Case Studies

LeadCoverage’s 40% Conversion Lift in Supply Chain with SalesIntel

Accessing the data I need from one system makes everything a lot more seamless for us.

Kara Smith Brown

40%

increase in lead-to-opportunity conversion rates

25%

reduction in overall customer acquisition

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Overview

LeadCoverage is a premier B2B marketing and public relations firm with a unique focus on the supply chain, heavy industry, and technology sectors. The company helps clients drive measurable ROI by combining deep domain expertise with best-in-class PR, inbound marketing, sales development, and RevOps services. Their offerings include marketing-sales alignment, tech stack optimization, conversion-focused outreach, SEO/PPC, and sales accountability programs, all tailored to help clients generate demand and close deals faster.

Challenges

With its own GTM strategy as well as its clients’ success hinging on reliable contact, firmographic, and intent data, LeadCoverage needed a data partner it could trust.

Inaccurate Contact Data

Their previous provider, ZoomInfo, delivered inconsistent and outdated contact records, which negatively impacted campaign effectiveness.

Restrictive Credit System

ZoomInfo’s credit-based model created limitations on how much data the team could use, slowing down client deliverables.

High Data Costs

The cost of accessing and scaling data usage was becoming unsustainable, especially across multiple campaigns and clients.

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Lead Conversion Rates

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We’re excited about SalesIntel investing in the supply chain community. Moving forward with better products all the time and having a data-centered team specializing in this space is a win for everyone.

Kara Smith Brown, Founder and Chief Revenue Officer of LeadCoverage

Don’t just be inspired by results, create your own. If this success story sparked ideas, let’s turn them into action. Request your demo today and get a walkthrough tailored to your goals.

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Solutions

After evaluating several vendors, LeadCoverage selected SalesIntel for its precision, relevance, and supply chain-specific datasets.

Robust Shipper Data

SalesIntel’s access to 20,000+ U.S. shippers enabled hyper-targeted audience building for the logistics and supply chain niche.

All-in-One Intent Platform

The ability to leverage high-quality intent data across sales, marketing, and customer retention workflows in one system was a game-changer.

Improved Data Accuracy & Quality

SalesIntel’s human-verified contact and firmographic data ensured the team could confidently build and execute campaigns.

Outcomes

The move to SalesIntel has delivered measurable improvements across campaign performance and internal operations for LeadCoverage and its clients.

Higher Conversion Rates

Improved contact accuracy and audience precision have driven a 40% increase in lead-to-opportunity conversion rates.
Engagement rates have improved by 35%, leading to 25% faster conversion cycles and higher-quality opportunities.

Reduced Media Buying Costs

LeadCoverage has seen a reduction in media buying costs, resulting in a more effective use of the ad budget and a 20% increase in return on investment (ROI) from digital campaigns.

Stronger Top-of-Funnel Results

Campaigns now see a 100% increase in reach and 70% greater relevance from the outset, generating 45% more qualified inbound interest compared to previous methods.
The improvement in targeting resulted in 20% more inbound leads from targeted ads and email campaigns.
15% growth in pipeline velocity

Trusted Data Partnership

SalesIntel has become a strategic extension of LeadCoverage’s team, especially in supporting the supply chain market, helping to increase lead qualification rates by 25%.

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