Recap: Technographics, Intent Data, and AI in Action: How GTM Leaders Turn Data into Revenue

The rules of go-to-market are being rewritten. AI has raised the bar, efficiency is the mandate, and the quality of your data determines whether your GTM strategy thrives or stalls.

Join Manoj Ramnani (Founder & CEO, SalesIntel) and Mike Burton (Co-Founder, Bombora) for an intimate fireside chat on how the smartest GTM teams are winning today. They’ll break down why clean, connected datasets are the new currency of growth, how intent and technographic signals transform ICP targeting, and the proven “recipe” for scaling pipeline in an AI-driven world.

You’ll walk away with:

• A founder’s perspective on why data quality, not just more data, matters now more than ever
• Practical ways to align technographics, firmographics, and intent with your ICP for efficient growth
• A breakdown of the different “flavors” of intent (first-party, Bombora, etc.) and where each fits
• Real-life examples of how AI is helping teams scale repeatable GTM plays with precision
• Roadmap you can use to stop chasing noise and start targeting the accounts most likely to buy

If you’re tired of one-off tactics and want a scalable GTM framework grounded in quality data, this conversation is your blueprint.

Audience Takeaway:

1. See how AI is reshaping GTM — why efficiency, precision, and scalability now hinge on machine-driven insights.
2. Understand why data quality matters more than ever — and how SalesIntel + Bombora ensure accuracy GTM teams can trust.
3. Redefine your ICP with signals — using technographics and firmographics to sharpen focus in a world of “efficient growth.”
4. Decode the flavors of intent — from Bombora’s third-party to first-party signals, and how to layer them without sacrificing quality.
5. Learn the founders’ proven recipe — real-life plays combining AI, intent, and technographics to consistently fuel pipeline.

Meet the Presenters

Manoj Ramnani, Founder and CEO

SalesIntel

Multi-faceted executive with a technical background and extensive experience building and leading International Sales & Marketing, Business Development, Operations and Product Development teams for start-ups and mid-size companies.

Strategic thinker with strong analytical skills. Excel at implementing data-driven solutions to solve complex problems and beat expectations. Solid history of building scalable sales and marketing operations and implementing strategic partnerships to grow revenues while maintaining low customer attrition, and creating new opportunities while maximizing operational efficiencies. Effective communicator capable of translating complex concepts and technologies to non-technical audiences.

Mike Burton, EVP, Strategic Partnership & Co-Founder

Bombora

Mike has been working with AdTech start ups since 2002. Currently, he is responsible for driving adoption of Bombora’s offerings across email marketing, analytics, programmatic display, predictive analytics and lead scoring, and countless other applications.

Mike took on an integral role in building B2B’s first Intent data co-operative, helping Bombora to consolidate over 9.3 billion monthly B2B behavioral interactions. This consolidation of data fuels massive efficiencies across B2B marketing and publishing.

Prior to Bombora, Burton worked with Madison Logic as Head of Platform Sales. He was also Madison Logic’s first VP of Sales, helping the company in it’s earliest stages to grow revenue and gain a foothold in B2B’s competitive lead generation space. Mike also worked at Collective, and was one of the first employees at IndustryBrains, an innovative direct marketing firm that helped shape B2B’s early online migration.