Overview
CloudKaptan is a U.S.-based cloud consulting and managed services provider that specializes in AWS, Azure, and Google Cloud implementations. Their Business Development team focuses on building pipeline by identifying and engaging IT and DevOps decision-makers at enterprise companies.
The Challenge
CloudKaptan’s previous experience with ZoomInfo left reps unsupported, forcing them to navigate the tool without guidance. As a result, adoption lagged, onboarding was slow, and prospecting workflows were inefficient and disjointed.
- No onboarding or support from the previous vendor left reps frustrated and untrained.
- Slow ramp-up time, with new users taking weeks to feel confident using the platform.
- Disconnected workflows due to tools spread across browser tabs, CRMs, and spreadsheets.
- Low rep adoption, with less than half of the team actively using the previous platform.
- Trust issues around data accuracy, delaying outreach efforts and campaign launches.