Gong in 2021, Jane held senior marketing roles at ON24 and Comprehend Systems, where she honed her ability to drive customer engagement and business growth through thoughtful marketing strategies
At Gong, Jane remains dedicated to ensuring customers are integral to the company’s success, building campaigns that reflect the brand’s core values while optimizing outcomes through data and insights.
Jane Serra
VP Growth Marketing at Daxtra Technologies
Expertise: Marketing, Product Marketing, Strategic Partnerships
About: Jane Serra is a marketing executive with over 17 years of experience leading B2B marketing teams across demand generation, brand, product, and partner marketing. She is passionate about building high performing, collaborative marketing teams from the ground up. Jane created and hosts the popular podcast Women in B2B Marketing, with the goal of getting more women on mics and stages. She’s also a toddler mom and hopes to one day speak more than 1.5 languages.
Janice B Gordon
Founder of Scale Your Sales
Expertise: Sales & Marketing, Customer Retention, Training & Development, Management Consulting
About: Janice is a Customer Growth Expert dedicated to helping CEOs, CROs, and Sales Leaders drive unstoppable growth and transform their sales operations. Her focus is on enabling organizations to hire sales professionals with confidence, nurture highly productive sales teams, and build customer-centric businesses that buyers and customers are eager to partner with.
She offers exclusive access to a sales-specific predictive and verified database, empowering revenue-generating organizations to benchmark success metrics, recruit top talent, and onboard with precision—all tailored to their best customers. Her strategies ensure better, more consistent, and profitable growth with a focus on long-term customer relationships.
With a proven track record of doubling revenue for clients, including driving a $6 million increase in under 12 months, Janice’s expertise speaks for itself. As a TEDx and international speaker, a Cranfield School of Management Executive MBA, and recognized as one of LinkedIn’s top 15 sales influencers, she brings cutting-edge insights to the table. Janice is passionate about revolutionizing revenue growth through customer excellence and sales mastery, helping businesses unlock their full potential.
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Jayshree Ullal
CEO & President of Arista Networks
Expertise: Strategy, Leadership
About: Jayshree is a seasoned Silicon Valley engineer and executive with nearly 40 years of experience in the networking industry. She has held leadership roles that have shaped the tech landscape and currently serves as a Board Member of Snowflake. Previously, she was a Board Member at Zscaler and was instrumental in the success of StoreSimple, which was acquired by Microsoft. Jayshree’s extensive expertise and strategic insight have made her a prominent figure in the tech world, driving innovation and growth across some of the industry’s most influential companies.
Jeaneen Andrews-Feldman
Chief Marketing Officer at Simpli
Expertise: SaaS, B2B Marketing
About: Jeaneen is an accomplished marketing executive with extensive experience working with Fortune 500 companies, private equity firms, and mid-market brands and agencies. Currently, she plays a key leadership role at Simpli.fi, a portfolio company of Blackstone and GTCR that is a leader in programmatic advertising and agency management software, delivering integrated omnichannel workflows to enhance media buying effectiveness and efficiency.
Recognized as a top performer, Jeaneen is known for building strong teams and leveraging data, technology, and analytics to create marketing strategies that drive customer engagement and improve the overall customer experience. She combines a results-driven approach with a blend of analytical and innovative marketing talent, successfully driving product and market development, sustainable revenue, and profit growth through targeted marketing initiatives.
Her accolades include being named one of the “Top Women Leaders in SaaS” by Software Reports, receiving the Bronze Stevie Award for B2B Marketing Campaign of the Year, and contributing to several industry recognitions such as Ad Age A-List’s “Agency to Watch” and recognition as one of the fastest-growing top 20 U.S. agencies. Jeaneen’s work has also been acknowledged by Forrester and SmartCEO Magazine, and she has won multiple NCDM, MAXI, and DMA Innovation Awards for her impactful contributions to marketing and advertising.
Jen Allen-Knuth
Founder of DemandJen
Expertise: Outbound Selling, Sales Leadership, Sales Training, Professional Development
About: Jen Allen-Knuth is the founder of DemandJen, a consultancy dedicated to modernizing sales strategies. With 18 years of experience, she specializes in shifting teams from product-focused pitches to customer-first approaches, emphasizing authenticity and building trust. Previously, Jen served as Chief Evangelist at Challenger, where she advanced the “Challenger Sale” methodology and created educational content that drove engagement and business growth.
Through DemandJen, Jen helps businesses empower their sales teams with practical, buyer-focused strategies to navigate today’s competitive landscape. Known for her engaging workshops and speaking engagements, she equips sales professionals with the tools to reduce buyer friction and create meaningful client relationships. Her mission is to ensure companies remain relevant by addressing customer needs with thoughtful communication and data-driven insights.
Jen Igartua
CEO of Go Nimbly
Expertise: RevOps, Customer Journey, Sales, Revenue, Growth
About: Jen is the CEO of Go Nimbly, where she leads high-growth companies in creating a frictionless, human-centered buying experience through Revenue Operations (RevOps). With a focus on removing friction from the customer journey, Jen helps organizations streamline their operations to drive efficiency and growth.
Outside of her role at Go Nimbly, Jen channels her creativity into game development with Pillbox Games, crafting unique experiences with her team. She’s also an avid crafter and a passionate improv enthusiast, a hobby that has inspired the “Yes, and” philosophy at Go Nimbly, fostering innovation and collaboration across her team.
Jen Rapp
CMO at Superside
Expertise: B2B Marketing, Communications
About: Jen is an accomplished marketing executive with over 20 years of experience leading global branding and storytelling for some of the world’s most influential companies. Currently, she serves as the CMO of Superside, a high-growth SaaS company specializing in creative-as-a-service. Having previously hired Superside for her team at Klaviyo, she is excited to market its services to major enterprise technology clients, including Google, Meta, Amazon, and Reddit.
Before joining Superside, Jen was the VP of Brand & Communications at Klaviyo, where she built a team of over 50 and played a pivotal role in preparing the brand for its IPO. She also oversaw the marketing and PR efforts during this milestone. Prior to Klaviyo, Jen served as VP of Marketing at DoorDash, leading the successful rebranding and driving the company’s growth from a $650 million startup to a $6 billion unicorn before its IPO.
Her career also includes key roles in the outdoor and apparel industries. At Arc’teryx, she led global storytelling during a period of rapid growth, while at TOMS, she managed PR and communications, launching new product categories and overseeing a partnership with TARGET. Jen spent nearly a decade at Patagonia, where she transformed the company’s PR strategy and significantly elevated its global brand presence.
Outside of her professional achievements, Jen is an avid rock climber, skydiver, mountaineer, paraglider, skier, and Cessna pilot, and she is a proud mom.
Jennifer Bisceglie
Founder and Executive Vice Chair at Interos Inc
Expertise: Supply Chain Risk, Logistics, Risk Management
About: Jennifer Bisceglie is the Founder and Executive Vice Chair of Interos Inc., an AI-driven company specializing in supply chain resilience. With over 25 years of experience in global supply chain management, she has been instrumental in developing technologies that provide real-time visibility into supplier networks, benefiting clients such as the U.S. Department of Defense, NASA, and numerous Fortune 500 companies. Under her leadership, Interos has become a key player in operational resilience, offering tools to detect and respond to potential crises proactively. Jennifer is a recognized expert in the field, frequently contributing to major media outlets like Bloomberg, the Financial Times, and the Washington Post. She has also shared her expertise with various congressional committees and conferences, including the Congressional Cybersecurity Caucus and the Homeland Security Governmental Affairs Committee. Beyond her professional achievements, Jennifer is a dedicated advocate for female entrepreneurs. She served as chairperson for Women Impacting Public Policy (WIPP) from 2010 to 2016 and was selected as the U.S. delegate to the Women’s 20, an engagement group to the G20 focused on addressing gender inequality.
Jennifer Griffin Smith
Chief Market Officer at Acquia
Expertise: B2B Marketing
About: Jennifer is a forward-thinking CMO at a technology company, where she witnesses the transformative power of innovation firsthand. With a keen understanding of the buyer’s landscape in both B2C and B2B sectors, she believes that organizations must continually evaluate their unique value propositions to attract customers. Jennifer emphasizes the importance of leveraging technology not just for its own sake but for the meaningful benefits it can provide to employees, partners, and customers alike.
She advocates for a marketing approach that goes beyond catchy slogans to focus on demonstrating how technology can positively influence people, processes, and corporate culture. Passionate about exploring the possibilities that technology offers, Jennifer is dedicated to fostering communities of like-minded individuals who can share insights, inspire one another, and learn collaboratively.
If you share her passion for driving change through technology and building meaningful connections, Jennifer welcomes the opportunity to connect and exchange ideas.
Jennifer Smith
CEO at Scribe
Expertise: Strategic Planning, Business Development, Market Entry, Strategic Consulting, Data Analysis
About: Jennifer is the CEO and co-founder of Scribe, a company dedicated to unleashing know-how across teams, organizations, and communities. With a strong commitment to helping individuals do and share their best work, she recognizes the challenge of knowledge being trapped in the minds of a select few. Drawing from her experience as a consultant and venture capitalist, Jennifer observed countless organizations struggle to address this issue.
To tackle this problem, she co-founded Scribe, a platform designed to empower users to easily capture their valuable expertise and share it quickly and efficiently. Jennifer thrives on the moment when users experience the surprise and delight of seeing their first Scribe—a guide that automatically generates comprehensive instructions and screenshots. Her passion for knowledge-sharing drives her mission to make valuable insights accessible to all.
Jennifer Tejada
Chairperson & CEO of PagerDuty
Expertise: Business Strategy, Product Management, Leadership
About: Jennifer Tejada serves as the Chairperson and CEO of PagerDuty, a leading provider of real-time operations management solutions. Jennifer focuses on driving digital transformation and operational efficiency, helping businesses stay responsive to critical events. Her leadership emphasizes the importance of customer success, ensuring that PagerDuty’s solutions align with evolving client needs.
Under her guidance, PagerDuty has grown into a leader in incident response, empowering organizations to stay agile and resilient in today’s fast-paced environment. Jennifer’s approach to leadership combines strategic innovation with a commitment to customer outcomes, positioning PagerDuty as an essential tool for modern enterprises.
Jenny Anderson-Frasier
Consultant – SME & SaaS Sales Instructor of Generation
Expertise: Tech Sales, SaaS Sales, Leadership, DEI
About: Jenny is a remarkable tech sales success story with deep roots in Appalachia, breaking the mold as the first woman in her family to pursue a path outside of traditional roles. With a background marked by generational poverty and a personal journey from homelessness to a six-figure salary, she proudly declares, “B2B sales changed my life.”
As a fierce advocate for diversity in tech and sales, Jenny champions the importance of hiring individuals based on their potential to excel, rather than their past titles. She believes in the power of helping others and lives by her mantra: “Do the most good. Make the most impact.” Through her work, Jenny is dedicated to inspiring people to believe in themselves and achieve their fullest potential.
Jessica Baum
SVP Marketing and Interim Head of Marketing at BERA
Expertise: Brand, GTM Strategy, Pricing, Packaging, Positioning and Promotion, Market and Competitive Research, Brand and Performance Marketing, and Enablement
About: Jessica is a seasoned B2B marketing leader with over 16 years of experience, characterized by a commitment to continuous learning and a balanced approach to both successes and setbacks. She views marketing as a comprehensive strategy that shapes every aspect of the buyer’s and customer’s experience, encompassing product functionality, pricing, packaging, promotion, and the people representing the brand.
Jessica specializes in developing unique go-to-market (GTM) strategies that set her products apart from the competition, driving business growth. She plays a pivotal role at the intersection of GTM teams, ensuring alignment and readiness for success. Her responsibilities include guiding product development based on customer needs, advising marketing on effective pricing and promotional strategies, empowering sales teams, preparing customer success teams for onboarding and fulfillment, and promoting regular product usage for customer retention and expansion.
Her experience spans hands-on roles in startup environments as well as navigating the complexities of global enterprises, with a consistent record of exceeding business objectives. Passionate about product storytelling and driving product adoption, Jessica possesses a deep understanding of SaaS growth dynamics, enabling her to thrive in fast-paced and challenging environments while constantly pushing the limits of marketing excellence.
Jessica Molitor Larson
Vice President of Sales – Key Accounts at Onit
Expertise: Sales, Leadership, Management, Communication
About: Jessica is the Vice President of Sales at Onit, where she leads high-performing SaaS sales teams focused on the SMB and mid-market segments. With over 17 years of experience in sales and leadership, she has a proven track record of delivering results, exceeding quotas, and developing emerging sales professionals.
Passionate about providing value-based solutions, Jessica is dedicated to helping clients address their business challenges in an uncertain market. She is also a member of Chief, a private network that empowers and supports women executives in their leadership journeys. Jessica believes in building strong relationships, fostering a culture of excellence, and paving the way for others to succeed.
Jessica Rowe
Marketing Operations Manager at Crossbeam
Expertise: Marketing Ops, Tech Consolidation, Project Management
About: Jess is passionate about cultivating potential in women and providing the resources they need to thrive both in and out of the workplace. She believes that all women are meant to fulfill their calling to greatness, and this mission drives her work with Living Simply Practical.
Throughout her career, Jess has achieved several notable accomplishments. She transformed Blue Flamingo’s project management system from spreadsheets to a robust, automated operation in Asana, resulting in a high-volume B2B2C marketing agency that operates at 150% more capacity and efficiency. At Verified First, a SaaS company valued at over $30 million, she achieved an average of 4-6% month-over-month partner SQL growth through a combination of Salesforce and Pardot reporting, direct feedback from partners, and continuous process improvement. This effort led to 577 SQLs and an additional $4.5 million added to the sales pipeline in Q3 2021.
Additionally, Jess built and executed Verified First’s first-ever ABM program by collaborating with PRMs, PMMs, Sales Leaders, and Customer Success Leaders to identify target accounts and develop actionable go-to-market strategies. This initiative provided value-driven experiences to key prospects, contributing an average of $55,000 to the sales pipeline from each event. She also reimagined Verified First’s partner engagement strategy by creating a comprehensive 23-step co-marketing playbook and automated drip email campaigns, leading to a 30%+ increase in partner engagement.
In her role with Videomaker, Jess planned and executed five successful in-person networking events in major cities such as San Francisco, Chicago, and NYC with industry-leading partners like Sony, Panasonic, LaCie, and Sennheiser, resulting in over 100 attendees in cities where Videomaker had minimal prior presence. She established baseline reporting for Videomaker’s subscription model and iterated on A/B testing to improve subscriber retention, reduce churn, and increase new memberships by an average of 2-5% month-over-month.
Jessie Lizak
Founder & CEO of Reveting
Expertise: Professional Branding, Personal Branding, Social Media, B2B Marketing, Marketing
About: Jessie Lizak is the CEO of Reveting, where she specializes in helping B2B professionals build authentic personal brands across key social platforms, including LinkedIn™, TikTok, YouTube, and Instagram. With a particular focus on livestreaming, Jessie believes that nothing fosters trust faster than going live. Whether working with executives, marketers, or solopreneurs, she is dedicated to helping her clients create brands that attract loyal customers who trust them from day one.
Jessie Shipman
CEO of Fluincy
Expertise: Partnerships, Community
About: Jessie is a natural teacher, viewing education as an essential part of her identity. As a high school history teacher, she emphasized connecting past events to present-day issues, encouraging students to see the lasting impact of their decisions.
Transitioning into systems administration, Jessie continued teaching by guiding educators on how the right tools and motivation can foster innovation. In the MDM space, she mentored systems administrators, showing them how their work empowers users to excel.
At Apple, Jessie spent three years helping K12 administrators leverage Apple devices to enhance creativity in the classroom. She then moved into Strategic Partner Enablement, where she discovered her passion for teaching partners. Jessie developed a knack for identifying key relationships, asking insightful questions, and building strategic, collaborative partnerships.
Looking forward, Jessie aims to create programs and lead teams focused on partner enablement. She aspires to cultivate diverse teams and empower future tech leaders through effective strategies and collaboration.
Jill (Brown) Huckeby
Sales Leader, Named Accounts at Benchling
Expertise: B2B, Digital Transformation, Ediscovery, Cybersecurity
About: Jill is an experienced Vice President of Sales with a proven track record in the software industry, specializing in B2B sales, digital transformation, eDiscovery, cybersecurity, and investigations. She possesses strong skills in sales leadership, MEDDIC methodologies, growth and change management, and business development.
Jill Rowley
Strategy & Evangelism at nearbound.com
Expertise: SaaS, Sales, Marketing, Partnerships, Revenue, SaaS Advisor
About: Jill brings over 23 years of experience in the SaaS industry, having been an early employee at Salesforce (within the first 100 hires) and at Eloqua (#13). She served as a HubSpot Advisor from 2014 to 2016 and joined Marketo in 2018. With a passion for startups, particularly category creators, she is currently focused on building Nearbound.
Jill’s career has been marked by significant achievements in sales and marketing. She spent six years in management consulting and 52 quarters in software sales at Salesforce and Eloqua. Additionally, she has six years of experience as a professional speaker and reported directly to the CEO of Marketo during its acquisition by Adobe for $4.75 billion. As a Limited Partner and GTM Advisor at Stage 2 Capital, she actively invests in and advises startups.
Since 2012, Jill has maintained a personal portfolio of investments in sales and marketing technology startups and began advising companies the same year. She joined her first Board of Directors in 2016, with four of her advised companies achieving successful exits—HubSpot, Accompany, DataRPM, and PartnerHacker.
Her work keeps her focused on the evolving B2B buying environment, ensuring revenue teams adapt their culture, skills, processes, data, and tools to meet the changing landscape.
Judie Endemann
Vice President of Operations at Docupace
Expertise: Business Management
About: Judie is a strategic business manager with over 20 years of experience in advanced technology. She has worked with a diverse range of companies, from early-stage startups to publicly traded international firms with valuations of up to $400 million. Throughout her career, Judie has partnered with executive teams across various growth cycles and M&A transactions, providing valuable insights and guidance to drive success.
Julia Hartz
Co-Founder, CEO, & Executive Chair of Eventbrite
Expertise: Events, Experiences, Leadership, Software
About: Julia is the CEO and Co-Founder of Eventbrite, where she passionately drives the mission to bring the world together through live experiences. Her leadership is grounded in the belief that connection is at the heart of everything the company does, from its vibrant culture to its innovative experience platform. Under her guidance, Eventbrite enables over a million event creators worldwide to turn their passions into successful small businesses. Julia views her role as a continuous journey and considers it a true honor to lead the company she helped establish alongside Kevin Hartz and Renaud Visage.
Julianna Lamb
Co-Founder & CTO of Stytch
Expertise: Strategy, Leadership, Technology
About: Julianna has a strong background in product development, having previously worked at VGS and held engineering roles at Plaid and Strava. She holds a degree in Computer Science from Stanford University and is also an Ironman triathlete, showcasing her dedication and perseverance both in her professional and athletic pursuits.
Julie Mann
Vice President of Sales at Tapcheck
Expertise: Sales Management, Social Media Marketing
About: Julie is a highly motivated and ambitious sales leader with a proven track record of exceeding performance goals. Known for her strategic and creative abilities, she has successfully built and led teams through ever-changing sales environments. Julie excels in developing and enhancing processes, creating and evolving training programs, and fostering top-performing sales teams.
Julija Noskova
VP, Marketing and GTM Advisor
Expertise: Integrated Marketing, Revenue Marketing, Account-Based Marketing, Customer Marketing, Partner Marketing, Leadership
About: Julija Noskova is a seasoned marketing executive with deep experience driving transformation and growth for global scaleups and enterprises like Pigment, Medallia, Softchoice, and FIS. She focuses on revenue team alignment, building integrated go-to-market strategies, creating demand, scaling revenue, and developing high-performance teams. Her customer-centric approach and ability to connect the dots help her bring fresh perspective and deliver significant bottom-line results.
Throughout her career, Julija has established herself as a change agent who thrives in ambiguity, challenges the status quo, and creates strong visions that lead to significant improvements in sales, partner, and marketing ROI. She’s been an early adopter and evangelist of market movements like Account-based marketing, Revenue Architecture, Ecosystem-led growth.
Her leadership is grounded on empathy, diversity, empowerment, collaboration, and mutual learning. Julija challenges herself and her team to remain curious, open to new ideas, and committed to continuous improvement.
