Overview
New Leaf Service Contracts, Inc. offers extended warranty and maintenance solutions for appliances, electronics, and home systems, helping homeowners protect their valuable assets while managing repair expenses. To fuel growth, their sales team needed a faster, more accurate way to find and connect with high-intent service contract buyers.
The Challenge
The sales team was wasting hours hunting for prospects with little return. With no reliable data source, reps relied heavily on manual methods that slowed outreach and sapped productivity.
- Inefficient LinkedIn Prospecting: Reps spent hours scrolling through profiles without a clear path to verified contact information.
- Unreliable Data: Finding direct dials and accurate emails was inconsistent and often required multiple tools.
- Disconnected Workflows: Switching between LinkedIn, spreadsheets, and the CRM disrupted the prospecting flow and delayed follow-ups.