ResourcesWebinars

Maturing Beyond Apollo: Why Companies Are Choosing SalesIntel Over ZoomInfo

October 08, 202512:00 pm– 1:00 pm EDT

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Many GTM teams start with Apollo, it’s affordable, simple, and good enough in the early days. But as goals rise, “good enough” quickly becomes a bottleneck: missing contacts, credit limits, and weak integrations that stall pipeline growth.

That’s when companies start looking at ZoomInfo. But once leaders dig into the costs, data accuracy issues, and clunky workflows, they realize there’s a smarter alternative. SalesIntel offers unlimited credits, deeper technographics, verified contact data, and seamless HubSpot integrations, all designed to help teams scale efficiently.

In this webinar, you’ll hear how companies moved beyond Apollo, why ZoomInfo wasn’t the answer, and how SalesIntel is fueling precise campaigns, stronger workflows, and predictable revenue growth.

  • Why GTM leaders are moving beyond Apollo in 2025 (ZoomInfo vs SalesIntel)

a. Pain Points

    1. Data Accuracy (Missing contacts completely)
    2. Credit Model -> Pay to Play (Have to pay more for features)
    3. HubSpot Integration
  • Deciding between ZoomInfo and SalesIntel (Why SalesIntel Wins)

a. Differentiators

        1. Unlimited Credit Model vs Credit Model (manage team of 80 sellers)
        2. HubSpot Integration Issues – “Category Industries”
        3. Higher Data Accuracy/Coverage
          • Technographics
        4. Utilizing Research on Demand + Playbook
        5. Keyword Search Bar (Normalization)
  • HubSpot Expert (RevOps Background)

a. SalesIntel vs HubSpot data comparison

        1. Contact data (poor)
        2. Technographics (poor)
        3. Firmographics (limited)
        4. Intent Data (unknown)

b. Integration super strong

  • The Results/Effective Campaigns

a. Ondefend

        1. Campaign Targeting -> Which companies in ICP had Crowdstrike installed (Specifically which solutions/managed services were installed) campaign
          • Effective Email Campaign
            1. Emails
            2. Webinar
            3. Landing Page
            4. Blog
            5. Social Media

b. Building Partner Program w/ Data Intelligence

          • Efficiency & Ease of Use
          • Targeting & Identification

c. HubSpot data vs SalesIntel

  • Practical advice for leaders rethinking their data and signal strategy today

Meet the Presenters

JULIE@2x

Julie Nelson, Founder & CEO

InnovateOps

I build go-to-market programs that scale and the systems, processes, content, and training that make them stick.

My work sits at the intersection of strategy and execution: I architect GTM programs, enablement infrastructure, and operational systems that drive measurable, repeatable growth. I translate technical complexity into credible, usable messaging. The kind that resonates with buyers and the teams responsible for delivering value.

My experience spans revenue operations, sales enablement, and learning and development. I’ve built onboarding and career pathing frameworks and content for sales, delivery, and technical teams that don’t just check a box. They accelerate ramp and support long-term career growth, confidence, and capability across the organization.

I’ve been called “technically dangerous” in the best way: fluent enough in the tech to pressure-test positioning, guide messaging, and ensure enablement isn’t fluff. It’s accurate, defensible, and aligned with how your product works and how your customers think.

I lead with context and clarity, but I’m also in the weeds, building out CRMs and tech stack tools, developing content, and iterating training in real time. I believe enablement and operations are most powerful when embedded into the actual rhythms of the business, not layered on top as an afterthought.

I’m an agile, boots-on-the-ground leader who firmly believes that operational excellence comes from knowing how every decision affects the entire ecosystem and being a hands-on problem solver. I’m passionate about ensuring employees at every level are motivated and invested in business outcomes and empowered to influence and implement change.

JOHAN@2x

Johan Abadie, VP of Demand Generation + Revenue Strategy

SalesIntel

Multi-faceted executive with a technical background and extensive experience building and leading International Sales & Marketing, Business Development, Operations and Product Development teams for start-ups and mid-size companies.

Strategic thinker with strong analytical skills. Excel at implementing data-driven solutions to solve complex problems and beat expectations. Solid history of building scalable sales and marketing operations and implementing strategic partnerships to grow revenues while maintaining low customer attrition, and creating new opportunities while maximizing operational efficiencies. Effective communicator capable of translating complex concepts and technologies to non-technical audiences.

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