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Kacie Jenkins
SVP Marketing at Sendoso
Expertise: Account Marketing, Customer Marketing, Pipeline Generation, Content Marketing
About: Kacie has been scaling high-growth startups since 2008 and has learned valuable lessons from her journey, including overcoming numerous mistakes along the way.
Her passions include the evolution of marketing and the evolving role of the Chief Marketing Officer (CMO). She is dedicated to customer-driven, full lifecycle marketing and admires teams that execute it exceptionally well. Kacie is particularly interested in using fit and intent signals, along with AI, to thoughtfully automate personalized conversion points throughout the customer journey. She has a strong distaste for transactional, impersonal marketing interactions and advocates for setting higher standards in the industry.
Currently, Kacie serves as the Senior Vice President of Marketing at Sendoso. Before joining Sendoso, she played a pivotal role in helping Fastly grow from a 25-person startup to a $200 million annual recurring revenue (ARR) company, culminating in a successful IPO. Kacie has also led marketing efforts at Sourcegraph, a developer tools company, where she achieved a remarkable fourfold year-over-year revenue growth, and at Ace Hotel Group, a globally recognized hospitality brand. Additionally, she contributed to building Roku into the leading streaming company in North America.
Kacie specializes in go-to-market strategy, target market and ideal customer profile (ICP) definition, team building, branding, positioning, pipeline development, digital marketing, product-led growth (PLG), customer retention and expansion, and navigating the exciting challenges that come with scaling up businesses.
Kandace Banks
Sales Enablement at Re:Work Training
Expertise: Sales, Sales Enablement, Sales Development, Startups
About: Kandace is a dedicated mother of two, with a teenager and a toddler, and brings a wealth of experience from her previous career as a medical billing guru. A self-proclaimed contest junkie, she possesses a creative soul complemented by her strong developer skills. Outside of her professional life, Kandace enjoys being a home chef, recreating delicious dishes inspired by her travels around the world, and is passionate about volunteer work.
Kandace is committed to empowering mothers as they transition their skills into sales. She has developed a straightforward onboarding guide for Business Development Representatives (BDRs), which includes essential coaching tips for newcomers in the field. Her guide has helped new sales reps stay organized, enhance the quality of their prospect engagements, and maintain authenticity in their pitches. Having navigated a non-traditional career path herself, Kandace believes that if someone can manage a household and survive the challenges of toddlerhood, they can excel in tech sales.
Her superpowers include enablement, development, individualization, and adaptability. As a passionate advocate for SaaS, Kandace has a unique ability to recognize and nurture the potential in others. Her innovative ideas are complemented by a deep sense of individualization, allowing her to craft tailored solutions that meet the specific needs of each person with empathy and understanding. Rooted in her core beliefs, she approaches challenges with adaptability, ready to evolve and pivot as necessary.
Whether discussing sales strategies or navigating the ups and downs of motherhood, Kandace is open to sharing experiences and insights over a cup of tea. She embraces the opportunity to connect and engage with others in meaningful conversations.
Kara Brown
Founder & CRO of LeadCoverage
Expertise: CRM Automation, Inbound/Outbound, Sales Enablement, SEO, Social Conversion, Measurement
About: Kara Brown was one of the first employees at Echo Global Logistics, which grew quickly in three years and her name is on the company’s 2009 IPO press release [NYSE: ECHO].
In 2017 after a successful corporate career including SEKO Logistics, OHL (now Geodis), and Rubicon Global, she partnered with Will Haraway, another industry veteran, to start LeadCoverage. Brown is also an active force in empowering women leaders. She is on the board of the Entrepreneurs Organization Atlanta chapter, LaunchPad2x, and co-founded CloseHer, a community for women in sales.
Karen Mangia
President & Chief Strategy Officer at The Engineered Innovation Group
Expertise: Customer Experience, Sales, Marketing, Strategic Partnerships
About: Karen is a catalyst, creator, connector, and coach dedicated to helping executives, entrepreneurs, and enterprises worldwide tackle complex strategic business challenges while positioning themselves for future growth. With extensive executive experience in both public and private companies, she possesses a profound understanding of the customer experience gained from leading sales and global Voice of the Customer initiatives for Fortune 50 companies, alongside over 20 years of consulting across various industries and segments.
In her role as President and Chief Strategy Officer of The Engineered Innovation Group, a high-growth B2B SaaS startup, Karen has played a pivotal role in driving double-digit year-over-year revenue growth, raising seed round funding, refreshing the company’s marketing strategy and assets, and launching and leading the billable Engineered Innovation practice.
Previously, as Vice President of Customer and Market Insights at Salesforce (NYSE: CRM), she regularly collaborated with senior leadership at Fortune 1000 companies and privately funded high-growth businesses to accelerate transformation and increase market share. Karen engaged with key customer accounts to develop innovative strategies that addressed their core business challenges, translating feedback into actionable insights that boosted customer retention, growth, and satisfaction.
Her passion for customer success originated as an account manager at AT&T, where her focus on aligning with customers’ goals led to remarkable achievements. Karen consistently surpassed production and revenue targets by double and triple digits, including a staggering 522% growth and up to 51% year-over-year revenue increases.
At Cisco, she led a diverse sales team of technical and channel professionals, achieving a multi-million-dollar impact. Karen established Cisco’s first Partner Experience Team, a cross-functional global initiative designed to simplify and enhance profitability for partners working with the company. She then led a global Insight Innovation team, overseeing Customer Satisfaction & Experience, Diversity Business Practices, and Global Offset & Countertrade.
Karen Talavera
Founder & Principal at Synchronicity Marketing
Expertise: Email Marketing, Digital Strategist, Response Optimization, Digital Marketing
About: Karen is the award-winning founder of Synchronicity Marketing, a data-driven digital marketing consultancy focused on e-commerce, response optimization, and all aspects of email marketing. She is a creative and collaborative leader, mentor, and motivator, recognized for her results-oriented approach and accomplishments as a strategist and seasoned direct-response marketing expert for her clients.
As the current Co-Chair of the ANA Email Excellence Center (EEC), Karen is a globally recognized expert and thought leader in email and digital marketing strategy. She has contributed to significant e-commerce performance improvements for numerous brands across various sectors, including direct-to-consumer (DTC), financial services, travel, healthcare, retail, and technology. Her impressive client roster includes industry giants such as Google, Disney, Kendo Brands, City National Bank, AAA, Fidelity, and Amway.
With extensive experience as an internationally known speaker, strategist, and consultant, Karen also has 25 years of experience as a professional educator. She has designed and taught digital marketing certification programs to thousands of professionals through esteemed organizations such as the Association of National Advertisers (ANA/DMA), MarketingProfs, Digital Marketing Institute, and the American Marketing Association, in addition to private engagements.
Synchronicity Marketing specializes in data-driven digital marketing strategies, focusing on email, content, and e-commerce solutions for both B2C and B2B brands aiming to acquire new customers, enhance online visibility, improve customer retention, and achieve digital transformation.
Karrie Sanderson
Marketing Strategy / Chief of Staff at LiveRamp
Expertise: Strategy, Marketing Strategy, Cross-functional Team Leadership, Brand Management, Growth Marketing
About: Karrie is a C-suite marketing leader with a proven track record of driving growth in startups, scale-ups, and established brands. She possesses expertise in full-funnel demand creation, marketing research and strategy, integrated funnel marketing, brand development and execution, communications, and creative studio leadership. Karrie is adept at leading high-performing teams and fostering cross-functional partnerships.
She has extensive experience across various industries, including SaaS, healthcare, pharmaceuticals, consumer products, retail brands, beverages, and manufacturing.
Karthiga Ratnam
Director of GTM at GTM Partners
Expertise: Leadership, GTM Strategy, Event Strategy, Research,
About: Karthi is a marketing-driven business consultant with a proven ability to transform customer engagement and experience into measurable revenue growth. She has extensive expertise in leveraging cutting-edge and emerging technologies across diverse industries, including software, financial services, mobile telephony, F&B, customer care, co-working, and eLearning.
Karthi has a successful track record of collaborating with key stakeholders such as board members, CXOs, and business leaders in startups, SMEs, MNCs, and large corporations. She consistently achieves multi-million-dollar sales targets, rapidly grows sales pipelines, and develops recurring revenue streams across multiple channels. As a CMO, Karthi optimizes marketing spend by driving immediate revenue growth, delivering quantitative and qualitative ROI. A results-oriented strategist, she is passionate about execution and believes in the importance of speed in establishing market dominance.
Kary Jablonski
CEO of Trucker Tools
Expertise: Economics, Data Analysis, Strategic Planning, Leadership, Career Planning
About: Kary is the CEO of Trucker Tools, the leading load tracking, carrier sourcing, and digital booking platform for brokers and carriers. Since launching the mobile app in 2009, the company has remained committed to streamlining and simplifying the lives of carriers and brokers. Kary’s mission is to help these professionals scale their businesses by digitizing interactions and automating workflows.
She is passionate about building exceptional teams that create great products for customers. Supporting her team members in their personal and professional growth is her primary motivation.
Outside of work, Kary is a runner, a college basketball enthusiast, and a budding golfer who enjoys helping others advance their careers.
Kate Bradley Chernis
Co-Founder and CEO of LatelyAI
Expertise: Brand Marketing, Content Marketing, Content Strategy, Event Marketing, Growth Marketing, Lead Generation, Marketing Consulting, Marketing Strategy, Product Marketing
About: Kate Bradley Chernis is the Cofounder and CEO of Lately, a social media behavior training platform that delivers superior social media performance for businesses of all shapes and sizes. By applying our patent-pending Neuroscience-Driven AI™ to your company’s content, we learn how best to optimize your audience engagement and make content creation not just simplified but supercharged, optimizing every post for maximum reach and resonance. Lately ensures complete data privacy, with users owning their results, free from the biases of public datasets.
Before founding Lately, Kate had a career as a rock ‘n’ roll DJ in radio, serving 20 million listeners as Music Director and on-air host at Sirius/XM. With 30 years of national broadcast communications, brand-building, sales, and marketing expertise, she has won awards as a radio producer, engineer and voice talent. Kate’s deep understanding of the neuroscience of music, gained from her radio career, underpins the sophisticated AI that powers Lately and helps users cut through the noise of mediocre AI-generated content.
Kate’s previous venture, a marketing agency, delivered a 130% ROI for Walmart year-over-year for three years. She’s also a renowned speaker, featured on numerous sales, marketing and entrepreneurial podcasts, and has led presentations for prestigious organizations including Walmart, Ericsson, SAP and Harvard University, among many others. Through Lately, Kate democratizes social media marketing, making powerful AI tools accessible to everyone from C-Suite executives to small business owners.
Kate Erwin
Founder at Ghost MegaPhone
Expertise: Content Marketing, Copywriting, Social Media, Branding, Ghostwriting
About: Kate is a passionate content creator who began her career as a copywriter at a content farm. Nearly a dozen years later, she continues to excel in copywriting, focusing on crafting content that connects people and ideas. Throughout her career, Kate has collaborated with numerous sales tech companies, both in full-time roles and as a freelancer.
If your B2B SaaS brand is in need of compelling content, Kate is eager to collaborate and help bring your vision to life.
Katherine Barnes
Account Executive at Warmly
Expertise: Revenue, Relationships, Marketing, Tech
About: Katherine is an experienced Account Executive fueled by a strong passion for sales, marketing, technology, and e-commerce. She specializes in building robust relationships, generating new business opportunities, and driving revenue growth.
Katherine Kostereva
Chief Executive Officer at Creatio
Expertise: CRM, Business Processes
About: Katherine is passionate about empowering businesses to automate their ideas in minutes. She is part of Creatio, which provides this freedom through its no-code platform designed for industry workflows and CRM. Every day, millions of workflows are launched on the Creatio platform in over 100 countries by thousands of clients.
Katherine is fanatically devoted to the Creatio community, which includes employees, customers, and partners. At the heart of Creatio’s DNA is a genuine care for its community.
Headquartered in Boston, MA, Creatio boasts 800 employees across six offices and a local presence in 14 countries. The company has established long-lasting relationships with thousands of customers and partners, including 700 global systems integrators and local integrators representing Creatio worldwide.
Kathleen Booth
SVP of Marketing & Growth at Pavilion
Expertise: Marketing, Entrepeneurship, Growth, Revenue
About: Kathleen Booth joined Pavilion as a member in 2019, and later went on to become a founding co-chair of the Washington DC chapter, a Pavilion Ambassador, and today, SVP of Marketing and Growth. In that capacity, she leads marketing and growth for the 10,000+ member global community of go-to-market executives.
Prior to joining Pavilion, Kathleen was founder and CEO of Quintain Marketing, a digital marketing agency.
After selling her company and before joining Pavilion, she held marketing leadership roles at VC-backed B2B technology companies including Attila Security, clean.io, and Tradeswell and continues to serve as an advisor and fractional CMO to early stage B2B SaaS and Web3 startups. She has been recognized as one of the 50 Top B2B Marketers to Watch by TopRank, and one of 6 Global Marketing Advisors Who Are Rising Stars by USA Today.
Kathryn Van Nuys
Head of Startup Business Development at AWS
Expertise: Venture Capital, Asset Management
About: Kathryn Van Nuys leads startup business development at AWS, focusing on helping early-stage companies leverage cloud technology to scale their operations. She collaborates with entrepreneurs to identify opportunities for innovation, ensuring startups maximize the value of AWS’s extensive ecosystem. Kathryn’s work centers around building strong relationships within the startup community, offering personalized guidance to founders as they navigate growth challenges.
Kathryn is passionate about fostering innovation, working closely with startups across industries to align AWS’s services with their business objectives. Her strategic approach ensures that companies not only access the right cloud solutions but also benefit from mentorship, resources, and partnerships that accelerate their growth. Through her efforts, Kathryn helps startups remain competitive and agile in evolving markets.
Katie Penner
Head of Sender Relations at Sendoso
Expertise: Partnerships, Sales Development, Marketing Strategy, Community-Led Growth, Revenue
About: Katie Penner is the Head of Sender Relations at Sendoso, where she has distinguished herself through her innovative approach to social content, direct marketing programs, and her role as chief evangelist. Her journey at Sendoso, spanning over three years, shows a rapid ascent from roles in sales development and strategy to leading sender relations.
Katie’s passion for empowering businesses to leverage direct mail for impactful engagement has been a cornerstone of her success.
Katrine Reddin
Head of Sales at Commsor
Expertise: Go-to-Network, Community-Led Growth, Sales, Marketing, Referrals, Network-Building
About: Katrine is a strong believer that “Your network is your net worth”, especially in the sales field. She specializes in helping individuals and teams leverage the networks that surround their business to generate quality pipeline and sustainable revenue growth.
In addition to her sales and Go-to-Market (or Go-To-Network) work, Katrine is dedicated to amplifying the voices of women in business. She focuses on creating speaking engagements, leadership opportunities, and other avenues for women on teams to shine and advance their careers. She currently co-hosts the podcast “The Infinite Revenue Playlist”, a sales podcast dedicated to elevating the voices of women in revenue.
Kayla Green
Community Manager at Gartner Peer Community
Expertise: Community Development & Community Growth
About: Kayla serves as a Community Manager at Gartner Peer Community, a platform that seeks to redefine alternative social media and peer networking spaces. She leads the Sales and Finance communities, concentrating on their development and growth while acting as a liaison for community members.
Her mission is to cultivate inclusive communities where everyone feels understood and valued. Kayla is enthusiastic about connecting with fellow community builders, evangelists, and social media marketing experts.
Kayla Lazenby
Director of Sales at PQlife
Expertise: Sales Development
About: Kayla is a devoted wife and mother of two, with her family serving as her purpose and the driving force behind her hard work. With a background as a former teacher, she brings empathy and determination to every step of her career journey. As a top-performing sales representative, she embraces the challenges that come with the role, finding joy in witnessing the fruits of her discipline and effort. A fan of Disney, Kayla harbors a dream of one day being involved in Broadway.
LinkedIn has become a special platform for Kayla, enabling her to forge meaningful connections and learn from inspiring individuals worldwide. She attributes her growth and enriched experiences over the years to the valuable insights gained through this network.
Eager to continue her development as a young professional, Kayla looks forward to sharing insights about her family, current successes, future goals, and supporting others along the way. She invites others to join her on this journey as they navigate their paths together.
Kaylee Edmondson
Founder of DemandLoops
Expertise: Demand Generation, Marketing Operations, Marketing, Marketing Strategy, Advertising
About: Kaylee is the founder of DemandLoops, a marketing solopreneur dedicated to making demand loops a reality for B2B SaaS companies. After years of building and leading demand generation functions in-house for various brands, she has chosen to go solo to share her insights and expertise. Kaylee focuses her days on three main areas: taking on fractional marketing leadership roles in B2B startups to help them build and scale, advising early and growth-stage founders and marketers on demand generation strategy, and writing, creating, and discussing her experiences related to these efforts.
She has operated and advised numerous companies, including Kindful, Campaign Monitor, Chili Piper, brightwheel, Refine Labs, Vanta, Traackr, Mux, and many more. Currently, she is working on launching her newsletter, DemandLoops.substack.com, where she shares her learnings. Kaylee is passionate about helping others advance their careers in demand generation while continually pushing the boundaries of what this function can become.
Kim Crawford Goodman
Chief Executive Officer at Smarsh
Expertise: Payments/Financial Services, Technology and Travel/Hospitality
About: Kim is a global business leader with over 25 years of experience driving growth, leading innovation, and delivering breakthrough performance across multiple industries, including Payments and Financial Services, Technology, and Travel and Hospitality. She possesses extensive expertise in managing global, complex businesses that require strategic customer relationships, a deep understanding of critical business drivers, and effective engagement of a large, distributed workforce exceeding 10,000 employees.
With significant P&L responsibility, Kim has successfully led businesses with revenues ranging from $150 million to $5 billion. She is recognized for building extraordinary global teams that foster a winning culture. Additionally, she has substantial experience serving on multiple boards of directors for both public and private companies, with revenues ranging from $100 million to over $25 billion.
Kristen Koenig
RVP/GM, Video GTM (Meetings, Webinars, Events) at RingCentral
Expertise: Revenue, Growth, Partnerships, GTM Strategy, Enterprise SaaS, Event, Marketing & Travel Technology
About: Kristen Koenig is RingCentral’s RVP of Video; she leads the cross-functional business unit for RingCentral Events, leading and scaling the solution globally. As an accomplished enterprise business development professional, Kristen brings extensive experience in startup SaaS sales leadership and as an individual performer through best-in-class solutions, strategic thinking, consulting, and operational process & product improvement.
Prior to joining RNG via acquisition, Kristen served as Hopin’s Head of Partnerships, then previously Director of Global Digital Channel Sales & Partnerships at Freeman leading a team of Sales Managers, BDRs/SDRs, TSCs generating $20M+ ARR and partnership sales strategy, success & marketing. Before that she was the Director of Sales at World Travel, Inc. leading the meeting services sales & reselling our SaaS partners’ software, and in a multitude of enterprise sales roles from new business to global account management at Cvent. She quickly became Cvent’s Top Performer each year (managing $10M TCV), and was awarded Employee of the Year in February 2015. In 2016, Kristen was chosen as one of the Top 25 Influential Women in the meetings & events industry featured in Smart Meetings Magazine, Rising Star category. She also was selected as one of the 2017 Top 15 “Go Getter” Young Professionals in the travel & events industry by Meetings & Conventions Magazine. Most recently, she built Freeman’s partnership program to over 130+ technology partners in less than 3 years through integration & referrals, in addition to being the top sales leader 2020-2021. This led to her hosting Freeman’s first-of-its-kind in-person partner event of 100 tech partners, with an SFDC AppStore executive being the keynote speaker.
In addition to being a member of CEMA and Tampa Bay’s Embarc Collective entrepreneur community as a coach, Kristen has been highly active in the industry & non-profits— previously she served on the IAEE DFW Board, GBTA Meetings Committee, Ladders Leadership, Blue Ribbon Committee, PCMA and also in WINIT. She received her BA degree in Communication Sciences, concentration in Public Relations, from the University of Connecticut and continues to volunteer in her Alumni mentorship program to help students with resume editing, mock interviews, & job connections. She is also Lean Six Sigma Yellow Belt Certified and Cvent Masters Certified. In her free time she spends it with her dog, family, friends, and has a passion for fitness, wellness, travel and experiences.
