Signals
Our Data
RevOps
Human Verification
Comprehensive Support
Real Mobile Numbers
Research on Demand
Guided Transitions
Contact Data
Intent Data
Company Technographics
Company Firmographics
Sales
Marketing
RevOps
In 2025, the B2B world entered an ‘SEO winter.’ AI Overviews and LLMs started siphoning off search traffic, cutting visits to even top-performing sites like HubSpot by more than half. With organic click-through rates down 35%, the old ‘publish and pray’ strategy has gone cold.
The Session:
In this session, we are bringing together GTM leaders to discuss the new survival guide for 2026. We’ll explore the specific AI tools and techniques used to identify, engage, and convert the “invisible” traffic that no longer lands on your blog, but still represents high-intent pipeline.
Audience Takeaways:
- How to capture intent from “Zero-Click” searches and LLM mentions.
- The 2026 Conversion Stack: Integrating AI SDRs, Demo tools, and Monitoring systems.
- Moving from “Traffic” to “Engagement”: New metrics for GTM success in the SEO winter.
- Real-world playbooks for converting declining traffic into higher-value opportunities.
Meet the Presenters
Guy Yalif, Chief Evangelist
Webflow
Guy Yalif is a former CMO and martech CEO with over 20 years of experience helping marketers use AI to drive revenue on websites and across digital advertising. Currently Webflow’s Chief Evangelist, Guy has been a marketing leader at Twitter, BrightRoll, Tradeweave, Yahoo, and Intellimize. He has been a part of four successful exits and was cofounder and CEO of Intellimize, which Webflow acquired in 2024. He was also an aerospace engineer and made the oh-so-typical journey from there to CMO.
Maddie Bell, CEO
Synapsa
Maddie Bell is the CEO and Co-Founder of Synapsa, where she has spent the past four years building patented AI agents that have generated over $50M in qualified pipeline value. Maddie brings strategic rigor from running billion-dollar P&Ls at P&G to transforming how B2B teams convert leads into booked meetings. She’s tested hundreds of conversational AI workflows to help teams move faster, personalize at scale, and turn pipeline into revenue. Outside of work, she’s raising three daughters with her husband and co-founder, Mike.
Nalin Senthamil, CEO
Storylane
Nalin is the Founder and CEO of Storylane, a platform empowering marketing and sales teams to build interactive product demos in minutes. Serving over 3,000 customers, he helps companies drive growth by enabling buyers to make faster decisions in the era of remote sales. A passionate SaaS dreamer, executive, and advisor, Nalin is dedicated to building delightful products that allow organizations to lead with their technology.
Johan Abadie, VP of Demand Generation + Revenue Strategy
SalesIntel
Multi-faceted executive with a technical background and extensive experience building and leading International Sales & Marketing, Business Development, Operations and Product Development teams for start-ups and mid-size companies.
Strategic thinker who excels at implementing data-driven solutions to solve complex problems. Proven track record of building scalable sales and marketing operations, forging strategic partnerships that drive revenue growth, and maintaining low customer attrition. Skilled at maximizing operational efficiency while creating new opportunities, and translating complex technical concepts for non-technical audiences.
