Podcast SeriesEpisode 76

Expanding ICP Account Reach through Website Visitor Intelligence

with Sophia Agustina, Founder & Marketing Advisor at Gain Relationship

September 26, 2024

Watch this episode of B2B Pipeline Pioneers

Pipeline pioneer Sophia Augustina, Founder & Marketing Advisor of Gain Relationship, shares her insights on expanding ICP account reach through website visitor intelligence. In this episode, Sophia discusses the evolution of ICP targeting from traditional demographic methods to the integration of intent data and account-based marketing. She reveals how utilizing tools like SalesIntel boosted IBM’s account reach by 5x through targeted engagement strategies. Tune in to learn how combining data, customer insights, and strategic partnerships can enhance your pipeline and optimize go-to-market efforts in today’s competitive B2B landscape.

About Guest

Sophia Agustina is a Global Marketing Leader with expertise in full-funnel, customer-centric, and ROI-driven marketing strategies. She is also the co-creator of a GTM 9 Cs framework (with Margaret Safford) that focuses on customer value and business outcomes.

Sophia Sophia Agustina Founder & Marketing Advisor at Gain Relationship

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