It’s all about the ICP

with Cole Courson, Found AE at Rattle

Watch this episode of B2B Pipeline Pioneers

Pipeline pioneer Cole Courson, Founding AE at Rattle, emphasizes the need for quality in outbound sales after the boom in AI tools. This year, his team is focused on drilling down on their Ideal Customer Profile (ICP), executing multi-threading, and nurturing existing leads to create more pipeline.

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