Company Background
Alleyoop, a pioneering force in the lead-generation-as-a-service industry with over a decade of experience, has long been a standout in assisting diverse industries, including technology and software-as-a-service (SaaS), in their quest to secure meetings and demos. They provide staffing, management, training, and tailored programs to facilitate this process.
Challenge
Gabriel Lullo, CEO of Alleyoop, and his team were experiencing a decline in the quality of account and contact information they were receiving from their sales intelligence provider. A longtime Zoominfo customer, they decided it was time to consider a new solution that would provide them with more reliable data while also operating as a true partner in their success.
Decision
To ensure a fair evaluation of alternative solutions, Alleyoop initiated a test to compare connection rates with 1,000 contacts in their ICP pulled from 3 providers–Cognism, Zoominfo, and SalesIntel. The results enabled Gabriel and his team to go with SalesIntel, whose connection rate was 35% compared to 16% and 8% for ZoomInfo and Cognism, respectively.
In addition to the higher data quality and connection rates, Gabriel cited superior accessibility, pricing, and the overall commitment to excellent customer service as reasons for the switch.
Outcome
35% connection rate: SalesIntel
In Gabriel’s words, “[From the test results we ran] we had Cognism at the least [8%], we had ZoomInfo at 16%, and we had SalesIntel at 35%, which if you look at it’s almost double what the second place was. These were phenomenal results for us. We averaged data entered between 7 to 18 connection rates across all of our clients that were through SalesIntel. For this test with those different ICPs, which are the big three, we are operating over 30% connection rate.”
Quality and Accuracy: SalesIntel excelled in providing data that consistently matched the target audience. Gabriel shared: “A connection to us is someone who picked up the phone and had a conversation with us, and they were determined to be the right person whom we were told they were going to be.”
More Meetings, Better Results: The higher connection rates delivered by SalesIntel facilitated more meetings than any other test, underlining the real-world advantages of the higher connection rates.
Pricing and Data Quality: While pricing was considered, data quality and the ability to access fresh, accurate data took precedence. SalesIntel offered a competitive price point while maintaining superior data quality, making it an attractive choice for Alleyoop.
Rapid Data Accessibility: Access to fresh and up-to-date data is critical in the competitive landscape. SalesIntel stood out by providing data within minutes, a significant advantage compared to other providers that took several days to fulfill lookup requests.
Customer Relationship: Gabriel expressed a desire for a seamless transition from the trial phase to becoming a customer. He stressed the importance of maintaining the same high level of service and responsiveness, ensuring a positive customer relationship which is where SalesIntel delivered in comparison to other competitors.
