Whitepaper: Focusing on Data Quality to Convert Audience Development

The publishing world runs on data.

Most publishers think of their audience development as a necessary evil and a large cost center. Establishing a process enabling audience development to create new profits for the organization will solve this challenge, but more often than not there is a disconnect. The fact that publishers are not implementing lead generation throughout their organization is a lost opportunity.

The publishing world runs on data. From print publications to digital resources, the results of delivery to the wrong address or contact are crippling costs and loss of opportunities. In a normally competitive market, the need for clean data is critical. In 2020, the introduction of COVID-19 and its effects on the economy have deepened the impact of data errors.

This white paper demonstrates how to convert the audience development efforts to a new profit center and secure the most accurate, complete, and up-to-date database in the process.