Overview
Dayta is a fractional-marketing agency based in St. Cloud, MN, supporting 75+ B2B clients across 15 states with omnichannel strategy, campaign execution, and its proprietary Daylight® reporting platform.
The Challenge
- High-Volume Data Needs – Serving dozens of client campaigns at once demanded a steady flow of fresh B2B contacts.
- Data Quality Gaps – Public databases often delivered outdated U.S. phone and email info, driving up bounce rates.
- Research Bottlenecks – Building niche vertical lists manually siphoned billable agency hours.