Case Studies

80 % Rep Adoption & 55 % Cleaner Contacts: How the Chicago Blackhawks Ticket-Sales Team Rebuilt Trust in Data with SalesIntel

We now have way more relevant contact information for reps to use.

Matt Schroll

80%

active-rep adoption rate

34%

lift in email reply rates

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Overview

The Chicago Blackhawks are one of the NHL’s Original Six franchises, drawing millions of fans, and thousands of premium-seat and group buyers, each season at Chicago’s United Center. To keep suites, clubs, and corporate blocks filled, the Blackhawks’ ticket-sales team depends on accurate decision-maker data and a sales tech stack reps actually want to use.

The Challenge

Low Rep Buy-In – Only about half of the reps actively used the previous data tool because they doubted its accuracy.
Inaccurate & Incomplete Contacts – Wrong titles, bounced emails, and missing phone numbers slowed outreach and eroded confidence.
Little Enablement – The former vendor offered minimal best-practice coaching, leaving new hires to “figure it out” on their own.

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active-rep adoption rate

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We struggled with buy-in from sales reps on the previous platform due to mistrust in data quality and a lack of coaching. SalesIntel has solved those, and so much more, already. We now have way more relevant contact information for reps to use.

Matt Schroll, Director of Ticket Sales, Chicago Blackhawks

Don’t just be inspired by results, create your own. If this success story sparked ideas, let’s turn them into action. Request your demo today and get a walkthrough tailored to your goals.

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The Solution

Human-Verified Contact Data – SalesIntel delivered clean emails and direct dials for corporate hospitality, HR, and event-planning buyers.
Hands-On Coaching & Support – Dedicated success managers ran live Zoom workshops and on-demand refreshers to embed outreach best practices.
Fast List Building & Enrichment – Browser extension and CRM sync let reps enrich or export lists in seconds, eliminating copy-and-paste busywork.

The Results

55 % reduction in bad or incomplete contacts during the first four weeks on SalesIntel.
80 % active-rep adoption rate (vs. ~50 % on the previous platform) thanks to restored data trust and live enablement.
34 % lift in email reply rates on campaigns powered by SalesIntel contacts.
25 % shorter ramp-up time for new reps after hands-on workshops and one-click list templates.

Switching to SalesIntel gave the Chicago Blackhawks ticket-sales team what their old platform couldn’t: data they trust, and coaching that makes it stick. With verified contacts, live training, and lightning-fast list building, reps spend less time second-guessing their data and more time filling the United Center’s seats.

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