From ICP to Sales Pipeline: How Leaders Can Create a Winning Pipeline Generation and Sales Planning Strategy

Welcome to the third chapter of Pipeline Generation is a Team Sport! This six chapter series uncovers key insights on how to build your go-to-market strategy.

In this chapter, we’ll discuss the benefits of getting your ICP into the hands of your sales team. We’ll cover how sales can understand and use your ICP to predict revenue, improve outbound sales efficiency, scale your sales team, and overcome expected challenges.

You’ll learn about:

• Using your ICP, SAM, and SOM to predicate your revenue. 
• Leveraging account firmographic and technographic data to qualify target accounts. 
• Using buyer intent data to narrow your sales focus and prioritize companies already shopping in your market.
• Sourcing accurate contact information for decision-makers and your target personas.
• Scaling your sales operations.
• Easy mistakes you can to make (and how to avoid them).

Download the ebook to get started.