Maestro Group Left ZoomInfo & Landed a $500K Deal In 6 Months

Overview

Maestro Group’s client is an HR workforce platform operating in the retention and technology industry. With approximately 33 employees and having raised $25M in funding, the company was in a pivotal transitional phase, shifting its business model from providing a lower-cost service to a high-value enterprise software solution. This fundamental transformation required a complete overhaul of their sales and go-to-market strategy to support their new enterprise platform.

Challenges

The client faced significant obstacles in generating a high-quality sales pipeline to reach HR, talent acquisition, and DEI leaders at major corporations. Their existing lead generation infrastructure was fundamentally broken and preventing them from executing their new enterprise go-to-market strategy effectively.

• Previous data providers delivered low accuracy contact information, undermining outreach efforts
• Expensive multi-year contracts with providers like ZoomInfo created cost-prohibitive barriers
• Lack of necessary integrations between tools created workflow inefficiencies
• Manual list-building consumed valuable time that should have been spent on high-impact prospecting
• Team resources were being wasted on administrative tasks rather than revenue-generating activities
• Inability to generate sufficient pipeline to support their transition to enterprise sales