When Yesterday’s Best-Fit Client No Longer Fits

Watch this episode of B2B Pipeline Pioneers

Pipeline pioneer Cesar Viana Teague, Growth Advisor at Nextlevel Consulting, shares a key lesson from 2023. His primary focus on a specific target audience didn’t deliver the expected results, prompting him to reevaluate his Ideal Customer Profile. This led to a diversified client base, ultimately creating a more stable and reliable pipeline.