Don’t Hug a Stranger

with Logan Lyles, Evangelism & Content Marketing at

Watch this episode of B2B Pipeline Pioneers on July 18

Pipeline pioneer Logan Lyes, Evangelism & Content Marketing at, focuses on brand awareness and demand generation rather than immediate demand capture, likening it to “trying to hug a stranger.” His content team is testing paid ads to get their content in front of the right audience, engaging the 97% well before they’re ready to buy.

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