Kristi Faltorusso
Chief Customer Officer at ClientSuccess
Expertise: Customer Success, Revenue, Advocacy
About: Kristi Faltorusso is a distinguished Customer Success Executive, recognized for her exceptional expertise in building, scaling and transforming Customer Success organizations within high-growth B2B SaaS companies. With a career spanning over 12 years, Kristi has been instrumental in guiding numerous companies through the strategic redefinition of Customer Success, resulting in heightened retention rates, sustained revenue growth, and amplified customer advocacy.
Having held pivotal roles in renowned organizations such as BrightEdge, Sisense, BetterCloud, and IntelliShift, Kristi has consistently demonstrated her leadership prowess in steering Customer Success and Experience teams. Presently, as the Chief Customer Officer at ClientSuccess, a leading provider of Customer Success Management solutions, Kristi spearheads Customer Success, Technical Support, and Consulting initiatives. In her current capacity, she continues to drive transformative outcomes, aligning her passion for customer-centric strategies with a commitment to delivering unparalleled value.
Kristie Invie
Senior Vice President, Client Solutions at Amplifire
Expertise: Innovation, Data Mining, Data Analytics, Project Management and Quality Improvement
About: Kristie is a healthcare executive with over 20 years of experience across provider and technology sectors, driven by a passion for improving patient care outcomes and operational efficiency. She focuses on care innovation, data mining, analytics, project management, and quality improvement to enhance healthcare delivery.
Kristie possesses extensive expertise in leading multidisciplinary teams across all levels of organizations, fostering collaboration to drive meaningful outcomes. She has successfully led client account planning and engagement efforts, building strong client relationships and managing diverse client portfolios. Her leadership aims to achieve the highest levels of customer satisfaction through proactive solutions and strategic planning.
With a deep understanding of healthcare operations and data-driven strategies, Kristie continues to play a pivotal role in advancing patient care. Her commitment to innovation and quality improvement ensures that healthcare delivery remains efficient and focused on delivering the best outcomes for patients.
Kristie Jones
Founder & Principal of KristieKJones
Expertise: Sales Processes, Startups, Sales Prospecting
About: Kristie, author of “Selling Your Way IN”, is a speaker, coach, and sales process consultant. Companies hire Kristie to elevate their sales organization because most sales leaders and professionals are discouraged and frustrated about anemic pipelines, low close rates, and missed targets.
Kristie’s willingness to get her hands dirty and her “take no prisoners” approach when helping companies drive more revenue from their Sales and Customer Success teams is what makes her so valuable to her clients. Her mission is helping companies find top talent as well as creating a sales accountability culture to ensure revenue growth.
Kristie is passionate about coaching sales teams to leverage their superpowers to reach their full potential, and she wants representatives and sales leaders to identify and embody the practices and characteristics of Top Ten Percent achievers.
L
Lashay Lewis
Expertise: Content Strategy, Content Marketing, Entrepreneurship, Marketing
About: I am the founder of AuthorityPlug. My experience is in content marketing. Priorly, I have taken a SaaS blog from less than 6 to 30+ conversions per month within 5 months. I’ve achieved first page rankings for high converting keywords with minimum to no link building, doubled organic traffic in less than 6 months, and tripled conversions with less than 10 articles.
I now advise and execute content marketing strategies for 7-figure companies.
What I do now for SaaS companies:
- Develop a content marketing strategy for your team that drives inbound leads (even with a small team)
- Help your team achieve content marketing and sales alignment
- Cure the “content chaos” in your team and get them aligned on priorities
- Show clear reporting that content marketing is directly producing demo signups
Laura Erdem
Sales Leader – North America at Dreamdata
Expertise: Sales, Outbound Practices, Content Creation, Sales & Marketing Alignment, People-First Strategies
About: Laura is a Sales leader with a crush on Marketing. Working at a startup called Dreamdata, running a North Americas Sales team.
First time sales leader at a startup, with a long experience in enterprise sales. Not sure if you want it more fun, cause then you can play in that I finished an art school and have been a radio DJ. Now in sales almost by accident!
Laura Spiekerman
Cofounder of Alloy
Expertise: Venture Capital, Strategy, Entrepreneurship
About: Laura Spiekerman is the co-founder of Alloy, a platform designed to help financial institutions automate identity verification and risk management decisions. Her leadership is centered on driving innovation and enhancing customer success, ensuring that Alloy’s solutions evolve with the shifting regulatory landscape and technological advances in financial services. Laura is committed to creating technology that supports seamless compliance, improves user experience, and mitigates risk, helping financial institutions adapt to evolving customer expectations.
Under Laura’s guidance, Alloy has become a trusted partner for banks and fintech companies, providing tools that reduce onboarding friction and improve fraud detection. Her approach combines customer-centric strategies with a focus on building scalable technology that meets both operational and regulatory needs. Laura remains passionate about fostering inclusion within the fintech space and enabling institutions to deliver exceptional service to their customers.
Lauren Alt Kishpaugh
Sr. Director, Demand Marketing at Pendo.io
Expertise: Marketing, Analytics, Social Media, Content, Email Marketing
About: Lauren Alt Kishpaugh leads demand marketing at Pendo.io, focusing on strategies that generate awareness, drive engagement, and support product adoption. With extensive experience in demand generation, Lauren develops campaigns that align with Pendo.io’s growth objectives. Her role involves working closely with sales, product, and customer success teams to ensure seamless integration of marketing initiatives. Lauren emphasizes the importance of data-driven decision-making, helping Pendo.io reach new audiences and strengthen relationships with existing customers. She is committed to delivering meaningful results through marketing strategies that promote brand loyalty and business growth.
Lauren Bailey
Founder at Factor 8
About: Lauren Bailey (“LB”) is the Founder and President of Factor 8, an award-winning sales training company launched in 2007, specializing in inside sales and virtual selling. With over 20 years of experience, she has held leadership roles in sales and training, helping major companies like SAP, Google, Microsoft, and Sony build and optimize sales teams across various channels, including inbound, outbound, and chat.
Lauren is also the founder of #GirlsClub, an initiative aimed at increasing the representation of women in sales leadership roles. Her industry expertise and innovative approaches have earned her numerous accolades, including recognition as a Top 25 Most Influential Leader in Inside Sales, Top 35 Most Influential Woman in Sales, and Top 50 Keynote Presenter. Known for her energetic and candid speaking style, Lauren is a sought-after speaker who inspires sales professionals with actionable strategies for success.
Lauren Brownstone
Fractional Chief Learning Officer at Insignia Training Partners
Expertise: Organizational Learning, Organizational Effectiveness, Enablement, Leadership Development, Employee Engagement
About: Lauren is Chief Learning Officer for Insignia Training Partners and Founder and Principal of Heartwise Development Services, where she enables companies to achieve high rates of learning and behavior change across initiatives. Recognizing culture as the greatest enabler/inhibitor of performance, she is passionate about ensuring organizations have not just learning and behavior change expertise, but also the environments in which people can do their best work and thrive. As such, Lauren is committed to empowering every single individual in the organization to raise their conscious leadership skills, bring their best selves to work, and become their best versions of themselves.
Lauren Goodell
Founder and CEO of Zinnia
Expertise: Customer Relationships, Tech Marketing, Community, Technology, Culture
About: Lauren Goodell is the founder and CEO of Zinnia, a company committed to creating exceptional customer experiences. Lauren’s leadership emphasizes innovation, collaboration, and customer-centric strategies that help businesses build meaningful connections with their audiences. With experience in business development and leadership, she focuses on delivering solutions that align with customer needs and drive brand loyalty. Through Zinnia, Lauren helps organizations foster lasting relationships and achieve sustainable growth by placing customers at the heart of every strategy.
Lauren Kreisberg
VP of Product Management at SalesIntel
Expertise: Product Management, Product Marketing, Customer Delivery, Product Innovation
About: Lauren Kreisberg is VP of Product at data intelligence company SalesIntel. She has over 15 years of experience in SaaS and DaaS products in the adtech and martech space, and over 10 years as a Product/R&D leader, contributing to several exits, including acquisitions and IPOs. Lauren’s product passion is in the application of data science and machine learning at scale, striving to make data more accessible and actionable. Having worked with a variety of teams and colleagues across the US and well beyond, Lauren has been applying virtual-first and remote-inclusive practices to teams of all sizes since before it was cool.
Lauren Sallata
Chief Marketing Officer at Ricoh
Expertise: Executive Management, Marketing Strategy, Business Development, Digital Transformation, Product Marketing
About: Lauren Sallata is Chief Marketing Officer at Ricoh North America, the hub for branding, marketing, sales, service and R&D functions regionally. She leads the customer centric transformation strategy and operation of the corporation’s portfolio, marketing, digital customer engagement, brand, content, advertising, and corporate communications efforts.
Adapting and thriving during massive change is a consistent thread and has been a key driver for high performance throughout Lauren’s career. Prior to joining, she was the Chief Marketing Officer for Panasonic North America where she led brand and digital customer engagement transformation over a five-year tenure. She architected Team Panasonic ‘Passion Meets Purpose’ a reimagining of Olympic and Paralympic sponsorship activation. She served as vice president and led marketing strategy and execution for a high-growth business unit at Xerox, following the company’s acquisition of Affiliated Computer Systems (ACS), a business process services and IT consultancy. Before that, Lauren held various roles at MCI, which was acquired by Verizon, and was recognized by leadership for her contributions to accelerated revenue attainment.
With more than 20 years of leadership in technology marketing, go-to-market strategy, digital and communications, Lauren has a long list of industry recognition including a feature in the Wall Street Journal’s CMO Journal and featured speaker in Advertising Week’s 2020 virtual conference. Industry awards have included B2B Campaign of the Year, Best Online B2B Campaign, and recognition by the ANA as one of three finalists for 2018 Marketer of the Year. Lauren sits on the Board of the CTA Foundation – a public, national foundation affiliated with the Consumer Technology Association – whose grants support programs that improve the lives of seniors and those with disabilities. She also currently acts as an industry advisor to the IT Solutions Marketing Association.
Lauren Silvers
Director, Sales Programs at Ironclad
Expertise: Program Management, Go-to-Market Strategy, Organizational Change Management, Sales Enablement, Sales Operations
About: Lauren is passionate about fostering growth in organizations and empowering the individuals within them to exceed their potential. In her current role at Ironclad, she leads Sales Programs, utilizing data and predictive analytics to drive pipeline growth, facilitate expansion, and enhance retention at scale.
Her diverse background includes building a creative agency in New York City, teaching critical thinking to some of the brightest minds at the University of Chicago, and collaborating with high-growth companies to achieve their productivity goals. With a natural inclination for seeking transformative opportunities and embracing vertical learning curves, Lauren thrives in dynamic environments that challenge her to innovate and excel.
Lauren Vaccarello
CMO at WEKA
Expertise: Conversion Optimization, SEM, Web Analytics, PPC, SEO, Online Advertising, Lead Gen, Affiliate Marketing, Social Media Marketing, Direct Marketing, Digital Strategy, Customer Acquisition
About: Lauren Vaccarello is an award-winning marketing executive with a track record of accelerating revenue growth for the fastest growing SaaS companies in Silicon Valley. With a strong background in demand generation, she excels at building scalable integrated campaigns that leverage cutting edge marketing techniques. Although performance is at the core of who she is as a marketer, she believes businesses need to tell compelling stories and build a brand if they want to own a category.
Lauren also co-authored the highly-regarded books “The Retargeting Playbook” and “Complete B2B Online Marketing.” She has held executive leadership roles at Box, at AdRoll and at Salesforce. She was a member of the Google Tech Advisory Council and is a popular speaker at industry events such as ad:tech, South by Southwest, ClickZ Live, eMetrics and the Online Marketing Summit. In 2014, Lauren was honored by the San Francisco Business Times and named to their list of “Influential Women in Business.”
Leah Linnet
Head of Demand Generation at SundaySky
About: Leah is a seasoned B2B marketing leader with extensive experience in software companies, specializing in demand generation, product marketing, and product management. She has successfully led demand generation strategies, managing budgets of $1.5M+ for both field and digital marketing initiatives. Leah excels at modeling demand generation funnels to meet pipeline goals and is skilled at optimizing a variety of channels, including tradeshows, corporate events, email, direct mail, PPC, SEO, social media, display advertising, content syndication, and outbound calling to drive awareness and lead generation.
She has a proven track record of collaborating closely with sales, finance, solution marketing, brand/design teams, and agencies to develop and execute effective strategies. Leah also has deep expertise in managing marketing tech stacks to accelerate and automate marketing programs, measuring performance through tools such as Salesforce, Marketo, Pardot, Bizible, Drift, and Asana.
Known for her goal-driven personality, Leah is fanatical about delivering tangible results and has a constant curiosity about new technologies and marketing tools.
Leah Tharin
Product & Growth Exec. for B2B Scaleups
Expertise: Product Innovation, Product Management, Growth Strategies, Growth, Scaling
About: Leah specializes in B2B product-led growth and sales for sales-led companies. As a cross-functional growth and product interim CP(G)O for B2B scale-ups with over $15 million in ARR, she serves as a board member and strategic growth advisor. Leah is deeply involved in the operational details of her clients’ businesses, ensuring that growth initiatives are effectively implemented.
LeeRon Yahalomi
Head of Customer Success at Regie.ai
Expertise: Sales, AI, Customer Success, Brand, Brand Loyalty
About: With over 16 years of experience in customer success, sales, and strategic partnerships, LeeRon is a customer-centric leader who drives growth and retention for innovative companies. She is currently the Head of Customer Success at regie.ai, a platform that uses GenAI and automation to make prospecting easier for businesses and better for buyers. where she leads a team of customer success managers who ensure the best outcomes and experiences for clients across various industries and segments.
She is also a partner in Bracket a global community go GTM execs reshaping software go-to-market strategies for the AI era. reshaping software go-to-market strategies for the AI era, a Founding Member of RevRoom, a trusted space where curious revenue leaders collaborate on the future of B2B go-to-market. As part of this community, she shares insights and expertise on how to build and execute effective enterprise GTM strategies, leveraging her learnings and experiences in building and leading sales and CS teams. Additionally, she is a Customer Success Coach at Catalyst Software, a Board Advisor at Tombolo Institute, and a Founding Mentor at Women in Customer Success, where she supports and empowers other professionals in the field. her mission is to help customers succeed and grow with the power of technology, education, and human connection.
Lenny Ohm
Head of Marketing at Accord
Expertise: B2B Marketing and Communications
About: Lenny Ohm leads marketing at Accord, focusing on building brand awareness and driving customer engagement. With expertise in customer-centric marketing strategies, Lenny aligns Accord’s marketing efforts with the company’s goals, ensuring campaigns resonate with target audiences. She works closely with product and sales teams to create integrated campaigns that foster collaboration and generate business growth. Lenny’s leadership emphasizes creativity and data-driven decision-making, helping Accord strengthen its market position and deliver value to customers.
Leslie Barrett
Director, Customer Marketing at Tipalti
Expertise: Customer Success, Customer Success Training, Content Creation
About: Customer-centric B2B Marketer at the intersection of Customer Success and Marketing. I enjoy finding ways to showcase the most valuable part of any company: customers. I have deep expertise in client relationship management, the customer journey, and customer retention.
I’m passionate about the power of customer advocacy to create great experiences that deepen relationships, enhance customer satisfaction and, as a result, drive revenue.
Leslie Douglas
VP of Sponsorship Sales at Sell Better
Expertise: Sales, Sales Training & Development, Product Management, ADHD Resources
About: I got into sales as a profession as many people do…. on accident! But over time, I have discovered that everything we do in our daily lives is sales.
I was selling when I negotiated staying up 5 more minutes at bedtime as a child.
I was selling during my audition for the elementary school production of The Wizard of Oz.
I was selling the heck out of those Girl Scout Cookies to my parent’s colleagues.
I was selling when I wrote my college admission essays.
You get the point!
Every day, we have social interactions that give us the opportunity to make a sale. The impression you leave on others could change your path!I am the mother to a bold and creative 8 year old daughter. I am a supporter of women everywhere in every walk. I am a storyteller & avid story collector. Passionate about supporting minds of all kinds and helping fellow sales pros with an ADHD diagnosis feel set up for success.
Leslie Greenwood
Co-Founder at WednesdayWomen & Founder at Chief Evangelist Consulting
Expertise: Community Strategy, Community-Led Growth, Evangelism, Customer Success, Startups
About: I help guide businesses by build strategies for formal and informal communities through innovative approaches without the confines of traditional structures. With over two decades of leadership in customer-facing roles, I focus on the concept of community engagement through a member-first philosophy.
I’m very proud of my role as co-founder of Wednesday Women, a platform dedicated to elevating women leaders and entrepreneurs by fostering meaningful connections and spotlighting their achievements. It’s been an interesting ride building community without building “A community”.
My approach is rooted in the power of evangelism, individual connections, and shared values, proving that communities thrive on the “sticky glue” of genuine, value-driven engagement.
I’m also a fan of coffee, good chocolate, quiet dogs (not mine, unfortunately), and talking loudly about diversity in tech.
Leslie Ventez
Founder of The Sales-Led GTM Agency
Expertise: Sales, Sales Training, GTM Consulting, Relationship Building, Revenue
About: Discover the Power of Effective Sales Training & GTM Strategy with Me.
As a corporate sales trainer and sales-led GTM consultant, I am dedicated to transforming the way your team engages with prospects. Say goodbye to one-sided conversations and hello to meaningful interactions that drive results.
I can teach your team to talk WITH prospects instead of AT them.
Lex Winship
Head of Brand and Content at Loxo
Expertise: GTM, Brand, Content Strategy, Content Creation, Copywriting, Revenue
About: I am a dynamic visionary and dedicated team player skilled in creative direction, brand strategy, leadership, copywriting, and content management. I love breathing new life into tired things and using words to compel an audience to engage/feel/give/do.
I’m really good at cutting through the marketing jargon NOISE and helping you focus on what matters most: knowing your customers (and their needs), and making sure you know how to talk about your product in a way that resonates.
In my personal life, I am a mental health advocate and a certified weirdo who loves her cats—Ethan & Pino—way too much. If I don’t know you yet, I probably want to—so feel free to reach out!
Linda Dao Ohr
SVP of Sales at Mintel
Expertise: Revenue, Sales, Buyer Journey, SaaS, Enablement
About: Linda Dao Ohr is the Senior Vice President of Sales at Mintel, a global market intelligence agency. In this role, she leads efforts to provide businesses with actionable insights and strategic guidance, helping them develop effective marketing strategies and drive growth. Linda’s career is marked by resilience and determination; prior to joining Kin + Carta, she made the difficult decision to schedule a preventative double mastectomy and hysterectomy, demonstrating her commitment to personal health and professional excellence. Her leadership is characterized by a deep understanding of consumer behavior and market trends, enabling her to deliver valuable insights to clients. Linda’s dedication to her work and her ability to navigate personal challenges serve as an inspiration to many in the industry.
Linda Tong
CEO of Webflow
Expertise: Product Management, Entrepreneurship
About: Linda Tong is the CEO of Webflow, where she leads efforts to empower users to create websites without writing code. Focused on product innovation, Linda champions Webflow’s mission to democratize web design, providing creators with accessible tools to build custom websites. Her leadership emphasizes creativity, inclusivity, and user experience, ensuring that Webflow remains a leader in the no-code movement.
Under Linda’s guidance, Webflow has grown into a platform used by millions worldwide, enabling freelancers, small businesses, and large enterprises to build websites that reflect their brand identity. Linda fosters a culture of innovation within the company, encouraging collaboration across product, marketing, and customer success teams to continually improve Webflow’s offerings. Her leadership ensures that Webflow stays responsive to customer needs, empowering users to unlock their creative potential and build on the web without barriers.
Lisa Nakano
VP, Customer Engagement at Forrester
Expertise: Demand Generation, Strategy, GTM
About: Lisa is a customer-centric executive committed to integrating customer needs into core business strategies. She is passionate about driving transformative initiatives that enhance the experiences of customers, employees, and partners while optimizing operational efficiency.
