Sales professionals should consider two things when refreshing their email outreach sequences: timeliness and relevance to the recipients’ buyer interests.
It’s good practice to review your collection of cadences on a regular basis to make sure they (and your sales org) are driving engagement and keeping the content fresh. Unless you’re using data to support sequence creation, you might be taking a shot in the dark as to what will connect with your prospect.
Agenda:
- Know your personas
- 3 Data-driven outbound sequences for your team
- Targeting at Scale
- Live Q&A
Accompanying Slide Deck
Meet the Presenters
Aaron Brady
Bombora
Strong believer in the power of technology and the positive impact it can have on our society.
Jason Rosenthal
SalesIntel
Jason Rosenthal, a team lead at SalesIntel, has been in the data industry for just under a decade. Prior to working at SalesIntel Jason worked at RainKing which was acquired by DiscoverOrg in 2017. After taking a short hiatus from the data world Jason soon realized the importance of clean data for a company’s success. Jason jumped at the chance to get back into the data world when he got to see first-hand how SalesIntel collects and human verifies its data.