2024’s Top B2B Pipeline Strategy: Partner-Led Growth

Watch this episode of B2B Pipeline Pioneers

Is your GTM stuck in a rut? Traditional lead gen methods falling flat? Listen into this round table on the exploding trend of partnership-driven growth. We’ll unpack exclusive research on why partnerships are the #1 investment area for B2B leaders in 2024, and unveil the secrets to building successful alliances that close deals faster, increase ACV, and lower CAC.

Guests:

Sangram Varje, Founder & CEO at GTM Partners

CEO @ GTM Partners | WSJ best selling Author of MOVE | Co-founder @Terminus @Peak Community | Ran marketing at Pardot (acquired by ExactTarget and then by Salesforce for $2.7B)

Jason Yarborough, Co-Founder at Arcadia

I‘m Jason, better known around these parts as Yarby. I’m a relationship builder, Revenue Growth Strategist, and Podcast Host. Passionate about People, Partnerships, and Purpose.

Throughout my roles as VP, Partnerships, I’ve averaged a 400% increase in ARR through the development and launch of Nearbound Strategies. At Drift, we saw a remarkable 500% growth in the tech partner program by integrating Nearbound campaigns with both sales and marketing efforts.

As co-founder of Arcadia, I’m dedicated to teaching revenue teams how to build pipelines and achieve revenue goals through effective Nearbound strategies, while Inbound and Outbound aren’t as impactful as they once were.

I’m driven by an insatiable curiosity. I call Montana home, where my wife Sam and our two kids enjoy hiking, fly fishing, and skiing. Sam & and I also host a podcast called “Friends with Benefits,” where we have way too much fun exploring fascinating topics around what it takes to build intentional relationships and meeting incredible people.

Asher Matthew, Founder & CEO at Partnership Leaders