Her expertise lies in establishing new customer engagement functions, refining existing customer experience (CX) programs, and building high-performing teams. Lisa is adept at identifying and resolving broken processes, reversing churn, re-engaging customers, and fostering advocacy.
Lisa Skeete Tatum
Founder and CEO of Landit
Expertise: Equity and Diversity, Talent, Employee Wellness
About: Lisa Skeete Tatum is founder and CEO of Landit, a personalized career pathing platform created to increase the success and engagement of women and diverse groups in the workplace. The platform offers a turn-key “one size fits one” solution that enables companies to attract, develop, and retain diverse high-potential talent.
Previously, Lisa was a General Partner for over a decade with Cardinal Partners, a $350M+ early-stage healthcare venture capital firm. Lisa also worked for Procter & Gamble, GE Capital, and founded her own consulting practice.
Lisa serves on numerous high growth, public, and non-profit boards, including Stryker Corporation (NYSE: SYK), Union Square Hospitality Group, Cornell University Board of Trustees, McCarter Theater, The Lawrenceville School, and the Harvard Business School Board of Dean’s Advisors.
Lisa received her BS in chemical engineering from Cornell University and her MBA from Harvard Business School. She is a member of the Kauffman Fellows Class 4 and a 2012 Henry Crown Fellow of the Aspen Institute.
She has been featured in the Wall Street Journal, Forbes, Fast Company, Vanity Fair, Fortune, Inc., CNBC, BBC Business and named one of the Most Impressive Women Entrepreneurs by Inc. Landit was named one of the Top 10 Innovations That Made Women’s Lives Better by Fast Company.
Liz MacEwan
Lead Sales Enablement Mgr | GTM Strategy & Enablement at Cloud Software Group
Expertise: Sales Enablement, Channel Sales, Instructional Design, Information Technology
About: Elizabeth “Liz” MacEwan is the Lead Sales Enablement Manager at Cloud Software Group, specializing in learning strategy, design, and go-to-market (GTM) strategy and enablement. She transitioned into the corporate sector in October 2021, bringing a rich background as a librarian and educator. Liz holds two master’s degrees: one in Educational Leadership and Supervision, and another in Library Information Science. In her current role, Liz manages the learning platforms for Citrix’s GTM organization, with a focus on AI integration and user experience.
Liz is active in various professional organizations. In May 2023, Liz shared her experience during a keynote panel at the Women of the Channel (WOTC) Leadership Summit West, emphasizing the importance of supportive work environments. She also is the co-moderator of WOTC’s book club and was named to the CRN Women of the Channel (WOTC) list in 2024. Also in 2024, she was honored as the Channel Focus Women’s Leadership Council “Rising Star” and privileged to appear on a keynote panel discussing our relationship with work.
Beyond her professional endeavors, Liz is actively involved in philanthropic activities. She is on the board of B.A.M., a books, art, and music festival in Palm Beach County that brings authors and young readers together. She also founded an annual scholarship for high school students. Liz lives in South Florida and calls Disney World her second home. In her free time, you can usually find her reading a book or spending time with loved ones.
Liz Petoskey
Head of Business Systems Programs at Intercom
Expertise: Financial Planning, Strategy, GTM Strategy, Operations
About: Liz Petoskey leads business systems programs at Intercom, where she focuses on optimizing internal processes to improve operational efficiency. Liz ensures that technology solutions align with company goals, enhancing workflows and customer experiences. With expertise in streamlining complex systems, Liz fosters seamless operations across the organization. Her leadership emphasizes building solutions that drive both business success and customer satisfaction.
Liza Adams
AI Advisor & Fractional CMO at GrowthPath Partners
Expertise: Artificial Intelligence (AI), Go-to-market Strategy, Product Marketing, Demand Generation, Storytelling
About: Liza has over 20 years of experience leading businesses and marketing teams through significant industry transformations, with a focus on guiding companies on their AI journey. At GrowthPath Partners, she accelerates responsible AI adoption using a three-step approach: inspiring and educating organizations through interactive workshops, developing strategic AI plans encompassing results, processes, technology, and people, and guiding the implementation of AI operations from exploration to enterprise-wide integration.
In addition to her role at GrowthPath Partners, Liza serves as a fractional Chief Marketing Officer, consultant, and AI advisor, leveraging her expertise in growth strategies, innovative offerings, and brand building. A recognized thought leader in AI, her career began with machine learning and predictive analytics in 2010, evolving to generative AI. Liza’s insights have been featured in publications like Forbes, and she has received recognition from SaaStr, G2, and Pavilion.
Her experience spans various sectors and company sizes, including executive roles at companies such as Smartsheet and Pure Storage. Liza is committed to contributing her expertise on corporate boards to guide businesses toward profitability while promoting diversity and inclusion in decision-making. Her goal is to foster innovation that drives sustainable growth for the benefit of humanity.
Lori Richardson
Expertise: Sales Process, New Business Development, Sales team analysis, Sales Prospecting, Leadership
About: Lori is the embodiment of resilience and transformation. After leaving an abusive marriage at just 19 and becoming a single parent, she committed herself to building a better life for herself and her son. With a degree in education—earned after graduating high school at 16—she initially became a teacher for young children. However, recognizing that teaching alone wouldn’t support her family, she made a bold move into B2B sales, intentionally choosing this path to achieve unlimited earning potential.
Starting from the ground up in SDR and BDR roles, Lori worked her way up to become a full-cycle sales representative and eventually stepped into sales leadership over her 18-year career. Trained by industry giants like Apple and IBM, she later founded her own sales strategy firm to help sales teams excel. Lori speaks virtually on tactical revenue growth strategies and is hired by companies to guide their sales transformation through data-driven insights and best practices. She teaches HR and sales leaders how to hire top talent—not as a recruiter, but as a mentor equipped with a proven process that provides leaders with actionable data about their sales reps, processes, and pipelines.
By leveraging this data, Lori and her team offer recommendations, coaching, and virtual training that lead to shorter sales cycles and increased revenue across various industries, including SaaS, technology, manufacturing, distribution, financial services, telecom, and software.
A strong advocate for increasing the representation of women in B2B sales and leadership, Lori founded Women Sales Pros in 2015, launched the SheSellsSummit, and hosts the podcast “Conversations with Women in Sales.” A change maker and game changer, she channels her energy into positive initiatives, collaborating with great peers and role models to address sales team challenges. As a master connector, Lori also trains sellers on referral strategies, believing that the world is abundant and best suited for big-picture thinkers and visionary leaders.
As a lifelong learner, Lori is eager to share the latest strategies that drive success. She welcomes conversations and can be reached at lori@scoremoresales.com
M
Madeleine Work
Product Marketing Manager at Chili Piper
Expertise: Product Marketing, Messaging, Positioning, Competitive Intelligence
About: Madeleine Work is a Product Marketing Manager at Chili Piper, where she focuses on communicating the value of the company’s scheduling and routing solutions to customers. She develops targeted campaigns that drive product adoption, working closely with sales and product teams to ensure alignment. Madeleine’s work emphasizes customer success, helping businesses enhance their operations through Chili Piper’s tools.
Her role involves translating complex product features into clear, engaging messaging that resonates with customers. Through strategic marketing efforts, Madeleine helps Chili Piper deliver solutions that meet market needs, fostering long-term relationships with clients. Her collaborative approach ensures that Chili Piper remains responsive to evolving customer expectations and market trends.
Maranda Dziekonski
VP of CS at ID.me
Expertise: Customer Success (B2B, B2C, B2B2C), Customer Support (B2B, B2C), Tech Support, Contact Centers (Inbound/Outbound), Sales, Implementation, Onboarding, Startups (early-mid stage), Leadership, Operations Strategy, Human Resources, People Management, People Operations
About: Maranda is a dedicated builder with a strong passion for establishing effective teams, systems, processes, and overall infrastructure to elevate both teams and companies to new heights. With over 20 years of experience in creating world-class operations, she has extensive expertise in building and scaling teams within early and mid-stage startups.
Her specialties encompass various areas, including Customer Success (B2B, B2C, B2B2C), Customer Support (B2B, B2C), Tech Support, Contact Centers (Inbound/Outbound), Human Resources, Sales, and other operational teams. Maranda has received numerous accolades for her work, including being recognized as a Top 100 Customer Success Strategist in 2017 and 2018, a Top 25 Customer Success Influencer Judge in 2020, and a Top 25 Influencer in both 2021 and 2022. She also actively participates on several boards, contributing her expertise to further enhance industry standards.
Maria Pergolino
Executive in Residence at Scale Venture Partners
Expertise: GTM Strategy, GTM Alignment, Revenue, Leadership
About: Maria brings over 20 years of B2B SaaS software go-to-market and leadership experience, recognized for her ability to build world-class teams that drive growth, differentiation, and category leadership through operational excellence.
Her approach focuses on enhancing leadership qualities, both in herself and in those she collaborates with. Maria strives for excellence in all her endeavors, measuring success not only by her accomplishments but also by the achievements of her team and colleagues. She takes immense pride in her work and the companies she represents, firmly believing in leading rather than following.
A passionate advocate for innovation in marketing, Maria has contributed to or been mentioned in several influential books, including Content Rules by Ann Handley, Category Creation by Anthony Kennada, Welcome to the Funnel by Jason Miller, Everybody Writes by Ann Handley, Predictable Revenue by Aaron Kahlow, and Global Content Marketing by Pam Didner.
Marija Skobe-Pilley
Founder at Women in Customer Success
Expertise: Customer Success, Community, GTM Strategy, Personal Branding
About: Marija is an award-winning Customer Success Strategist and thought leader. She’s the Founder and CEO of Women in Customer Success, a network for connecting, inspiring and showcasing women in the Customer Success industry. She started the movement with the Podcast to feature remarkable women and today this is a go-to hub and a community for Customer Success careers, including mentoring, masterclasses and enablement.
As a fractional CS leader, Marija helps companies build and scale high-performing teams in a hypergrowth environment. She’s also a coach and mentor for CS leaders and managers and a sought-after keynote conference speaker on topics of Customer Success, Customer Advocacy, Creating Communities and Developing Personal brands.
Marija holds degrees from the University of Cambridge (MPhil in Education) and the University of Zagreb (BA in Music, MMus).
Nice to know: Marija is an avid runner, having completed several half marathons. As a classical musician turned tech, she’s s leading a children’s choir to create lasting memories and performance experiences for her children.
Mary Poppen
President and Chief Customer Officer, Employee Experience Division at HRIZONS
Expertise: Customer Experience, Employee Experience
About: Mary is a proud wife and mother of two boys who enjoys traveling, exercising, and wine-tasting. She is the author of “Goodbye, Churn. Hello, Growth!” and is widely recognized as a pioneer in Customer Success, Customer Experience, and Customer Intelligence. Her work has made a lasting impact on the industry, earning her recognition as a Top Customer Success Influencer every year since 2018.
With a deep passion for helping others grow, Mary serves as an energetic mentor to Customer Success and Customer Experience professionals, as well as female executives. She is dedicated to sharing her expertise, best practices, and lessons learned to empower others to achieve their goals. Her influence extends beyond mentoring, as she actively contributes to advancing thought leadership in these fields through speaking engagements, workshops, and industry collaborations.
Mary’s experience has equipped her with valuable insights into reducing churn, driving customer growth, and fostering meaningful customer relationships. Her work emphasizes the importance of aligning business strategies with customer needs to ensure long-term success. Whether through her writing or mentoring, Mary’s mission is to help professionals unlock new levels of excellence in Customer Success, supporting both personal and organizational growth.
Mary Shea
GM – NA and Global Chief Evangelist at HireQuotient
Expertise: Sales, GTM, Evangelism, RevTech, Buying Process, Sales Strategy
About: I began my professional life as a classical musician – an oboist who went on to earn a PhD in Musicology and Ethnomusicology. I loved the rhythm of being an orchestral musician and academic but some years later I found myself looking for a more expansive palette. A serendipitous opportunity presented itself and I took an entry-level sales position at Forrester Research. Shortly thereafter the company had a successful IPO and I embarked on an unimaginable personal and professional journey.
Over more than 25 years in business I have held various roles including CRO, Analyst, Evangelist and most recently co-CEO. I am invigorated by working with smart collaborative professionals and I have a passion for and deep industry expertise in all things RevTech.
Maryann Pagano
CEO of BlackHawk Data
Expertise: Executive Leadership, GTM Strategy, Thought Leadership, Data
About: With two decades of organizational leadership experience and a proven track record of driving business outcomes, Maryann Pagano serves as the CEO of BlackHawk Data responsible for establishing and nurturing the business’s vendor partner and distribution relationships and aligning those with the goals of BlackHawk Data’s customers, delivering an exceptional experience.
Maryann combines her years of customer service expertise with her enhanced leadership knowledge to make impactful decisions in hiring new employees, and developing current employees, to excel for their benefit and that of the company. She also serves as the lead for the organization’s Sales teams and oversees all its marketing activities, extending BlackHawk Data’s reach in the market and enhancing its capabilities to provide customers with the solutions they need to realize success.
Mathilde Collin
Co-Founder and Executive Chair of Front
Expertise: Strategy, Entrepreneurship
About: Mathilde Collin is the co-founder and Executive Chair of Front, a collaborative inbox platform designed to streamline business communication. She focuses on fostering a culture of transparency and teamwork, ensuring Front remains committed to enhancing productivity for its users.
Mathilde’s leadership encourages innovation within the company, allowing Front to continually evolve in response to customer needs. Through her vision, Front has become a trusted tool for businesses seeking to improve communication, enabling teams to work more effectively together.
Meagen Eisenberg
Chief Marketing Officer at Samsara
Expertise: Leadership, Strategy, B2B Marketing
About: Meagen is a transformational leader, advisor, and marketer specializing in customer acquisition, adoption, and advocacy. With experience spanning global businesses from startups to mid-market companies and Fortune 500 firms, she has successfully facilitated 20 exits since 2011 as both an operator and advisor, including three IPOs and 17 mergers and acquisitions.
She possesses a strong ability to swiftly optimize current business practices, enhancing underperforming areas while establishing new strategic imperatives. A forward thinker, Meagen leverages data and technology to drive future growth and create sustainable revenue pathways.
Megan Bowen
CEO of Refine Labs
Expertise: Marketing, Operations, Demand Generation, Content Strategy, Content Creation, Community-Led Growth
About: I create the conditions for people, customers, and companies to be successful. I am the CEO of Refine Labs, A B2B Digital Marketing & Demand Generation Agency.
Why are we different?
- We’re not incentivized to spend more, we’re incentivized to drive more revenue
- We combine our modern demand strategy, measurement framework, paid media and creative execution to drive more web conversions, more qualified pipeline, more closed won revenue
- We are in our customers CRM to measure & track program effectiveness
- Our specialty is deploying demand creation programs in paid social with our media + creative strategy and process for rapid iteration and learnings
- We have extensive experience in deploying ABM programs to drive awareness and conversion of key target accounts to accelerate pipeline velocity
Meghann Misiak
Founder & Sales Coach of The Path to President’s Club
Expertise: Sales, Storytelling, Training, Leadership
About: Meghann believes that truly effective selling is grounded in storytelling, problem-solving, and humanity. Her sales journey began in high school when she sold bathing suits at a surf shop. Since then, she has held various roles in sales, including carrying a quota as an Account Executive, building sales training programs from the ground up, consulting externally, and leading a sales team.
With over 10 years of experience in the field, Meghann has observed the prevalent approaches among most salespeople and teams, often characterized by selfish, short-term, sink-or-swim strategies. However, she is convinced that better selling is possible—sales processes that foster pride in collaboration between sellers and buyers, strategies that enable confident and effortless goal achievement, and sales coaching that jumpstarts careers while creating lifelong mentorship.
Meghann is dedicated to enhancing the experience for the sellers she works with, the buyers they serve, and anyone who encounters her content.
Melanie Borden
Founder & CEO of The Borden Group
Expertise: Competitive Analysis, Social Media Strategy, Marketing Strategy, Branding & Identity, Personal Branding
About: Melanie leverages the strategies and tools she developed for herself to assist Founders, C-suite executives, and organizational leaders in aligning their real-life expertise with their LinkedIn™ presence, ultimately creating opportunities and relationships at scale.
A few years ago, amidst widespread job losses around her, Melanie faced uncertainty about her own future. Turning to LinkedIn™, she began building her personal brand, seeking new opportunities and the foundation for her business. Drawing on her extensive experience in crafting marketing strategies for tech companies, retail, and high-growth startups, she applied those skills to develop her own brand.
Utilizing her expertise in marketing oversight, social media, strategy, and reputation management, Melanie transformed her presence into one that is visible, approachable, and attractive to customers. This approach proved successful, as she significantly grew her platform, reach, and bottom line.
Since then, she has collaborated with over 150 brands, including C-suite executives, corporations, and non-profits, to expand their reach, amplify their messaging, and enhance their marketing effectiveness. Melanie’s insights have been featured in prominent outlets such as LA Weekly, Entrepreneur, Good Morning America, Daily Mail, Fast Company, and most recently, the Wall Street Journal. Additionally, she is a member of The Forbes Agency Council.
She excels in combining her team of LinkedIn™ community managers, creative writers, and designers with in-house marketing teams to ensure a consistent presence and rapid impact on the platform.
Melanie Fellay
CEO of Spekit
Expertise: Leadership, Entrepreneurship, SaaS
About: In 2016, Melanie set out to solve a critical challenge: ensuring teams have access to the knowledge they need, precisely when and where they need it. Frustrated by slow onboarding, scattered information, and ineffective change management, she evaluated over 30 platforms, finding them fragmented, outdated, and costly across LMS, CMS, DAP, and KMS categories.
To address these gaps, Melanie founded Spekit in 2018. The platform integrates knowledge and training directly into users’ workflows, equipping teams with the tools they need to streamline processes, improve outreach, and close deals more effectively.
Since its inception, Spekit has raised $60 million from top venture firms, including Craft Ventures, Felicis, and Bonfire Ventures. Today, the platform supports hundreds of clients, from airlines and financial institutions to tech companies, startups, and nonprofits.
Melanie remains passionate about collaborating with leaders in Revenue, Operations, and Learning to refine solutions, positioning Spekit as a vital tool for organizations with representatives or agents.
Melanie Perkins
Co-founder & CEO of Canva
Expertise: SaaS, Product Development, Innovation
About: Melanie Perkins co-founded Canva with a mission to make design accessible to everyone, regardless of technical expertise. As CEO, she has led the platform’s growth into a global brand, with millions of users creating designs for personal and professional projects. Her focus on simplicity and innovation has made Canva a leader in the design space.
Melanie’s leadership emphasizes accessibility, ensuring that Canva’s tools are easy to use for individuals and businesses alike. Her commitment to continuous innovation has kept Canva ahead of design trends, helping users unlock their creativity and build visually compelling content.
Melinda Mathews
Chief Revenue Officer at Productside
Expertise: GTM Strategy, Leadership, Sales Strategy, AI Innovation, Outbound Selling, Pipeline Generation, Top of Funnel, SaaS, Sales Process
About: Melinda was an architect who fell into tech sales and quickly found her calling. She currently serves as the Chief Revenue Officer for a company called Productside and also serves as an advisor and consultant for other B2B SaaS companies.
With a diverse background in top of funnel, full sales cycle, and account management, Melinda’s superpower is to buildout or repair new or existing sales teams. She’s held leadership positions at Pavilion Denver Chapter, fueling her passion for networking and growing others.
Her most recent passion over the last two years is about the transformative potential of AI and is committed to cracking the code on how it will redefine sales and business as we know it.
“We have just scratched the surface of how AI is going to change sales and how companies do business. But right now, AI can help us streamline and automate tasks so we can focus more on connecting through conversation with each other. And isn’t that what sales is all about?”
Melissa Gaglione
Founder at ASYNC Sales Co
Expertise: Video Selling, Outbound Sales, Sales Enablement, Sales Training, Sales Management, Events
About: My endless curiosity has led me to explore careers as an elementary school teacher to an on-air news reporter to currently an AE in SaaS Sales.
In January 2024 I launched my Pop Up Content Events Company, MelissaGaglione LLC. I hosted the first B2B multi sponsor content house (SCKO) paired with a 2X sold out Yacht Networking Event for the local community.
I believe in meaningful, fun, creative, helpful content curated by learners & experts.
