Recap: The Funnel Is Dead. Use a Playground Instead.

Instead of moving through a traditional linear funnel, or engaging in a looping decision journey, customers choose their own adventure, charting their own path across all channels.

As marketers, we need to treat the buyer’s journey like a playground: people can enter and exit as they please, they can go in any order, and they can engage with content the “wrong” way. In this session, we’ll explore the new rules of creating a content strategy when every interaction relies on content, every channel is a touch-point, and every person is on their own journey.

Meet the Presenters

Ariana Shannon

Director of Marketing, Brand at SalesIntel

Ariana started her career in the tech space as a video marketer at Cirrus Insight and hasn’t slowed down since. Over the last five years, she has been on the fast track, taking her to her current role as the Marketing Director at SalesIntel. Her unique perspectives on sales, marketing, and operations have been forged by a career spent entirely with start-ups. This gives her a leg up as she knows what is needed for not only her team but for her organization to succeed.

Ashley Faus

Head of Lifecycle Marketing, Portfolio at Atlassian

Marketer, writer, speaker by day… singer, actor, fitness fiend by night! I’ve handled all aspects of marketing strategy and execution, from social media, to content and editorial, to demand-gen and events. I love telling the high-level stories that resonate with an audience and connecting the dots between types of assets and distribution channels. My writing has been published on TIME, Forbes, MarketingProfs, and The Muse, and I’ve spoken on various marketing topics for INBOUND, Harvard Business Review, and MarketingProfs