Human Verification
Comprehensive Support
Real Mobile Numbers
Research on Demand
Guided Transitions
Contact Data
Intent Data
Company Technographics
Company Firmographics
Sales
Marketing
RevOps
Overview
You wouldn’t expect an IT services leader to get tripped up by bad data.
But even the best tech companies hit a wall when decision-makers stay hidden behind outdated spreadsheets.
Compugen Systems is known for creating transformative technology experiences. From modern workspace and hybrid IT to managed and field services, they enable organizations to stay ahead. But to deliver those outcomes, they first needed to find and connect with the right people.
And therein lay the problem. Their prospecting engine needed a tune-up. And it was costing them more than just time.
The Challenge
Compugen Systems had the skills, services, and solutions.
What they didn’t have was a clear path to the right buyers.
Despite being laser-focused on their Ideal Customer Profile (ICP), their data sources were too scattered and stale to build meaningful pipelines. Reps spent hours researching contacts, only to end up reaching the wrong people or hitting dead ends.
Let’s break it down:
1. No Clear ICP Filters to Guide Prospecting
They knew who they should be talking to. But they lacked the tools to segment the market accordingly. Without precise filters, the ICP remained an idea instead of a working list.
2. No Access to Decision-Makers
There’s nothing more frustrating than calling a great-fit company and not knowing who makes the buying decision. Their reps were flying blind. And no amount of cold calling could solve that puzzle.
3. No Way to Prioritize with Intent or Tech Signals
They wanted to reach companies already in-market or already using relevant platforms. But without technographics and intent data, it was a guessing game. And a slow one at that.
In short, they were pouring water into a leaky bucket. It wasn’t about the volume of outreach anymore. It was about getting smarter with targeting.