As a meditation & yoga enthusiast, I take my practice off the mat and apply it to my day-to-day work life. I enjoy helping, guiding, and teaching habits that have helped me limit stress and cultivate a happier lifestyle — I’ll post about that!
I believe in incredibly thoughtful and research-driven outreach to shine a light on challenges my prospects might be facing. I love to do this using video! As a consultative seller, I want to help my prospects and clients be successful by understanding their true needs.
I leverage my teaching and news reporting skills to curate a fun and research-driven sales process. My goal is for prospects to walk away more knowledgeable and feel that they can accomplish their goals.
I love, love, love to help people! Please let me know if I can connect with you, share resources, or answer any questions. We are all happier when we help each other.
Melissa Moody
CEO at Matcha, Founder at Wednesday Women
Expertise: Go-To-Network, Startup Marketing, Digital Marketing, Community-Led Growth, Revenue, Entrepreneurship
About: Melissa is a full-stack marketing executive and entrepreneur with a passion for user-first products and a talent for creating clarity from chaos. She has been CMO at email startup Gated, CEO at community tech solution Matcha, and Founder of social messaging platform Nut Tree. She is also the Founder of Wednesday Women – a company that amplifies women executives on social, keynotes, panels, and podcasts.
Prior to her work in startups, Melissa developed her passion for human-first product marketing and excellent user experiences during her 14 year tenure at Google.
Today, she balances her business with family and works with growth-stage companies to find product-market fit and build brand love. An accomplished podcast host and producer (2 Pizza Marketing, Gated, The Ripple), she is currently hosting The Joy of Connecting – a show featuring short stories of how to build your network and more meaningful connection.
Read more about Melissa on LinkedIn
Mie Elmkvist Schneider
Vice President | Sales & Customer Success | EMEA & ROW at Queue-it
Expertise: Business Strategy, Business Development, Customer Relations, Team Leadership, Sales
About: Mie is an energetic, no-nonsense go-getter who relentlessly pursues the goals she sets for herself and her teams. Identified as “The Achiever” on the Enneagram, her TalentsInsights highlight her strengths in troubleshooting, initiating, and mediating. According to her positive intelligence assessment, her saboteurs include the hyper-achiever, restlessness, and the pleaser—attributes that underscore her commitment to getting things done while fostering a thriving environment around her.
She is well-versed in business communication, management, product development, solution selling, and new market development. While no two days are alike, her core mission remains consistent: to support, encourage, and challenge her team members while facilitating knowledge sharing and team spirit across departments.
Mie embraces challenges and has had the opportunity to participate in numerous projects, gaining invaluable insights into all facets of driving a business. Through these experiences, she has honed her skills in managing multidisciplinary projects and navigating complex challenges. She recognizes that the value she brings to a company comes not just from her actions but from how she approaches them.
A lifelong learner, Mie asks questions and listens to understand, which has allowed her to become fluent in English, German, Legalese, Geek, Design, Marketing, Sales, and the nuances of difficult client interactions (the latter being a native language for her). Passionate about networking and building connections, she invites others to reach out and connect!
Michelle Benfer
Operating Partner, CRO at Francisco Partners Consulting
Expertise: Revenue Leadership, Business Development, Strategy
About: Michelle is an Operating Partner, CRO at Francisco Partners Consulting where she creates value across the Francisco Partners portfolio companies. Previously, Michelle served on the Board of Directors at PROS, an AI SaaS company. Michelle was Senior Vice President, Head of Revenue at BILL, a public SaaS fintech company where she was responsible for $1B+ in ARR. Previously, she held the position of Senior Vice President of Sales for the Americas at HubSpot. Recognized as one of the 2024 Pavilion Top CROs to Watch and a LinkedIn Top 100 Sales Influencer, Michelle is also an original member and ambassador of Pavilion.
Under her leadership, her teams have received multiple accolades, including being named a Comparably Top Rated Sales Team in 2019, 2021, 2022, and 2023. Michelle is passionate about building highly-efficient revenue engines and fostering best-in-class sales cultures, while actively developing teams and leaders.
Michelle Craig
Commercial Account Executive
Expertise: Outbound Sales, Creative Strategy, Cold Calling, Networking, Business-to-Business (B2B)
About: Michelle is a full-cycle sales representative dedicated to assisting enterprise customer experience teams in seamlessly integrating AI with the human touch to craft impactful customer journeys.
Micki Howl
Chief Revenue Officer at Marigold
Expertise: Sales, Customer Success, Strategy Execution, Cross-Functional Collaboration
About: Micki is a seasoned executive in the fintech and financial services (FS) sectors, specializing in legal, risk, and human resources. With a focus on delivering complex market transactions, regulatory change, remediation, and risk transformation, Micki brings strategic expertise to navigating industry challenges.
Passionate about fostering diversity and inclusion in the workplace, Micki has successfully led teams across multiple jurisdictions and disciplines. In recognition of these contributions, Micki was a finalist for In-House Lawyer of the Year at the 2018 Women in Law Awards.
An accomplished speaker, Micki has shared insights at prominent industry events, including Money 20/20, ISDA, FST, the GC Summit, and Mergermarket.
MJ Smith
CMO at CoLab
Expertise: B2B Marketing, Product Marketing, Demand Generation, Marketing Strategy
About: I am interested in shaking up the way we do things on an industrial scale.
I told the board of one company to develop a fire detector for dog owners. One year later, I pitched an audience of 60 senior execs on an IoT sensor for live fish transport. The first thing got me laughed out of the room. The second one won my team 1st place in a pitch contest and $150k in funding.
I learned from both experiences, so I wouldn’t change a thing.
It turns out that the fish project was ROI positive in under 5 months. That success was enough to propel me into my first leadership role, heading up marketing for Firetrace.
As the company’s first ever VP of Marketing, I changed how the organization defines marketing – from the brochure department to a key player in strategy and revenue.
Along the way, I became the first customer of Refine Labs. After working with them to build a high performing digital demand gen engine, I decided to join the team in March 2021. I took over sales and marketing leadership from the founder and led both functions through a period of significant growth (5x revenue in 12 months).
Most recently, I got the opportunity to join CoLab Software, where we are changing the way mechanical engineering teams work together. CoLab’s Design Engagement system helps engineering teams bring life-changing products to market years sooner by making design review easy, automating the admin, and generating quantitative insights.
Monica Stewart
Founder of MSP Consulting
Expertise: Enterprise Sales, Customer Success, GTM Strategy, Leadership Development
About: Monica is a GTM expert who helps startup founders get out of survival mode, through creating scalable revenue.
Over 15+ years in the industry, she’s established herself as a force, generating over $25 million in direct revenue and over $200 million in valuations. She has worked with leading companies like LinkedIn, Trello (acquired by Atlassian), Panjiva (acquired by S&P), redIQ (acquired by Berkadia/Berkshire Hathaway), and Lean Startup. Monica has been instrumental in facilitating acquisitions for four companies, most recently achieving a 6X growth in valuation.
Monica has spoken on sales and leadership to hundreds of startup founders and sales leaders internationally. She has been featured on top platforms such as the Surf & Sales and Revenue Builders podcasts, imparting insights on sales, negotiation, leadership, change management, account-based sales, account growth, and discovery.
Monica has trained and mentored dozens of salespeople and founders and has personally sold to over 25% of the Fortune 500, including Meta, Target, FedEx, UPS, Maersk Lines, Ralph Lauren, Caterpillar, HBO/Time Warner, Hearst, NASA and Citibank.
Monica’s approach brings more than immediate results; it’s about creating a sustainable, growth-oriented mindset that transforms leaders and their businesses. Her experience, combined with her commitment to her clients’ success, makes her a secret weapon for founders.
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Nafinia Putra
Fractional CMO at Livit, Co-MD of Ladies in Tech (LIT)
Expertise: Demand Generation, Brand Awareness, GTM, Revenue, Marketing
About: Nafinia Putra is a seasoned marketing professional with over eight years of experience in digital marketing, including more than three years in leadership roles driving growth for B2C and B2B startups.
She currently serves as the Marketing Lead at Livit International, where she develops holistic marketing strategies and campaigns to help clients achieve their goals.
In addition to her role at Livit, Nafinia is the Co-Managing Director of Girls in Tech Indonesia, an organization dedicated to empowering women in technology.
Her expertise spans growth marketing, content marketing, and project management, with hands-on experience in managing and optimizing initiatives across the entire customer lifecycle journey.
Nafinia is also a contributor to the Unsplash Photo Community, where she shares high-quality photographs.
Nadia Milani
VP Marketing at FundThrough
Expertise: GTM Strategy, Demand Generation, Marketing Leadership
About: Hey! I’m the marketing leader you hire when you’re looking for next-level change.
I’m a bit of a pirate who enjoys sailing the ship in stormy seas on paths less traveled. I don’t follow playbooks, I try to create them. I’ve learned that each company has to forge its own path to success and I’m the marketer that helps get you there.
People say GTM is this and that. But really, it’s about Getting The Money. I build teams who understand how to generate revenue and who will restore your faith in marketing.
I’ve been lucky to have mentors and leaders who believed in me. If you’re looking for someone to help up-skill your marketing, strategy, or leadership: DM me!
Natalie Lambert
Chief Customer Officer at Aploi
Expertise: Customer Marketing, Customer Success
About: Natalie is a seasoned professional with over 20 years of experience in the technology sector, driven by a passion for leveraging technology to enhance both work and daily life. Her career has been shaped by a deep curiosity about how innovation can improve communication, streamline processes, and offer flexibility in how and where we work, making work more efficient and life more enjoyable.
Throughout her journey, Natalie has worked on projects that challenge the limits of what technology can achieve, with a recent focus on how AI can empower marketers to increase their impact while also improving job satisfaction. She firmly believes that at the core of every technological advancement is the potential to enrich human interactions and experiences.
Whether mentoring emerging talent, speaking at industry events, or engaging in meaningful conversations, Natalie is passionate about sharing her insights and learning from others. She is always excited to connect with like-minded professionals who are intrigued by the transformative power of technology and its impact on our personal and professional lives.
Natalie Marcotullio
Expertise: Growth Strategy, Full Funnel Marketing, Product Marketing, SEO, Digital Marketing, Buyer Experience
About: Head of Growth and Operations at Navattic, where I focus on helping SaaS companies give their prospects a better buying experience.
Background in SEO and digital marketing for B2B sales and marketing SaaS. Now focus on full-funnel marketing, GTM strategy, and improving the digital buyer experience.
Natalie Taylor
Head of Marketing at Capsule
Expertise: Marketing, Demand Generation, Branding, Social Media, Content Strategy, GTM
About: I’m Natalie and I like making stuff and working with nice, fun, smart people.
I really like my job at Capsule. I also like helping people get the most out of the tool (it’s a video editor built specifically for marketing teams) so DM me if you ever have questions or feedback.I’m building a first-of-its-kind pizza-oven business with my partner (@modernpizzaproducts on Insta), I’m a former professional dancer, and I’m raising 2 small humans.
Nicole Wasilnak
COO of Alleyoop
Expertise: Sales Strategy, SDR motions, Leadership growth
About: Nicole Wasilnak boasts a career spanning sales and marketing, beginning as a Clinical Account Executive, selling medical devices. She leveraged this experience to excel as an Account Manager for a SaaS company in medical transportation, eventually becoming the top sales manager and team lead. Nicole’s adeptness extended to training new sales executives, forecasting growth strategies, and formulating strategic onboarding plans. Her expertise led her to her current role as COO at Alleyoop, where she oversees operations, bridging new business ventures with client success initiatives.
Nicole Wojno Smith
SVP of Global Marketing at Onum
Expertise: B2B Marketing, Integrated Marketing, Content Strategy, Positioning (Marketing), Pipeline Generation
About: Nicole Wojno Smith is the SVP of Global Marketing at Onum, where she spearheads initiatives to drive revenue growth and establish Onum as a leader in real-time data intelligence. With extensive experience scaling growth-stage SaaS companies, Nicole brings expertise in strategic marketing, team leadership, and innovative programs that enhance brand recognition and pipeline creation. Most recently, she built and led the marketing and BDR team at Tackle, where she was instrumental in creating the Cloud GTM category, leading the company’s up-market strategy, and supporting a transformative shift in the business model.
Nicole is also passionate about supporting the next generation of GTM leaders. She founded and currently leads the Atlanta chapter of Pavilion (formerly Revenue Collective) and advises early-stage SaaS companies and their marketing leaders as they build teams and go-to-market strategies.
Nitya Fajardo Vila
SVP OF REVENUE at Factorial
Expertise: SaaS, B2B Revenue
About: Nitya Fajardo Vila is the Senior Vice President of Revenue at Factorial, where she plays a key role in driving sustainable growth through strategic revenue and sales initiatives. With a strong background in sales leadership, Nitya focuses on aligning sales, marketing, and product efforts to ensure smooth collaboration across departments. Her expertise lies in building scalable revenue models that foster customer success and long-term business growth.
Nitya’s leadership emphasizes data-driven decision-making, operational efficiency, and team alignment to achieve Factorial’s goals. She works closely with teams to track performance metrics, identify growth opportunities, and develop innovative approaches to meet the evolving needs of clients. A key player in Factorial’s success, Nitya has also been instrumental in expanding into international markets and scaling operations. Her passion for customer experience ensures that Factorial delivers consistent value to clients, positioning the company for sustainable growth in the competitive HR tech industry.
Norah McDonald
Chief Marketing Officer at Vbrick
Expertise: Growth and Transformational Environments, B2B GTM Strategy Planning | Execution, Global Campaign Strategy | Execution, Growth Marketing | Full Funnel, Sales Funnel | Pipeline Development, Sales Partner and Collaborator, Brand Builder
About: Norah is an experienced B2B marketing executive with a proven track record of leading high-performing teams to drive pipeline growth. As a transformational leader, she excels at defining and implementing strategic marketing directions that yield measurable results.
With a strong inclination for building and problem-solving, Norah motivates her teams to take ownership and feel empowered, enhancing operational effectiveness. She possesses an innate ability to thrive in environments marked by growth and transformation, consistently delivering business value and outstanding results.
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Oana Manolache
Founder & CEO of Sequel
Expertise: Events, Marketing, GTM Strategy, Entrepenuership, Content Marketing, Demand Generation
About: Founder of Sequel.io, ex @HP. Growing an awesome team with the purpose of providing organizations of all sizes with the ability to fully realize the future of work and connectivity.
Expert and keynote speaker at global events with a focus on innovation, the importance of consumer engagement in a B2B environment, women in technology and entrepreneurship.
Olga Andrienko
VP of Brand Marketing at Semrush
Expertise: Brand Marketing, Personal Branding, Marketing Strategy, Creative Strategy, Leadership
About: 10+ years of experience including brand building, brand management, audience retention, demand generation, advertising, and marketing in both B2B and B2C, private and public company.
6+ years in a leadership role growing a SaaS / B2B marketing team which delivers significant market share and revenue growth.
Creative, driven, with a strategic mindset, high attention to detail and ability to manage multiple, competing priorities simultaneously. Able to work in a fast-paced environment, proactive and result-oriented; at ease with risk-taking, test-and-learn experimenta
I bring change. I challenge people to grow. I assign tasks that seem impossible at first, and I broaden the horizons of my team’s minds. I define the “what” and let them figure our the “how. My team members have advanced in their careers much faster than employees in other departments.
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Pam Didner
Founder of Relentless Pursuit
Expertise: Revenue Growth, Sales & Marketing Alignment, Sales, Marketing, ABM, Sales Enablement, AI, Content Marketing
About: With over 20 years of experience, I am a passionate B2B marketer, fractional (part-time) CMO, speaker, writer & podcaster who loves bridging the gap between technology & marketing to build a seamless customer experience, and boost sales & marketing alignment.
Pamela Morrow
WW Vice President, Revenue Operations & Enablement at Cribl
Expertise: Leadership, Planning, RevOps, Sales Process, Project Management
About: Pamela Morrow serves as the Worldwide Vice President of Revenue Operations and Enablement at Cribl, overseeing the alignment of sales, marketing, and customer success teams. With a focus on operational efficiency, Pamela ensures that Cribl’s processes support business growth and deliver value to customers. She emphasizes cross-functional collaboration to maximize impact and foster long-term success. Through her work, Pamela drives revenue growth by ensuring that every team has the resources and support needed to succeed.
Patricia DuChene
CRO at Postal
Expertise: International Sales, Business Development, Revenue Leadership
About: As Chief Revenue Officer at Postal, Patricia DuChene leads efforts to drive revenue growth through alignment of sales, marketing, and customer success teams. Her leadership emphasizes building sustainable growth strategies that foster deep, long-term relationships with customers. Patricia works closely with teams to ensure that all revenue initiatives support Postal’s mission to redefine offline marketing through automation and personalization.
With a background in revenue operations, Patricia has a deep understanding of how to balance short-term wins with long-term growth objectives. Her focus on customer engagement and operational alignment helps Postal scale efficiently while delivering value to its users. Patricia’s approach ensures the company remains agile, continuously adapting its strategies to meet changing market demands and customer needs.
Paty Araiza
Founder & CEO of Ignite Sales Academy
Expertise: Sales Recruitment, Talent Placement, Candidate Sourcing, Interview Coaching, Hiring Strategy
About: Paty Araiza helps early-stage SaaS companies secure top sales talent to scale successfully. As the CEO of Ignite Sales Academy, she specializes in talent placement and recruitment strategies tailored to navigating the high-stakes process of building their first sales teams.
With a strong background in sales leadership, Paty has a deep understanding of what makes a successful sales hire. She focuses on placements that will drive revenue growth and lay the foundation for scalable success.
Paula Hansen
President and Chief Revenue Officer at Docusign
Expertise: Business Growth and Sales Model Transformation, SAAS and Cloud Subscription/Renewal Models, Customer Experience, GTM Development and Market Expansion
About: Paula is a seasoned global technology executive, serving as President, Chief Revenue Officer, and Board Member with over 25 years of expertise in driving growth and delivering exceptional financial results. She excels in building and leading high-performance teams, acting as a catalyst for sustainable, profitable, and recurring revenue growth. Paula’s leadership is defined by seamless cross-functional execution and a relentless focus on customer business transformation.
As a proven change agent, Paula has a track record of transforming business models to expand into new markets and categories. Her strategic approach and growth mindset have been instrumental in identifying growth levers and implementing scalable, repeatable go-to-market programs. She was recognized as the 2023 Stevie Award winner for Female Executive, reflecting her impactful leadership.
Paula is passionate about storytelling, particularly around customer success, community purpose, and organizational vision. As a servant leader, she is committed to fostering an inclusive and diverse culture rooted in trust, high engagement, transparent communication, and teamwork.
Paula Kennedy Garcia
Chief Executive Officer at Forward Emphasis International
Expertise: Innovation Development, Customer Experience, Digital Transformation, Revenue Generation, Regulated Industry
About: Paula is a strategic leader specializing in growth and innovation within the global Customer Experience Management (CXM) and Business Process Outsourcing (BPO) markets, as well as emerging technology and product solutions. She serves as an advisor to tech startups and scale-ups, providing expertise in go-to-market strategies, growth, product fit, marketing, and partnership and acquisition strategies.
Recognized for her exceptional design and leadership in SaaS product development and go-to-market execution, Paula is also a published writer for the Forbes Technology Council. She chairs the Customer Experience Foundation BPO Council and is a founding member of Chief UK. Additionally, Paula holds a position as a Non-Executive Director at Brain Injury Matters and frequently shares her insights as an industry keynote speaker, podcast guest, and event moderator.
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Qetsiyah Jacobson
Creator Paid Partnerships Manager at Stan
Expertise: Founder-Led Growth, Personal Branding, Professional Branding, Social Media Marketing, Content Strategy, UGC
About: Qetsiyah Jacobson is a multi-faceted marketer, personal branding strategist, and Creator Paid Partnerships Manager at Stan, a leading company in the creator economy. In her role at Stan, she manages high-impact UGC campaigns for paid efforts, collaborating with creators to drive results and expand brand influence.
Beyond her work at Stan, Qetsiyah is an accomplished freelancer and content creator with over 13,000 followers across social platforms. She specializes in helping creators and founders build authentic, impactful personal brands online, combining strategic social content and storytelling to foster organic growth. Her diverse experience spans industries including entertainment, CPG, and tech, where she has consistently delivered innovative campaigns that drive engagement and growth.
