Case Studies

Chicago Blackhawks Rebuild Data Trust and Boost Reply Rates by 34% with SalesIntel

We now have way more relevant contact information for reps to use.

Matt Schroll

34%

increase in email reply rates

55%

Cleaner Contacts

Chicago Blackhawks
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Overview

The Chicago Blackhawks, one of the NHL’s iconic Original Six franchises, consistently draw massive crowds to the United Center. Behind the scenes, the ticket-sales team works relentlessly to fill suites, clubs, and premium seats, many sold through corporate hospitality and group programs. To succeed, the team depends on accurate data and a sales enablement stack reps can trust and actually use.

The Challenge

Despite having a data provider in place, the Blackhawks’ sales team faced critical obstacles that were holding them back:

  • Low Rep Adoption: Only about 50% of sales reps used the previous data platform, largely due to concerns around data reliability.
  • Inaccurate and Incomplete Contacts: Misdirected titles, bounced emails, and missing phone numbers led to wasted outreach and growing skepticism.
  • Limited Sales Enablement: The former vendor offered little to no onboarding or coaching, leaving new reps to navigate the system alone.

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34

%

increase in email reply rates

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Chicago Blackhawks

We struggled with buy-in from sales reps on the previous platform due to mistrust in data quality and a lack of coaching. SalesIntel has solved those, and so much more, already. We now have way more relevant contact information for reps to use.

Matthew Schroll Matt Schroll, Director of Ticket Sales, Chicago Blackhawks

Don’t just be inspired by results, create your own. If this success story sparked ideas, let’s turn them into action. Request your demo today and get a walkthrough tailored to your goals.

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The Solution

Partnering with SalesIntel addressed both the data and enablement challenges with a hands-on, practical approach:

  • Human-Verified Contact Data: Delivered clean, accurate contact details for key buyer personas such as HR leads, event planners, and corporate hospitality heads.
  • Live Coaching & Sales Enablement: Success managers conducted live Zoom workshops and provided ongoing best-practice training tailored to rep needs.
  • Frictionless List Building: With browser extension and CRM sync, reps could build and enrich lists in seconds, cutting down on manual work and errors.

 

The Results

SalesIntel empowered the Blackhawks’ sales team to rebuild trust in their tools and maximize outreach productivity:

  • 55% reduction in bad or incomplete contact records within the first month.
  • 80% active rep adoption, up from ~50% on the previous platform, driven by trusted data and practical coaching.
  • 34% increase in email reply rates on campaigns powered by SalesIntel contacts.
  • 25% faster ramp-up for new reps, thanks to structured training and plug-and-play contact lists.
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