Pipeline pioneer Leslie Douglas, VP of Sponsorship Sales at Sell Better, has a diversified approach to pipeline generation: blending brand building, sales, customer success, and retention strategies. Due to the shifting landscape where B2B buyers are increasingly seeking peer reviews and educational content, marketers need to align more closely with the buyer journey.
I got into sales as a profession as many people do…. on accident! But over time, I have discovered that everything we are doing is sales.
✨I was selling when I negotiated staying up 5 more minutes at bedtime as a child.
✨I was selling during my audition for the elementary school production of The Wizard of Oz.
✨I was selling the heck out of those Girl Scout Cookies to my parent’s colleagues.
✨I was selling when I wrote my college admission essays.
You get the point!
Every day, we have social interactions that give us the opportunity to make a sale. The impression you leave on others could change your path!
ABOUT ME
🎀I am the mother to a bold and creative 7 year old daughter.
💪Supporter of women everywhere in every walk.
📖Storyteller & avid story collector.
🎄Lover of all things Christmas.
🍾Amateur champagne enthusiast.
✨Glitter is my favorite color.
🌎Passionate about ethical fashion & fair trade.
Leslie Douglas
VP of Sponsorships Sales at Sell Better
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