Overview
The Vernon Company knew that great marketing starts with great data. But without accurate insights, even the best strategies can fall flat. Their goal was simple to improve outreach effectiveness and drive more conversions by targeting high-quality prospects.
But there was one problem. Their sales and marketing teams were spending more time searching for leads than actually engaging them. Without a reliable data source, they risked wasting effort on outdated contacts and missed opportunities.
To scale their efforts efficiently, The Vernon Company needed a smarter approach. That is when they turned to SalesIntel.
Challenges: Too Much Guesswork, Not Enough Growth
1. The Black Hole of Bad Data
Imagine dialing a prospect, only to find out they left the company two years ago. Now multiply that by dozens of calls a day. That was the reality for The Vernon Company. Their outdated and inconsistent contact data made prospecting a frustrating guessing game.
2. The Wild Goose Chase for Good Leads
Not all prospects are created equal. Some are ready to buy, some are just browsing, and some may never be a fit. But without real-time insights, The Vernon Company had no way of knowing who was actually interested. They wasted time chasing low-priority leads while missing out on high-intent buyers.
3. Sales Reps Playing Detective Instead of Selling
Manually researching and verifying prospect details took up a huge chunk of time. Instead of making meaningful connections and closing deals, sales reps were stuck double-checking contact information. Every wasted hour on research meant lost opportunities.
The Vernon Company needed a way to cut through the noise, reach the right people faster, and spend less time on guesswork.