Qetsiyah’s entrepreneurial journey began with launching her own ventures, including a lash brand featured on Cardi B’s makeup artist’s Instagram and Just Basixs, a clothing line that achieved four-figure sales in its first month. She is also the founder of Unserious, a media company and community for chronically online marketers, where she inspires others to push creative boundaries in social media marketing.
With a passion for blending personal branding efforts with innovative social media strategies, Qetsiyah is dedicated to empowering creators and brands to thrive in the digital age.
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Rachel Mayes
Venture Capital Sales at Carta
Expertise:Developing Your Sales Career, Deal Strategy, Sales Process and Pipeline Management, and Scaling High-Performing Sales Teams
About: As the Senior Director of Sales – Venture Capital at Carta, I lead our Emerging Managers and Mid-Size Venture Funds business, overseeing an incredible team of Account Executives and Sales Managers. With 13 years of experience across multiple verticals, I specialize in working with companies in hyper-growth mode, including eight years in San Francisco with a focus on B2B SaaS and four years in NYC fintech.
I love rolling up my sleeves and solving complex business challenges, uncovering opportunities for growth, and creating strategies that drive impactful results. I’m passionate about developing sales careers, deal strategy, scaling high-performing teams, and uplifting Women in tech and Venture Capital. I’ve been fortunate in my career to contribute to high-performing and high growth organizations like Yelp, Samsara, and Carta, where I have been able to continuously learn and refine my craft.
Outside of work, I’m an Executive Member of Pavilion Sales and serve on the Steering Committee for All Raise, an organization dedicated to empowering Women in Venture Capital. I’m also a proud new mom to a six-month-old son, supported by an amazing community of family and friends. I enjoy traveling, running, hiking, learning new skills, and a great glass of Pinot.
Ralphie White
VP of Customer Success at Deepgram
Expertise: Customer Success, Rapid Revenue Growth, Customer Retention, Customer Experience, Data-driven Decision Making
About: Ralphette “Ralphie” White is a distinguished Customer Success and Revenue Leader with over 15 years of experience driving post-sales revenue, retention, and productivity through AI innovation. Recognized for her expertise in building, scaling, and transforming high-performing Customer Success organizations, Ralphie has been instrumental in helping startups and B2B SaaS companies achieve exceptional business outcomes.
Ralphie has worked across the entire customer journey, leading onboarding, implementation, technical account management, support, partner management, and data operations teams. By prioritizing customer-centric transformation and aligning organizational goals with customer outcomes, she fosters a culture of collaboration and innovation, championing customer-led growth strategies and leveraging insights to unlock customer value at scale.
Randi-Sue Deckard
SVP of Client Engagement at BESLER
Expertise: GTM, Strategic Planning, Revenue & Profit Growth, Leadership, Business Relationship Management
About: Randi-Sue Deckard is a clinical lab scientist turned GTM leader who has built a career in healthcare. She has influenced over $100M in revenue over the past 15 years in LifeSciences, Oncology, Technology and Finance verticals of healthcare.
She has built and led customer-centric teams with a focus on using data-driven decision and business fluency to ensure profitable growth. She’s an active mentor for GirlzWhoSell and co-chair of the Pavilion DFW Chapter.
Rayna Van Beuzekom
Video Producer at Commsor
Expertise: Videography, Photography, Influencer Marketing, Diversity & Inclusion, Storytelling and Writing
About: Rayna has been passionate about storytelling from the moment they picked up a camera at the age of six, and they hasn’t put it down since. With footage documenting every stage of them life, them love for capturing stories has only grown stronger. From using a Sony Handycam as a child to mastering the art of video editing and production, Rayna is dedicated to uncovering and telling the untold stories—whether it’s through personal experiences, brand narratives, or creative projects.
Currently serving as the in-house video editor at Commsor, Rayna has also worked with notable organizations such as Lavender, Fleishman-Hillard, GoArmy, Steelcase, and the University of Florida. Them expertise spans across Adobe Premiere Pro, Adobe After Effects, Final Cut Pro X, DSLR and Cinema cameras, as well as videography, photography, influencer marketing, diversity & inclusion, and storytelling.
Rebekah Telford
Director of Revenue Enablement at SMA Technologies
Expertise: Marketing, Management, Strategic Planning, Marketing Strategy, Online Marketing
About: Rebekah Telford is the Marketing Director of Demand Generation at SMA Technologies, where she focuses on developing marketing strategies that drive brand visibility and generate qualified leads. With extensive experience in demand generation, Rebekah leads initiatives that align marketing campaigns with revenue goals. Her expertise lies in using data-driven approaches to optimize marketing efforts and foster collaboration between sales and marketing teams. Rebekah is dedicated to building meaningful customer relationships and ensuring that marketing strategies contribute to the long-term success of the company.
Regina Magaril
Head of Revenue Marketing at Mutiny
Expertise: B2B Marketing
About: Drawing on over a decade of experience spanning management consulting at Deloitte and leading professional services at an OKR software company, Regina discovered her passion for transforming marketing into a strategic revenue driver. Her approach to community marketing helped create powerful movements that aligned customer success with business growth. Now serving as Head of Revenue Marketing at Mutiny, she leverages her unique background in consulting and SaaS to build data-driven marketing programs that consistently deliver measurable revenue impact while fostering authentic customer communities.
Renan Gutman
CPO at Remepy
Expertise: Product management, SaaS, Product Design
About: Renan Gutman is the Chief Product Officer (CPO) at Remepy, where she leads the strategic direction, development, and execution of innovative product solutions. With a focus on creating impactful, customer-centric tools, Renan ensures that Remepy’s offerings empower businesses and individuals to succeed in a rapidly evolving landscape.
Prior to joining Remepy, Renan served as the Executive Vice President of Product at Kaltura, where she played a pivotal role in driving the company’s success as a leader in video technology. At Kaltura, she spearheaded the development of cutting-edge solutions for the education, media, and enterprise sectors, ensuring that products aligned with market trends and customer needs. Her leadership emphasized cross-functional collaboration, integrating engineering, marketing, and sales teams to deliver flexible solutions with long-term value.
Renan’s career is marked by her ability to stay ahead of market trends, integrating emerging technologies and adapting strategies to meet the dynamic needs of clients. Her visionary leadership continues to solidify her reputation as a driving force in product innovation and business growth.
Robin Izsak-Tseng
Fractional Marketing Leader at Wellhub
Expertise: Revenue Marketing, Demand Generation, ABM, Content Strategy, Sales & Marketing Alignment, Category Building
About: Growth marketing leader with demonstrated success in a range of B2B SaaS organizations. Highly skilled in demand gen, digital, ABM, content strategy, sales & marketing alignment, and category building.
Rosalyn Santa Elena
Founder of The RevOps Collective
Expertise: RevOps, Executive Coaching, Sales Training, Brand, Management, Content Strategy, Project Management, Change Management
About: As the Founder of The RevOps Collective, an advisor for several high-growth startups, an active leader in several communities, a keynote speaker, and the host of The Revenue Engine Podcast. I’m on a mission to elevate the Ops function & Ops professionals. How? By providing RevOps-as-a-Strategy through 4 pillars:
- RevOps Executive Coaching & Professional Development
- RevOps Community & Networking
- Strategic GTM & RevOps Consulting Services
- Fractional RevOps Leadership
My Top 3 Super Powers
- Communication – the ability to influence w/o authority, quickly earn trust through empathy & accountability, drive alignment, and bring everyone along the journey
- Seeing around corners, identifying blind spots, and making recommendations based upon experience, insights, and creativity
- Balancing between strategic thinking & tactical execution and between short term & long term
Ruchika Chopra
Vice President of Sales Operations at Illumio
Expertise: GTM Operations, Leadership
About: Ruchika is a seasoned leader with over 15 years of experience in scaling and optimizing go-to-market operations and processes. Her expertise lies in driving operational efficiency and re-engineering business processes to meet the demands of hyper-growth environments. Ruchika has successfully led teams through one IPO and two acquisitions, showcasing her ability to navigate and thrive in dynamic, high-growth settings.
She has a proven track record of leading business process improvements across the entire sales life cycle, from lead qualification to deal closure. Specializing in Configure, Price, Quote (CPQ) systems, Ruchika has designed, implemented, and supported complex CPQ processes using various industry-leading tools. Her expertise in this area has earned her a spot on the customer advisory boards of leading companies in the CPQ space.
Additionally, Ruchika is regularly sought after to consult as a CPQ and CRM expert through leading global expert networks, further solidifying her reputation as a trusted advisor in the field.
Ruth Rowan
CMO at Avanade
Expertise: Brand Marketing, Content Marketing, Content Strategy, Demand Generation, Digital Marketing, Growth Marketing, Lead Generation, Marketing Strategy, Marketing Consulting, Performance Marketing
About: Ruth brings over 25 years of experience in marketing and commercial roles, focusing on delivering marketing and demand generation targets that drive rapid growth, international expansion, and digital transformation within complex organizations. She has most recently held global CMO positions and served on the Executive Committee for companies such as Avanade (a Microsoft and Accenture joint venture), NTT, Dimension Data, and BT. Throughout her career, Ruth has worked across all sectors of the technology industry, helping B2B customers adopt and benefit from technological innovations.
A strong advocate for balancing profitable long-term growth with a positive sustainable impact, Ruth has taken on Non-Executive Director and Trustee roles over the last decade. She has advised several not-for-profit and high-growth organizations on international growth, digital transformation, purpose and brand definition, proposition and content development, and marketing strategy. Ruth travels extensively, speaks at global events, and has led her teams to win several industry awards. She frequently contributes to business media articles and social media communities while supporting various marketing education programs.
As a proud Fellow of the Marketing Society, Ruth has been recognized as one of the 50 Leading Lights promoting Kind Leadership in the UK. She is passionate about learning and is currently pursuing her Wine & Spirit Education Trust Diploma.
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Salina Yeung
B2B Sales and Marketing Trainer at Theinacademy
Expertise: LinkedIn Strategy, Personal Branding, Marketing Strategy, Business Strategy, Entrepreneurship
About: Sick and tired of another boring corporate training? Only to wait for the next bathroom break? Your team deserves better. (And you know it!)
“The best ROI my team has ever experienced was hiring Salina!”
— That’s what the Head of Sales at VISA said about my workshop.
When companies like LinkedIn, Visa, HubSpot need to up their Sales + Marketing Game, they call me. After all, whoever puts customers first WINS! This is my philosophy for every successful business.
Solving big, complex problems for customers and relentlessly delivering exceptional business value brings me joy and is where I excel the most.
As a B2B Sales & Marketing Leader with 12+ years working with top SaaS brands: LinkedIn, Zoom, Twilio, HubSpot, Clickup & more, I know exactly what it takes to build brands that customers LOVE + FOLLOW + CONVERT!
Samantha McKenna
Founder of #samsales
Expertise: Sales, Email Marketing, SaaS, Leadership, Personal Branding, Content Strategy
About: I had my first exposure to competitive “sales” in sixth grade when my school raised money for the Leukemia Lymphoma Society. Knocking door to door and delivering a pitch was the start of my education; I still have the portable TV that I won for second place, which fuels my competitive spirit.
I’ve spent my career in sales doing a few things – breaking records, putting others first, creating global sales programs, educating through peer interaction, and going to great lengths to make people feel valued. I’ve launched new verticals, overseen the GTM strategy for some of the most successful initiatives in company history, and put in processes across businesses that redefine how each company works and succeeds.
As the founder of #samsales, I oversee an all-women team of 14 who believe in a manners-first and buyer-first approach. We:
- Run sales trainings that cover prospecting via your likely under-utilized LI Sales Nav licenses, how to write great email copy, Show Me You Know Me™, perfect discovery calls, etc. all while being sales methodology agnostic
- Speak at 100+ annual events – keynoting for SKOs, international conferences, and podcasts alike re: sales, social selling, and women in tech/sales/leadership
- Write the content you have in your sales engagement tool, etc using our proprietary techniques + the most up-to-date data on what works to drive opens + replies
- Teach social selling – as an LI influencer, ambassador of Sales Navigator, and former LI leader, I understand how to use the ecosystem to truly SELL. I’ve personally trained tens of thousands on the platform, ranging from 10-person teams to Fortune 500 brands.
- Build brands for C-Suites on LinkedIn. If you want to build a brand on LI but don’t know what to write, don’t understand the algorithm, and don’t have the time to manage, our full-service strategy will manage it exclusively like we do for some of the most prominent/highly visible execs you see on LI.
As a founder, I have one goal – to make as much positive impact as we can. Since our inception, we’ve raised over 120K via personal donations + our annual charity events for incredible causes, and have given away hundreds of our trainings to the military and transitioning teachers, free of charge.
When you hire us, you’re not just hiring a team, but rather investing in one who constantly puts good into the world.
Who am I, otherwise –
Philanthropist, investor, dog lover, die hard competitor, writer, former Nickelodeon game show contestant, extrovert, expert in self-deprecating humor, and willing to walk through fire to make you laugh.
Sandi Lin
CEO & Co-Founder of Skilljar
Expertise: B2B Product Management, Strategy
About: Sandi Lin is the CEO and Co-founder of Skilljar, a leading customer training platform that helps companies transform their users into product experts and evangelists. Before founding Skilljar, she led product management teams at Amazon, overseeing programs such as Fulfillment by Amazon and Amazon Local.
Sandi holds both bachelor’s and master’s degrees in engineering from the Massachusetts Institute of Technology (MIT) and an MBA from the Stanford Graduate School of Business.
Under her leadership, Skilljar has partnered with companies like Tableau, Verizon, and Zenefits to accelerate product adoption and increase customer retention. The platform is recognized for its customer education solutions, earning accolades such as G2’s Category Leader in Customer Education and TrustRadius’s Best Feature Set in Customer Training.
Sandi’s vision for Skilljar stems from her passion for education and technology. She believes that proper education is essential for unlocking technology’s benefits for individuals, organizations, and society. This mission drives Skilljar’s efforts to ensure customers are set up for success at each phase of their journey.
Sandy Yu
Growth Executive at Revenue Retention Advisors
Expertise: Strategy, Cross-functional Collaborations, Upsell, Customer Retention, Leadership
About: Sandy is dedicated to deeply understanding customers, identifying the value they seek, and ensuring that products deliver the outcomes they desire. She believes that companies should view their customers as one of their most significant growth levers, emphasizing that it costs five times less to sell to existing customers than to acquire new ones. Having transitioned from the corporate world, Sandy now focuses on helping companies capture hidden revenue from their existing customer base, align cross-functional teams on their go-to-market strategies, and scale post-sales operations to drive growth and profitability.
Sara McNamara
Director of Revenue Operations at Hyperscayle LLC
Expertise: Marketing Operations, Marketing, Revenue Operations, GTM, Sales Operations
About: Hi! I’m Sara and I work with Marketing, Sales, Revenue Ops, and CS leaders to:
- Optimize GTM efforts as much as possible; promoting efficiency, productivity, and scalability
- Help define strategy and “how we will get there” utilizing tools and processes
- Recruit and mentor superstar teams of GTM professionals
- Continuously look for new opportunities for innovation (AI, anyone?)
- Guide teams successfully through massive amounts of change
- Clean up, standardize, and extract insights from data
I’m one of the leading voices in Marketing Operations and Revenue Operations; I love mentoring and teaching others what I have learned (and continue to learn) throughout my career.
Whether it’s working directly with C-suite executives to understand their strategy and how we can leverage tools (and more) to get there, consulting with everyday marketers to optimize their efforts, partnering with sales professionals to improve lead pass, or even making technical adjustments in a martech or salestech system…I can do it all! And this isn’t a coincidence; it’s by design. I love ongoing learning and am always taking courses or certifications to learn more and to expand my toolset so I can best help my internal customers.
Follow me to learn more about marketing, marketing operations, sales operations, and revenue operations!
Sara Schonfeld
VP of Marketing at HiveWatch
Expertise: Brand, Demand Generation, Growth Marketing, ABM
About: Experienced demand generation marketer with a history of leading successful GTM teams in B2B SaaS. Proven track record of strategizing and executing multi-channel efforts that help my company exceed pipeline and revenue targets, with a heavy focus on data-driven decision making.
A key strength is my ability to think strategically big picture (annual planning, budgeting, cross-functional partnerships) while also rolling up my sleeves to get the work done (campaign execution, marketing operations and attribution, reporting).
Extensive experience in digital marketing, email marketing, ABM, event and field marketing, content marketing, and marketing operations. Have also dabbled (and had success) in product marketing and customer marketing.
I am an avid beach volleyball player, reader, and dog lover (#adoptdontshop). I will also try and find a way to use a Friends, Schitt’s Creek, or Parks and Rec gif in as much content as possible.
Sara Strope
Marketing Advisor at Payabli
Expertise: Marketing Strategy, Product Marketing, Demand Generation, Branding & Identity, Customer Experience
About: Sara is a customer-focused Chief Marketing Officer (CMO) who drives growth by creating a seamless journey from customer acquisition to retention and expansion. Her expertise lies in helping B2B SaaS companies accelerate growth throughout the entire customer lifecycle.
Sara builds high-performing, collaborative teams that enhance brand awareness, drive customer acquisition, facilitate product adoption, and foster long-lasting customer relationships. With a proven track record from companies like TaxJar to IBM, she is a seasoned marketing and customer success executive who consistently delivers results.
Sara Teare
Events & Business Development Director at Plannd
Expertise: Business Development, B2B Events
About: Sara Teare serves as the Events and Business Development Director at Plannd, where she leads efforts to design impactful events and forge strategic partnerships. Sara focuses on aligning Plannd’s offerings with client needs, ensuring events are tailored to drive engagement and deliver measurable business outcomes. With a background in event management and business development, Sara combines creative thinking with strategic planning to foster long-term partnerships.
Her work involves collaborating with clients to create experiences that align with brand objectives, ensuring every event adds value and strengthens relationships. Sara’s leadership helps position Plannd as a leader in the events space, known for its ability to deliver high-quality, memorable events that enhance customer engagement and promote growth.
Sarah Allen-Short
Head of Research and GTM Analyst at GTM Partners
Expertise: B2B Marketing and Communications
About: Sarah is a marketing and communications expert with 20 years of experience across technology, nonprofit, government, and higher education sectors, with a focus on B2B. She excels in applying the skills and knowledge gained from working with Fortune 500 companies and billion-dollar startups to help startups and scaleups achieve success. Sarah is driven by a commitment to transparency, collaboration, kindness, and generosity in the workplace, fostering an environment where teams can thrive and grow.
Sarah E. Brown
VP of Marketing at ServiceRocket
Expertise: Account-Based Marketing (ABM), Revenue Generation – Including Net New, Upsells, Cross-Sells, Referrals, and Growing Customer LTV, Building and Managing High-Performing Teams
About: Sarah is a B2B tech marketing executive, author, and startup mentor with extensive experience in scaling software companies through customer-centric marketing.
Recognized as an industry leader with a proven track record, Sarah created and executed marketing strategies for three self-funded B2B SaaS startups that were each rapidly acquired in 2015. Her accolades include the “Share The Knowledge” Award from ServiceRocket in 2016, being named to Amity’s Customer Success A-List, and receiving multiple Top 100 Customer Success Influencer awards from MindTouch. In 2017, she was recognized as a Top 75 SaaS Influencer and a Top 40 Customer Success Influencer by Tenfold, and named a Top 200 Content Experience Strategist by MindTouch. Additionally, she earned the title of Top 100 Customer Success Strategist by MindTouch in March 2018 and was honored as a 2021 Techstars “All-Star” Mentor. Most recently, in June 2022, she was named a 40 Under 40 Business Leader by the Colorado LCC, and in September 2023, she was included in BizWest’s Boulder Valley 40 Under Forty list.
Sarah is also the author of Lead Upwards, a book that explores strategies and insights for thriving as a leader in fast-paced, high-growth industries. Her writing and mentorship continue to inspire B2B professionals and startups worldwide.
