How MCCS Leverage SalesIntel To Improve Pipeline Generation: 36% Increase Outreach Efficiency & 32% Higher Conversion Rates

MCCS Pipeline Generation

Overview

Marine Corps Community Services (MCCS) at Camp Pendleton plays a crucial role in supporting military families through a wide array of events and programs. As a Corporate Sales Executive, David Mamea is responsible for securing sponsorships and exhibitor participation for large-scale events such as the Spouse Appreciation Event, the Yuma Airshow, and the Super Kids Carnival STEM Zone. With thousands of attendees at each event, connecting with the right sponsors is essential for success—but identifying accurate contact information and key decision-makers has been a significant challenge.

The Challenge

Before using SalesIntel, MCCS’s outreach efforts were unstructured and required extensive research to track down the right contacts. This process resulted in slower engagement and missed opportunities to connect with ideal sponsors. To meet aggressive sales goals, David needed a solution that provided verified contacts and in-depth company insights while streamlining the sponsorship pipeline.

The Solution

SalesIntel provided a robust solution to drive a more coordinated and structured sponsorship outreach by offering:

  • Accurate, Verified Contact Data: Direct engagement with key decision-makers was enabled by access to up-to-date, verified contact information.
  • Comprehensive Company Insights: Tailor outreach messaging based on company values and sponsorship history, ensuring more personalized and effective communications.
  • Structured Pipeline Building: A systematic approach that helped prioritize and track outreach efforts, resulting in a more efficient and focused sponsorship pipeline.

The Results

In just three months, David experienced measurable success with SalesIntel:

  • Accelerated Goal Achievement: David exceeded his quarterly sponsorship goal within the first two months, a 54% improvement compared to previous cycles.
  • Major Sponsorship Win: He secured the STEM Zone’s largest contributor in recent years, which increased sponsorship revenue by 6%.
  • Enhanced Outreach Efficiency: The structured approach led to a 36% improvement in outreach efficiency and a 32% increase in conversion rates, ensuring that every engagement was both timely and effective.

MCCS Pipeline Generation

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Conclusion

SalesIntel has become an essential tool in MCCS’s sponsorship strategy, providing the verified data and actionable insights needed to build a winning pipeline. By streamlining the outreach process and enabling more targeted engagement, MCCS has not only accelerated sponsorship commitments but also secured significant partnerships that directly benefit military families.