Building Pipeline & Relationships Through Events

Watch this episode of B2B Pipeline Pioneers

Pipeline pioneer Jay Desai, Head of Marketing at Captivate Talent, is excited to experiment with event-led growth as a revenue driver in 2024. While his team has mastered generating inbound leads through content and website traffic, they are experimenting with various event formats to warm up leads and generate brand awareness. Learn how Jay plans to leverage large conferences and smaller, intimate gatherings to drive revenue pipeline growth this year.