Sarah Kamp
Senior Manager, Field Marketing & ABM at Betterworks
Expertise: Sales, Marketing, SaaS B2B, Strategic Marketing Events, Product, and Customer Success
About: With over a decade of experience in sales and marketing for SaaS B2B companies, Sarah currently leads Global Events, Field Marketing, and ABM at Betterworks, a top platform for continuous performance management. In her role, she oversees the planning, execution, and measurement of strategic marketing campaigns across multiple channels and regions, working closely with sales, product, and customer success teams. Leveraging her expertise in marketing programs, demand generation, and stakeholder management, Sarah creates impactful campaigns that drive awareness, pipeline, and revenue for the company.
Passionate about delivering value to customers and prospects, Sarah aligns her work with Betterworks’ mission to make work more meaningful and rewarding. She is always eager to learn, take on new challenges, and contribute to the success of her team and the organization.
Sarah McConnell
VP of Demand Generation at Qualified
Expertise: Demand Generation, Pipeline Generation, Digital Marketing, Email Marketing, ABM, Event, Field Marketing, Content Marketing, Marketing Operations
About: Experienced demand generation marketer with a history of leading successful GTM teams in B2B SaaS. Proven track record of strategizing and executing multi-channel efforts that help my company exceed pipeline and revenue targets, with a heavy focus on data-driven decision making. A key strength is my ability to think strategically big picture (annual planning, budgeting, cross-functional partnerships) while also rolling up my sleeves to get the work done (campaign execution, marketing operations and attribution, reporting).
Extensive experience in digital marketing, email marketing, ABM, event and field marketing, content marketing, and marketing operations. Have also dabbled (and had success) in product marketing and customer marketing.
I am an avid beach volleyball player, reader, and dog lover (#adoptdontshop). I will also try and find a way to use a Friends, Schitt’s Creek, or Parks and Rec gif in as much content as possible.
Sarah Squires
Director of Programs at Women in Revenue
Expertise: Community, Events, Programming
About: Sarah Squires is the Director of Programs at Women in Revenue, an organization focused on empowering women working in revenue-generating roles. Sarah designs and manages programs that support the professional development and leadership growth of women in sales, marketing, and customer success. She also oversees initiatives that foster mentorship, networking, and advocacy within the community.
Her work focuses on building a supportive environment that helps women excel in leadership roles while promoting diversity within the revenue field. Sarah’s leadership ensures that Women in Revenue remains a valuable resource for professional growth, fostering community connections and driving meaningful change across industries.
Seline Karakaya
Founder & Managing Director of Excelerate Global
Expertise: Artificial Intelligence (AI), Thought Leadership, Growth Strategies, Venture Capital, Private equity
About: Seline Karakaya is Founder and Managing Director of Excelerate Global, a venture capital and private equity advisory group. In this capacity, Seline has worked with companies ranging from start-ups to multi-nationals to support their growth and fundraising needs. She works closely with founders, CEOs, and Boards of Directors—often as an interim CXO—on the most pressing strategic and tactical priorities, leading transformational change that touches marketing to product development, sourcing to pricing, strategy to fundraising, organization to governance.
Prior to Excelerate Global, Seline was a Director at American Securities, a New York-based private equity firm with one of the most successful track records in the industry. During her tenure, Seline co-developed the Firm’s “Shared Vision” process for value creation and alignment, advised portfolio company CEOs across a variety of industries in topics ranging from strategy and growth to talent and change management, and led the execution of a number of high priority initiatives. She also developed and oversaw the Firm’s commercial due diligence efforts, leading the diligence process for over 250 deals.
Prior to American Securities, Seline was a management consultant at Bain & Company, where she spent 6 years advising Private Equity, Retail, Consumer Products, Tech/Media executives on M&A, corporate strategy, change management, and growth initiatives ranging from product development to new market entry. Seline was among the original members of Bain Los Angeles’s Private Equity Group.
Seline has also held positions at FEI Women’s Health, Amgen, Cerberus Capital Management, and American Express in a variety of capacities.
Seline graduated with the highest honors from the University of Southern California Marshall School of Business Honors Program with a degree in Business Administration, Strategy & Finance. She is also an active advocate of children’s causes in developing countries and animal welfare.
Shannon Duffy
CMO at Asana
Expertise: Marketing Strategy, Corporate Communications, Lead Generation & Lead Nurturing, Trade Shows, Event Planning, Community, Building, Customer Acquisition, PR & Social Media, Branding & Identity, Email Marketing, Traffic Generation, Team Development & Leadership
About: Shannon Duffy serves as Chief Marketing Officer at Asana, leading global marketing initiatives that strengthen the brand and enhance customer engagement. With deep experience in product-led marketing, Shannon ensures Asana’s campaigns align with business objectives, driving collaboration and growth. She leads a diverse marketing team responsible for increasing brand visibility and promoting the adoption of Asana’s work management solutions across industries.
Her strategic leadership emphasizes innovation and customer-first approaches, helping Asana maintain its position as a market leader. Shannon works closely with product teams to align messaging with Asana’s evolving offerings, ensuring campaigns resonate with customers and foster long-term success. Through impactful storytelling and creative marketing strategies, she has helped drive significant growth, expanding Asana’s global user base and reinforcing the company’s mission to promote teamwork and productivity.
Shannon Plumb
Fractional CRO and Advisor at Litwin & Plumb
Expertise: B2B Sales, Revenue & Profit Growth, Deal Strategy, Executive Coaching & Advising, Go-to-Market Strategy, Startups, Sales Process, Founder Led Sales, New Business Development, Sales Team Analysis, Leadership
About: Shannon Plumb brings over 20 years of expertise in Go-To-Market strategies, helping B2B and B2B2C organizations navigate growth and operational challenges. At Litwin & Plumb, she partners with companies to tackle complex revenue issues, from maintaining continuity during leadership transitions to optimizing processes and breaking through stagnation. Shannon’s strategic approach ensures businesses achieve sustainable success by aligning teams, empowering leaders, and driving measurable results.
In addition to her strategic vision, Shannon is deeply tactical, bringing expertise across the full sales cycle. She has designed and implemented end-to-end sales processes, developed value-based pricing models, created scalable sales enablement programs, and optimized pipeline forecasting to drive predictable revenue growth. Shannon has also led initiatives to shorten sales cycles, improve customer retention, and ensure seamless collaboration between sales, marketing, and customer success teams. Her hands-on approach ensures strategies are executed with precision and deliver measurable outcomes, from initial prospecting to deal closure and post-sale expansion.
Beyond her role at Litwin & Plumb, Shannon serves as Head of Events for Women in Sales, a GTM Advisor for Dextego, an Advisory Board Member for Fractionals United, and a Lead Mentor with TechStars. Her leadership spans Sales, Partnership, and Customer Success functions, enabling her to design scalable processes, build high-performing teams, and drive customer-centric growth.
When not growing revenue, she enjoys adventuring in the Colorado mountains, experimenting in the kitchen, and exploring unique destinations worldwide, from hiking volcanoes to snorkeling with whale sharks.
Shantel Love
Global VP Customer Success Clinical & School Assessment at Pearson
Expertise: Personal Branding, Mentoring, Coaching & Mentoring, Customer Experience, Customer Success
About: Shantel Love is a transformative force in personal branding and corporate leadership, currently serving as the Global VP of Customer Success at Pearson—a role that exemplifies her strategic prowess and commitment to excellence. With a proven track record of managing over $1 billion in sales revenue over her career across global enterprises, she has masterfully navigated complex business landscapes in customer service, renewals, inside sales, and accounts receivable.
As an executive sponsor of a Black Employee Resource Group and a Board member of Girlz Who Sell, Shantel is actively dismantling systemic barriers. The mission with Girlz Who Sell is bold and urgent: to close the gender gap in B2B sales by positioning sales as an intentional career choice, empowering young women with career flexibility, financial independence, and a clear pathway to leadership and entrepreneurship.
Her groundbreaking career and personal branding book, Promote Your D@mn Self: The 3 Personal Branding Mistakes to Avoid That Nearly Destroyed My Career, is more than a guide—it’s a manifesto of professional self-liberation. Drawing from deeply personal experiences of career challenges and breakthrough moments, Shantel delivers razor-sharp insights that transform professional roadblocks into rocket launchers of opportunity.
When Shantel takes the stage, magic happens. Audiences don’t just listen—they reimagine their leadership potential. Her electrifying keynotes provide actionable insights that build powerful personal brands, amplifying individual confidence, driving team engagement, and creating direct pathways to organizational excellence.
An unapologetic thought leader, her philosophy cuts through corporate noise: if you don’t advocate for yourself, who will? Through strategic mentorship and speaking, Shantel doesn’t just inspire—she equips professionals with the tools to rewrite their career narratives, shatter glass ceilings, and unlock their most powerful, authentic selves.
Shelliy Cymbalski
CMO of iT1
Expertise: Business Development, Channel, Marketing and Programs Execution Such as MDF, Rebates, Deal Registration, Certifications and Incentives.
About: With over 25 years in the channel, my focus is developing partner relationships and execution of strategic programs to drive aligned goals. iT1 is currently hiring. Please reach out if interested.
Shensi Ding
Co-Founder of Merge
Expertise: Leadership, B2B SaaS
About: Shensi Ding is the co-founder of Merge, a platform that simplifies B2B integrations by providing unified APIs that connect software systems seamlessly. Her leadership focuses on developing tools that make it easy for businesses to integrate their systems and optimize workflows. Shensi emphasizes innovation and customer feedback in the product development process, ensuring Merge continues to meet evolving business needs.
By focusing on simplifying technical integrations, Merge enables companies to reduce time spent on development and focus more on scaling their core operations. Shensi’s approach prioritizes collaboration between product and customer-facing teams, ensuring the company delivers value to its users. Under her leadership, Merge has become a trusted partner for businesses seeking to streamline their operations through smart integrations.
Shuchi Sarkar
CMO at LTIMindtree
Expertise: Strategy, Demand Generation
About: Shuchi is a CMO with over 25 years of progressive leadership experience in building, scaling, and transforming B2B and B2C brands for Fortune 500 companies and startups. Her career spans the Americas, Asia-Pacific, and Europe, showcasing a proven track record in leading diverse global teams to successfully enter new international markets. Driven by data, creative storytelling, and customer engagement, Shuchi consistently achieves market share dominance.
She oversees international cross-functional marketing, product, operations, and tech teams comprising over 150 employees, focused on building, launching, and amplifying purpose-driven brands that result in award-winning campaigns. With experience managing enterprise-level budgets exceeding $180 million and worldwide P&L ownership, Shuchi has also successfully planned and directed the transformation of a biotech startup within a resource-constrained, fast-growth environment.
Sidney Waterfall
VP of Marketing at OpenBrand
Expertise: B2B SaaS Marketing, Revenue Marketing, Sale-Led, PLG, GTM Strategy, Growth Strategies
About: Sidney is an expert in B2B Saas Marketing (sales led and product-led). She is passionate about doing things differently. Sidney transitions marketing teams from MQLs to revenue. She’s a revops nerd at heart.
You can find Sidney in Salesforce or Analytics tools. She is not attribution obsessed but does use data to articulate what’s working and what’s not.
Sofia Alexandra Silva
Demand Generation & ABM Manager at Reachdesk
Expertise: Demand Generation, ABM, Marketing, GTM Strategy
About: I’m Sofia, I’m based out of sunny Portugal and I spend my days looking for funny memes I can post on Reachdesk’s social media.
Besides that, I also build and execute integrated campaigns that build demand and pipeline. I’m passionate about connections and relationship building and I believe in a human-to-human marketing approach.
What I love: social media, demand gen & ABM, integrated marketing strategies, brand & community building
What I don’t fancy: performance marketing, operations, design
What do I do in my 5 to 9: plan my next trip and daydream with a fiction novel. Sometimes I bake fancy cakes too.
Sonia Dumas
Chief Income + Messaging Strategist at SONIADUMAS.com
Expertise: Artificial Intelligence (AI), Content Strategy, Social Media Advertising, Sales, Social Media
About: Sonia Dumas is a messaging strategist and income advisor who helps entrepreneurs align their brand messaging with revenue-generating goals. As the founder of SONIADUMAS.com, Sonia works closely with businesses to develop clear, impactful communications that connect with their audience and drive growth. Her expertise lies in crafting authentic brand stories that reflect the values and mission of her clients, helping them differentiate themselves in competitive markets. Sonia is passionate about empowering entrepreneurs to build profitable, purpose-driven brands. She believes that aligning messaging with strategic financial goals is key to long-term success and enjoys working with business leaders who are committed to making an impact.
Sophia Agustina
Founder & CEO of Gain Relationship
Expertise: GTM strategy, Customer Experience, Integrated Marketing
About: Sophia Agustina is a Global Marketing Leader with expertise in full-funnel, customer-centric, and ROI-driven marketing strategies. She is a co-creator of the 9 Cs framework – a go-to-market (GTM) strategy that focuses on customer value and business outcomes.
A recognized industry speaker, board member, and thought leader, Sophia shares her expertise and insights on personalization, brand-to-demand and customer relationship management – incorporating impactful strategies from the 9 Cs framework. Her recent industry interviews and speaking engagements include Forrester B2B Summit, Association of National Advertisers (ANA), LinkedIn I Heart ABM, Adweek, eMarketer, CMO Council and various B2B and B2C technology and customer conferences.
Sophia is an active Advisory Board member for CMO Council and is the Relationship Officer for North America. She led global brand-to-demand-to-ABM strategy at IBM – leading cross-functional teams to deliver high-performing, customer-centric campaigns and experiences that exceeded industry benchmarks by up to 8X. Prior to IBM, Sophia led account-based, field and industry marketing at Nuance Communications, Veracode and CA Technologies, and pioneered multi-touch, multi-channel marketing programs at Iron Mountain and Lycos.
A resident in Boston, MA, Sophia enjoys exploring new places and trying new restaurants. She takes pride in co-leading (with Gary Maggiolino) and connecting a stellar group of industry movers and shakers across business functions in the Greater Boston area – reach out to learn more.
Stefanie Dunn
Chief Growth Officer at Forsyte
Expertise: Business Development, Strategic Partnerships, Marketing, Sales, Cross-functional Team Leadership
About: Stefanie is a dynamic and results-driven strategic business executive specializing in marketing and branding. She excels at crafting and executing innovative go-to-market strategies that enhance brand presence and drive business success. With a talent for building and nurturing high-performing marketing and lead generation teams, she prioritizes fostering a positive and inclusive corporate culture.A passionate corporate mentor and community advocate, Stefanie is dedicated to authentic leadership and empowering others to reach their full potential through strategic guidance and professional development initiatives.
Steph Do
Vice President of Business Operations at Tropic
Expertise: Operations, Revenue
About: Steph Do serves as the Vice President of Business Operations at Tropic, where she plays a key role in driving operational efficiency and building scalable systems that support the company’s rapid growth. Her leadership focuses on creating frameworks that streamline processes, promote cross-functional collaboration, and ensure teams have the resources needed to succeed. With a data-driven mindset, Steph ensures that Tropic’s operations are agile and responsive to market demands. She works closely with finance, sales, and customer success teams to align strategies across the organization, ensuring smooth internal workflows.
In addition to her focus on day-to-day operations, Steph emphasizes continuous improvement, using metrics to track performance and identify areas for optimization. Her ability to adapt processes to meet evolving needs has helped Tropic maintain its competitive edge in procurement solutions. Steph’s leadership fosters a culture of collaboration, positioning the company for sustainable growth and long-term success.
Steph Pennell
Founder at The Event Critic
Expertise: Relationship Building, Event-Based Marketing, Marketing Strategy, B2B Marketing, B2C Marketing, Brand Storytelling, Personal Development
About: After a decade of transforming events from snooze-fests into success stories for both B2B and B2C companies, Steph realized marketing could be about more than just metrics. Through The Event Critic, she serves up unfiltered insights on what makes events truly work (and what makes them flop). Her newest venture, Dear Critic, tackles the messy reality of personal growth, creating a space where vulnerability meets wisdom. Whether she’s crafting knockout event strategies or helping others navigate their inner critics, Steph’s mission is simple: cut through the BS and create authentic connections that drive real impact.
Steph Reck
Advisor – Fractional Chief Revenue Officer
Expertise: Go-To-Market Strategy and Execution, Revenue Operation, Sales Enablement, Partner Strategy and Execution.
About: Steph Reck is a seasoned revenue executive with extensive experience in leading, building, and supporting high-performing, revenue-generating teams. She specializes in developing sustainable, repeatable processes and procedures that fuel long-term growth. With deep expertise in go-to-market (GTM) strategy and oversight of all aspects of a company’s revenue streams, Steph’s primary focus is driving profitable revenue growth and maximizing the value of the customer base. Her strategic approach ensures that businesses achieve consistent, scalable success.
Stephanie Neale
CEO of Blind Zebra
Expertise: Sales, Sales Training, Sales Development, Sales Management, Client Success
About:Stephanie Neale is motivated by helping others achieve more than they think they can. She is a scoreboard-obsessed, tenured sales leader who currently serves as CEO of Blind Zebra. Before stepping into her CEO role, Steph was VP of Client Success at SaaS company – PERQ and Sales Director at Gannett, in addition to being an award winning salesperson for a decade prior to leading teams.
Steph is a longtime student of business scaling, EOS Integrator and a Certified Blind Zebra Sales Operating System™ (BZSOS) Operations Coach. Blind Zebra makes selling simple by installing BZSOS with B2B sales teams nationwide. Steph is an Indiana native, graduated from Purdue University and resides in Indianapolis with her hubby (& business partner), their (combined) 5 kids and a Doodle they only claim some of the time.
Stephanie Valenti
Vice President of Sales, Accounting Channel at BILL
Expertise: Executive Management, Go-to-Market Strategy, Strategic Leadership, Sales, Leadership
About: With over 15 years of experience in B2B sales and operations, Stephanie Valenti is a 3x Executive operator across multiple industries. Today, Stephanie has taken a step into a large public company to drive innovation and leadership into the Accounting Channel at BILL- an innovator in the FinTech space.
Stephanie has a passion for scaling teams, building processes, and cultivating a winning culture, as evidenced by her executive roles at three record-breaking companies that achieved triple digit growth. She is also a creator and facilitator of executive level courses at Pavilion, a leader for a 2000+ member CRO group, and a start up advisor for Hatchet Ventures. She stands for people first leadership through accountability, transparency, and humility, and mentors the next generation of leaders enterprise-wide. Stephanie lives in Dallas with her husband and three children, and enjoys reading books in her spare time.
Stephanie White
Senior Director of Sales Enablement at Medallia
Expertise: Sales Management, Sales Enablement, Sales, Leadership, People Management
About: I’m a 4x enablement team builder with 19 years B2B Revenue Enablement, Sales, Marketing, Customer Success and Operations in technology helping clients grow and better their business.
After 6 M&As and 2 global expansions, scaling up strategically, effectively and fast is where I thrive.
For me, revenue enablement is people enablement. I love connecting with people and driving change in a way that truly moves business and people – and wake up excited to make a difference.
The choices we make every day in business to business sales impact the lives of many, connecting people to products, services to businesses and building better solutions for us all. It’s not about a product or widget. It’s about what it can do for someone else’s day.
Biggest motivators? Finding out what drives someone. Really listening. Connecting with what matters most. Doing everything you can to help them succeed. Removing obstacles. Innovating. Scaling.
Clifton Strengths – Strategic, Learner, Achiever, Relator, Maximizer.
When I’m not working, I love to explore, travel, cook and run.
Send me a message or connect with me on LinkedIn!
Surbhi Agarwal
CMO of Applied Intuition
Expertise: Product Strategy, Product Marketing, Go-to-market, Pricing, Positioning, Messaging, Launch, Developer Engagement, Customer Acquisition, ABM, Public speaking, Leading high performing teams, Change management, Diversity & Inclusion programs, General Management
About: Surbhi brings over 20 years of product and business leadership experience in both startups and large enterprises within the enterprise software sector. As a change leader, she has successfully built high-performing teams from the ground up to enter new markets and establish product categories. Her track record includes managing a revenue business exceeding $X billion at Google Cloud, overseeing more than 30 product lines, and securing greenfield enterprise customers.
