Recap: From Data to Audience: Crafting an ICP that Drives ROI

When was the last time you analyzed your ideal customer profile? (no really, when?)

When you peel back the layers of campaign complications and misses the root issue is a misaligned ICP definition! This makes or breaks your entire GTM motion and so many miss it. In this workshop, our audience identifying master, Chelsea Madden, will show you how to use data to build an effective ICP and transform these insights into actionable strategies.

Meet the Presenters

Chelsea Madden

VP of Partnerships & CS at SalesIntel

Chelsea Madden is the VP of Customer Success and Partnerships at SalesIntel. She is passionate about the customer experience, viewing three areas as the ingredients to customer success: aligned goals, adoption for growth, and constant awareness leveraging data.