Case Studies

Alleyoop’s Switch from ZoomInfo to SalesIntel Resulted in 15% Higher Win Rate

In this test with the three big players, we saw SalesIntel operating over 35% connection rate.

Gabriel Lullo

15%

Increase in Win Rate

35%

Connection Rate

Alleyloop
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Overview

Alleyoop is a top provider of Sales Development as a Service (SDaaS), supporting clients across tech and SaaS with lead generation, appointment setting, and SDR staffing. With over 16 years of experience and dozens of concurrent campaigns, Alleyoop runs at a scale that demands high-performance data and reliable execution.

To maintain their edge, Alleyoop needed a partner that could deliver clean, actionable data, fast. As CEO Gabe Lullo put it, the difference came down to connection rates, speed, and service.

The Challenge

As a longtime ZoomInfo customer, Alleyoop began to notice a drop in connect rates and data consistency, issues that directly impacted meeting volume and campaign efficiency. The leadership team initiated a head-to-head test to uncover the best provider for their ICP.

Key challenges included:

  • Declining connect rates – Fewer quality conversations slowed down the SDR engine.
  • Outdated or inaccurate data – Poor match rates were eroding trust in the outbound process.
  • Slow data fulfillment – Some providers took days to return lookup requests, stalling campaign execution.
  • Lack of partnership – Alleyoop wanted more than a vendor. They needed a responsive, reliable collaborator.
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15

%

Increase in Win Rate

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Alleypop

A connection to us is someone who picked up the phone, had a conversation, and turned out to be exactly who the data said they were. With SalesIntel, we hit that mark again and again.

Gabe Gabriel Lullo, CEO , Alleyoop

Don’t just be inspired by results, create your own. If this success story sparked ideas, let’s turn them into action. Request your demo today and get a walkthrough tailored to your goals.

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The Solution

Alleyoop ran a rigorous test, pulling 1,000 contacts from their ideal customer profile (ICP) across three providers: ZoomInfo, Cognism, and SalesIntel. The goal: determine which vendor delivered the highest connection rates and could scale with their SDR needs.

SalesIntel stood out across every category:

  • Top connection rate at 35% – More than double ZoomInfo (16%) and 4x higher than Cognism (8%).
  • Faster speed to data – SalesIntel returned fresh data in minutes, not days.
  • High match accuracy – Contacts aligned with the intended title, role, and company more reliably than any competitor.
  • Responsive customer support – From evaluation through onboarding, SalesIntel acted as a partner, not a platform.
  • Flexible, competitive pricing – Superior results at a better value.

“In this test with the three big players, we saw SalesIntel operating over 35% connection rate. These were phenomenal results for us,” Gabe shared.

The Outcome

Since switching to SalesIntel, Alleyoop has seen dramatic improvements in performance, campaign speed, and SDR confidence.

With SalesIntel, Alleyoop achieved:

  • 35% connection rate – Best-in-class performance compared to ZoomInfo (16%) and Cognism (8%).
  • Win Rates Increased (15%)
  • Improved call outcomes – More quality conversations with the right prospects.
  • Faster execution – Rapid access to enriched data helped SDRs launch and scale outreach faster.
  • Increased meeting volume – Higher connection rates meant more meetings and greater ROI.
  • A trusted long-term partner – SalesIntel’s service and data quality earned Gabe’s ongoing trust.
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