Recap: Brand Marketing: The Real Growth Lever

Short-term metrics and tactics have been the standard in B2B SaaS for years, but as demand gets harder to source it’s bringing the brand marketing conversation back. In this session, we’ll talk about those brand gaps, and opportunities.

Meet the Presenters

Ariana Shannon

Director of Marketing, Brand at SalesIntel

Ariana started her career in the tech space as a video marketer at Cirrus Insight and hasn’t slowed down since. Over the last five years, she has been on the fast track, taking her to her current role as the Marketing Director at SalesIntel. Her unique perspectives on sales, marketing, and operations have been forged by a career spent entirely with start-ups. This gives her a leg up as she knows what is needed for not only her team but for her organization to succeed.

Liam Moroney

Co-Founder at Storybook Marketing

Co-founder of demand generation agency Storybook Marketing. Before that I spent more than a decade as a demand gen and marketing leader in various tech startups. Occasionally I make silly videos in the woods.