Suzanne Randall
Managing Director at Accenture
Expertise: Marketing, Communications
About: Suzanne Randall is Accenture’s United States Marketing + Communications Lead—the company’s largest market—and is responsible for creating high-impact programs to advance Accenture’s position as tech and innovation leader, business partner of choice and top employer. She leads a brilliant team of M+C professionals to create unique, relevant experiences for clients, candidates, recruits, employees and community partners that demonstrate why Accenture’s brand is not only known for outstanding results—but loved. She fortifies relationships at scale in communities across the U.S. with unified, programmatic, and measurable strategies to help Accenture’s clients drive 360-degree value.
Since joining the company in 1996, Suzanne has worked on a variety of marketing and communications initiatives. Most recently, she led marketing and communications for the Midwest Market Unit, responsible for creating high-impact programs to drive strong sales and revenue growth and engage more than 11k people across the region. Prior to that, she led Executive Communications for Accenture’s North America CEO, engaging more than 55K people over a period of three plus years and leading up to Julie Sweet becoming the global CEO of Accenture. Suzanne directed the iconic end-to-end launch and opening of Accenture’s flagship San Francisco Innovation Hub. She also spearheaded Accenture’s global efforts to change the world in an hour with Code.org and orchestrated Accenture’s presence at the Grace Hopper Celebration of Women in Computing, Women Who Code CONNECT and Women in Cloud Digital Summit. Throughout her career, Suzanne has worked across Accenture’s businesses including Technology, Application Services, Outsourcing and Communications, Media & Entertainment and High Tech. In 2001, Suzanne served on the award-winning team to re-brand Andersen Consulting to Accenture.
Suzanne is proud to advance a culture of equality for all and is the founder and Executive Sponsor for Accenture’s Native American Employee Resource Group. As an enrolled member of the Turtle Mountain Band of Chippewa Indians in North Dakota, she is passionate about creating opportunities for Indian Country through tech.
Suzanne has a Master of Science in Integrated Marketing Communications from Northwestern University and a Bachelor of Arts in Public Relations from the University of North Dakota. She lives in Denver with her husband and their three children.
Sydney Sloan
Chief Market Officer at G2
Expertise: Holisitic Marketing, GTM Strategies, M&A Integrations, Product Launch
About: I am a seasoned marketing leader with decades of experience in driving transformative growth and innovation for high-tech companies. I’m proud to be the CMO at G2, where we are transforming the way companies achieve compliance and build trust with their customers. As an Advisor for Scale Venture Partners and a Limited Partner at Stage 2 Capital, I leverage my unique business, finance, and marketing talents to advise founders and go to market teams on GTM strategy, brand, strategic partnerships, customer journey, and employee culture.
My mission is to help B2B software companies achieve category leadership and global expansion by envisioning and implementing holistic marketing plans and impactful GTM strategies, M&A integrations, and product launches. I have successfully brought new and acquired products to market across customer segments, product categories, and verticals.
I have also built and mentored high-performing marketing teams and fostered a customer-centric culture. Some of my career highlights include scaling Salesloft from $16M to $135M+ in 3.5 years as CMO, transitioning Alfresco Software from an open-source technology to a modern platform for CIOs, and integrating more than 10 M&A transactions at Salesloft, Jive Software, and Adobe.
Sylvia Jensen
Senior Vice President Marketing at PVcase
Expertise: Leadership, B2B Marketing, Product Marketing, Growth Marketing, Customer Community
About: Sylvia is a commercially-minded and results-driven Chief Marketing Officer (CMO) with a progressive career focused on designing and executing strategic marketing initiatives for leading global SaaS companies. Her expertise lies in driving business growth and scaling operations cost-effectively. She has a proven track record of generating new business by maximizing client acquisition and retention across geographically diverse markets.
Sylvia excels in creating and refining product messaging, enhancing brand awareness, and improving lead generation efficiency through automation and AI. She is also adept at building customer communities that foster a positive support environment and inspire new prospects. As a trusted and inspirational business leader, Sylvia is dedicated to instilling positive change, encouraging and motivating teams to transform their performance, and facilitating the successful achievement of organizational objectives for both start-up and scale-up businesses.
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Talya Heller G
Competitive Positioning Consultant and Founder at Down to a T
Expertise: B2B Marketing Strategy, Product marketing, GTM, Market Research, Competitive Analysis
About: Talya Heller is a seasoned product marketer, believes competitive research should drive strategy and positioning—not get buried in battlecards. As the founder of Down to a T GTM Consulting, Talya partners with B2B marketing leaders to create compelling narratives that help companies stand out in crowded markets.
Prior to founding her consultancy, she worked as a 2x director of Product Marketing at growth stage startups, building and scaling the function from scratch. With a background in Product (and prior to that, as a PMO), she always held cross functional roles, aligning product development with go-to-market success. These days she’s helping companies understand their market position, and develop strategies to improve their sales performance.
Tamara McCleary
CEO of Thulium
Expertise: Leadership. Management, Research
About: Tamara has dedicated over two decades to navigating the intersections of technology, marketing, and ethics, driven by a vision of fostering innovation that serves humanity fairly and wisely. Her graduate studies at Harvard, focusing on science, technology, and ethics, have shaped her leadership approach in AI and marketing, equipping her to address the ethical dilemmas posed by digital technologies and advocate for regulations that protect human rights and societal well-being.
Throughout her career, Tamara has been a passionate advocate for the responsible development and deployment of emerging technologies, recognizing their significant influence on global discourse. She has had the privilege of presenting on international stages, discussing technologies set to disrupt various aspects of life while promoting responsible AI usage. Notable speaking engagements include Google’s headquarters, SAP Sapphire, Dell Technologies World, and IBM Think, where she has provided strategic guidance to industry leaders such as Amazon, Verizon Enterprise, Huawei, AT&T, Cisco, Citrix, and RSA Security on navigating the ethical landscape of future technologies.
As CEO of Thulium, Tamara is not merely a figurehead; she plays an active role in AI model development, data analytics, and strategic visioning. This hands-on involvement ensures that the company’s solutions not only meet but anticipate client needs in a rapidly changing digital environment. While Thulium operates globally, its mission remains focused on using AI and social media to build connections that are profitable, progressive, and positive. Tamara leads a diverse global team, celebrating different perspectives as the foundation of innovation and creativity.
For Tamara, leadership extends beyond managing company directives; it encompasses creating an inclusive environment where diverse viewpoints are encouraged, fostering innovation and creativity, and ensuring that all team members feel seen, heard, valued, and included.
Her commitment to change goes beyond the workplace. Tamara is passionate about leveraging platforms to advocate for social change, promoting sustainability, supporting social justice, and ensuring that digital advancements enrich rather than exclude. Her mission is to make a tangible impact that transcends profit margins, touching lives and transforming societal norms.
Tameka Bazile
Expertise: Social Media Strategy, Content Marketing, Branding & Identity, Digital Marketing, Strategic Marketing
About: In my full-time work, I am the Manager of Social Media Strategy at TIME. I implement multi-faceted paid social media campaigns and branded content that center brand recognition and audience relevance. I use key cultural moments to shape a narrative through creative storytelling, engaging copy, and intentional creative direction. My skills have contributed to consistent increases in digital product sales, brand recognition, and client retention.
Separately, I am a multi-platform content creator. I was one of 120 selected to be part of LinkedIn’s US Creator Accelerator program for Technology and Innovation, which led to my establishing a community of social media, creator economy, and emerging technology professionals. We dissect all things socials, content, and personal branding. On Instagram and Pinterest, you can find me illustrating skincare tips, style choices, clips of my lifestyle, and some relationship talk.
Tara Pawlak
SVP of Marketing at Revenue Grid
Expertise: People First Strategy, Marketing, Demand Generation
About: A dynamic marketing executive who has over 15+ years of experience in building GTM plans alongside some fabulous driven marketers to fuel growth. My main passion within Marketing is strategy, operations, martech and of course B2B demand generation!
Tas Bober
B2B SaaS Digital Marketing Advisor & Founder at Delphinium
Expertise: Demand Generation, Website Optimization, Digital Marketing, B2B Marketing
About: Tas, pronounced to rhyme with “SaaS” (what a coincidence!), believes it’s time to rethink how landing pages are approached in B2B marketing. The industry often prioritizes conversions to the detriment of understanding the non-linear B2B buying journey, which involves larger buying committees and marketing teams stretched thin by limited resources and unrealistic targets.
Prioritizing the buyer’s needs and focusing on information consumption can lead to impressive results, such as a 265% increase in purchases for SnagIt and a rise in meetings booked from 0.13% to 3.43% for Conveyor. With over 15 years of experience managing more than 400 websites and learning from countless mistakes, Tas now helps B2B marketing teams design landing pages for their paid media programs that effectively embody these principles.
Taylor Udell
Head of Growth at Champify
Expertise: GTM Strategy, Marketing Operations, Martech, Demand Generation
About: Taylor is the Head of Growth at Champify, helping companies turn former customers into revenue. She has a background in marketing and product management working at companies like Twilio, Fossa and Heap.
Tenisha Griggs
Founder & CEO of 37X Digital Marketing Agency
Expertise: Digital Marketing, B2B, GTM Strategy, ABM, Leadership Development
About: An industry-leading executive acknowledged for significantly expanding client growth, establishing strategic partnerships, and boosting company revenue. As an innovation-focused executive, I am credited with developing GTM programs for revenue organizations spanning Mid-Market and Global Enterprises. I’ve overseen a global team managing over $100M+ in media spend.
Recognized as Advertiser of the Year by “Ad Week,” I am an integrity-driven leader adept at hiring, retaining, and developing talent, while championing diversity, equity, and inclusion initiatives. My exceptional leadership resulted in Terminus being named the ‘Category Leader in B2B Ad Platforms’ by the renowned research and advisory company, Forrester. My expertise has garnered frequent invitations for podcast appearances, webinars, and other industry engagements.
Tessa Baron
Chief Marketing Officer at Lumivero
Expertise: Messaging, Business Development, B2B Marketing
About: Tessa helps large enterprises and start-ups build their brand and bring it to life through compelling content experiences.
Therese Tucker
Founder and Co-Chief Executive Officer at BlackLine
Expertise: Business Process, SaaS, Finance
About: Therese Tucker co-founded BlackLine to revolutionize financial processes through automation. As Co-CEO, she drives innovation, ensuring that the company’s solutions provide measurable value to clients by streamlining operations and improving transparency. Under her leadership, BlackLine has become a global leader in financial automation, helping companies replace manual accounting processes with modern, cloud-based solutions. Therese’s vision has transformed the way businesses manage their financial close, enabling companies to operate more efficiently and with greater accuracy. Through her commitment to innovation and customer success, BlackLine continues to set the standard for financial automation software.
Tiffany Gonzalez
Head of Growth & Revenue Operations at Microsoft
Expertise: Growth, Revenue and Change Management, Business Development, B2B Sales & Customer Acquisition, Marketing, Product, Sales Operations
About: Tiffany Gonzalez serves as the Head of Growth and Revenue Operations at Microsoft, focusing on driving business growth and optimizing revenue operations. With extensive expertise in analytics and business development, she plays a critical role in the company’s Business Apps and Platform division. Tiffany’s leadership emphasizes data-driven strategies and scaling operations to meet market demands across Microsoft’s global footprint.
In her career, Tiffany has excelled at building and managing high-performing teams, particularly in growth-focused roles that integrate marketing, sales, and analytics. Her background includes significant experience in both startups and large-scale enterprises, where she has successfully overseen initiatives spanning customer acquisition, revenue growth, and business transformation.
Tiffany’s work reflects a deep commitment to aligning business operations with growth objectives, ensuring that Microsoft remains competitive in the evolving technology landscape.
Tirrah Switzer
Senior Director of Product Marketing at Community Brands
Expertise: Strategy and Planning, Research, Analysis, Plan Development, Resource Management, and Implementation of Short and Long-Term Action Plans to Meet Business Outcomes.
About: Tirrah is a market expert and dedicated product marketing professional committed to delivering actionable market intelligence and competitive analysis that drive strategic decisions across sales, marketing, product, and executive teams. Passionate about identifying emerging market trends and competitive dynamics, she provides insights that refine go-to-market strategies and position products for success.
Tirrah’s expertise includes leading high-performing teams, spearheading product marketing initiatives, and executing comprehensive marketing strategies to meet business objectives. Her deep understanding of the competitive landscape informs everything from product roadmaps to targeted messaging that resonates with customers and prospects.
She excels at fostering internal and external partnerships, ensuring cross-departmental alignment while contributing to strategies that produce measurable results. With strong skills in planning, negotiation, and problem-solving, Tirrah brings a strategic approach to overcoming business challenges and driving initiatives to success.
Toni Allen
Chief Engagement & Growth Officer at Institution of Engineering and Technology (IET)
Expertise: Marketing Strategy & Insights, Brand-building, Content Management & Storytelling, Digital & Programmatic Marketing & Social Media, Omni-Channel Marketing & Ecommerce, Global Alliances & Partner Marketing, Marketing Automation & Data Analytics, Demand Generation, Account-Based Marketing
About: Toni Allen is the Chief Engagement & Growth Officer at the IET, recognized for her strategic marketing and commercial expertise. With a strong focus on driving results and fostering innovation, she excels in crafting sales and marketing strategies across US, APAC and EMEA. Toni has a proven ability to build strategic partnerships and manage substantial P&L, generating over £60M in annual revenues from a diverse global account portfolio.
Leading high-performing, customer focused, global teams, she thrives in complex environments, promoting collaboration and engagement. She is also a champion and ally for equity, diversity and inclusion especially in the Engineering & Technology industry, where she currently sits. Toni’s commitment to multi-sector growth strategies positions her as a visionary leader dedicated to excellence and innovation.
Tracy Hansen
Partner at SBI
Expertise: Strategy, Sales Management, B2B Marketing, Customer Success, GTM
About: Tracy, a Partner at SBI, The Growth Advisory, specializes in developing B2B go-to-market strategies that drive meaningful growth. With extensive experience leading teams to craft impactful plans, Tracy has a proven track record of boosting revenue and achieving business outcomes.
At SBI, Tracy focuses on creating innovative solutions that deliver exceptional customer experiences while fostering thought leadership and long-term customer advocacy. By blending analytics with deep industry expertise, Tracy helps clients differentiate themselves in competitive markets and achieve sustainable growth, empowering them to build lasting success.
Tracy Hernandez
Founder and CEO of SaaS Lumen
Expertise: Revenue Acceleration, Workshops, Leadership, Processes
About: Tracy is an Executive Coach and Fractional Executive who specializes in helping go-to-market (GTM) executive teams collaborate effectively to address their revenue challenges. She excels at diagnosing sources of friction in sales processes and identifying areas of process immaturity. Tracy works closely with teams to develop actionable plans that enhance their metrics and drive revenue growth.
Tricia Gellman
CMO at Box
Expertise: Product marketing, Go-to-market Planning, Sales Partnership with Demand, Brand Building, and Category Creation
About: Tricia Gellman is a SaaS Marketing leader, advisor, investor and three time CMO. She has over 20 years of marketing experience building brands and leading change at companies like Apple, Adobe, Salesforce, Checkr and most recently Drift.
Tricia is passionate about all things related to building your go to market and is a thought leader about the changing role of the CMO, speaking often about why CMOs need to sign up for revenue if they want to have a seat at the CEO and Board table. Throughout her career she has been a builder, storyteller and public speaker using her expertise in operations, demand generation and product marketing to create value for companies resulting in hyper growth and positive exits.
Tyrona (Ty) Heath
Director, Market Engagement, The B2B Institute at LinkedIn
Expertise: Management, Strategy
About: Ty serves as the Director at The B2B Institute, a think tank funded by LinkedIn dedicated to building renowned brands in the B2B space. The institute employs a unique approach by collaborating with academics and industry experts to apply marketing science to B2B practices. Through its B2B Edge brand consultancy program, The B2B Institute publishes research that empowers LinkedIn’s top customers to translate findings into actionable strategies, highlighting brand building as a critical opportunity for B2B marketers seeking a competitive advantage.
With over 20 years of marketing experience, Ty has a track record of bridging gaps and driving growth. Her career includes tenures at Google, IBM, and Nestlé, as well as leading her own B2B consultancy, Spectacled Marketer. A lifelong learner, she has collaborated with prestigious organizations, including Cannes Lions, where she served on the jury for the Creative B2B Lions, and has influenced discussions that redefine marketing effectiveness.
Beyond her professional achievements, Ty co-founded TransformHer, a groundbreaking conference supporting professional women of color and their allies in tech. As President of LinkedIn’s Black Inclusion Group (BIG), she advocates for diversity, equity, and inclusion initiatives, creating environments where everyone can thrive. Her contributions to diversity in marketing have earned her both a Mosaic award and an ADCOLOR award.
Passionate about education, Ty has empowered thousands with marketing knowledge, believing that education unlocks potential for individuals and communities. Outside of her professional life, she is a two-time Olympic Trials qualifier in the 800 meters, embodying the lessons of discipline, resilience, and teamwork in all facets of her work.
As a sought-after speaker and author, Ty has shared insights at renowned events such as INBOUND, Adobe Summit, Adweek, and the Festival of Marketing, driven by a mission to connect people with the knowledge needed to make informed decisions and inspire positive change.
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Valerie Avila
Head of International Sales at Justworks
Expertise: GTM Strategy, Leadership, Sales, Upsell/Cross-Sell Strategies
About: I joined Justworks pre-series A, over a decade ago, and have played a key role in driving critical initiatives across the business, from market expansion to developing upsell and cross-sell strategies. I’m passionate about building and scaling high-performing teams and have had the great fortune of helping people on those teams excel into higher positions along the way. Currently, I lead International Sales and oversee the rapid growth of Justworks’ latest product offerings — EOR (Employer of Record) and International Contractor Payments — designed to help small businesses hire and manage global teams with confidence.
Victoria Sakal
Head of Growth at Wonder
Expertise: Marketing Consulting, Business Consulting, Brand Consulting, Management Consulting, Product Marketing, Market Research, Growth Marketing
About: Victoria is a growth and go-to-market force multiplier with over 10 years of experience in leveraging diverse forms of research and product marketing expertise. She excels at transforming complex inputs—such as data, research, product insights, and behavioral analysis—into actionable strategies for product, brand, and business growth.
Often regarded as a “Swiss Army knife,” Victoria efficiently handles tasks typically requiring an entire team. She balances high-level strategic thinking with a hands-on, “just get it done” mentality.
What truly sets Victoria apart is her ability to help companies ask better questions that lead to more insightful data. She guides organizations in extracting powerful insights and staying attuned to the dynamics that matter most, ultimately helping them take decisive actions that drive growth.
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Yamini Rangan
CEO of HubSpot
Expertise: Leadership, SaaS, Strategy, Revenue
About: Yamini is the President, CEO, and Board Member at HubSpot, a leading modern CRM company that empowers millions of businesses to transform the way they market, sell, and serve their customers. With over 25 years of experience in the tech industry, Yamini is known for her empathetic and curiosity-driven leadership, consistently building high-performance teams.
Before joining HubSpot, Yamini served as Chief Customer Officer at Dropbox, where she embedded a customer-centric focus across the organization. Prior to that, she was VP of Sales Strategy and Operations at Workday, where she played a key role in quadrupling revenue and scaling the sales organization. At SAP, Yamini held various customer-facing leadership positions in strategy, pre-sales, and value-based selling, contributing to landmark deals.
Recognized as one of the Most Influential Women in Business by the San Francisco Business Times, Yamini is a frequent speaker at SaaS and customer-centric conferences and a guest lecturer at Berkeley. She is deeply passionate about customer-centric growth and scaling teams to deliver exceptional performance.
Yulia Olennikova
Head of Marketing at N.Rich
Expertise: Market Research, GTM Strategy, Social Media Marketing, Event Management, Media Planning, Copy Writing, Content
About: Yulia brings over 10 years of marketing experience in both SaaS and manufacturing industries. She successfully led the marketing launch of Semrush’s Agency Growth Kit, which became one of the company’s fastest-growing revenue streams. At N.Rich, Yulia achieved a remarkable threefold increase in Sales Accepted Leads (SALs) quarter over quarter by optimizing search campaign content. As the sole full-time marketer at N.Rich, she curated a complete redesign and overhaul of the company’s blog.
Additionally, she authored the top-performing blog article in 2020 at Semrush, generating up to 26,000 organic clicks per month. With a strong journalistic background, Yulia combines attention to detail with the ability to prioritize tasks and deliver results quickly.
