Watch this episode of B2B Pipeline Pioneers
Pipeline pioneer Bethany Stachenfeld, Co-Founder & CEO of Sendspark, shapes her company’s revenue pipeline by championing their vision across various platforms, emphasizing the ‘why’ behind their brand. In the challenging landscape of 2023, Bethany learned the importance of demonstrating tangible value to customers, avoiding being seen as a “nice-to-have”, and leading Sendspark to focus on enhancing their product and messaging.