Case Studies

How Cell Signaling Technology Generated 26% More Pipeline

It’s expanded our ICP coverage, reduced manual research by 40%, and boosted our pipeline generation by 35%”

Andie Davis

42%

reduction in research time

27%

increase in ICP reach expansion

Featured image
Download Case Study

Overview

Science is all about precision, and so is selling at least, that’s what Andie Davis at Cell Signaling Technology (CST) discovered. Founded by research scientists in 1999, CST is a private, family-owned company that operates more like a research institute, developing high-quality products for scientists worldwide. Specializing in applied systems biology research, particularly in cancer studies, CST ensures that every antibody they produce meets the highest validation standards.

But when it came to their sales and marketing efforts, finding the right prospects wasn’t as precise. The data they relied on was incomplete, forcing their teams to spend more time researching than engaging with the right people. That’s where SalesIntel came in.

 

The Challenge

CST didn’t need more leads. They needed better leads.

Their previous data providers delivered contacts but not the complete story. Gaps in Ideal Customer Profile (ICP) coverage left the sales and marketing teams playing detective: hunting down missing titles, chasing ghost accounts, and piecing together fragments of insight like a puzzle with half the pieces gone.

It wasn’t just slow. It was misdirected.

  • Accounts looked promising on paper, but weren’t in-market.
  • Manual research consumed time that could’ve gone into meaningful outreach.
  • Competitive targeting lacked teeth without clear technographic context.

CST needed to flip the script, and fast.

“SalesIntel’s comprehensive contact and technographic data has been a game-changer for us. It’s expanded our ICP coverage, reduced manual research by 40%, and boosted our pipeline generation by 35%, giving our teams the insights they need to focus on high-potential opportunities and drive impactful competitor campaigns.”

Andie Davis, Cell Signaling Technology

Don’t just be inspired by results, create your own. If this success story sparked ideas, let’s turn them into action. Request your demo today and get a walkthrough tailored to your goals.

Request a Demo

The Solution

Enter SalesIntel. Not with a magic wand, but with data so complete it actually gave CST their time back.

  • In-Market Identification: SalesIntel’s human-verified contact data helped CST zero in on decision-makers who were actually ready to engage.
  • Competitive Intelligence: With technographic insights, CST could analyze competitor stacks and craft messaging that hit where it mattered.
  • Strategic Advisory Support: Instead of teams spending hours on LinkedIn rabbit holes, SalesIntel’s experts and advisory team did the heavy lifting, freeing CST’s talent to do what they do best.

The partnership wasn’t just about access to data. It was about transforming how data powered their GTM engine.

The Outcome

The results came in, and this time, the numbers told a different story.

  • Pipeline generation climbed 26%.
    With better data and better timing, engagement with sponsors and clients surged.
  • Manual research time dropped by 42%.
    Fewer tabs, fewer sighs, more time for strategy.
  • ICP reach expanded by 27%.
    More of the right people, in the right roles, across the right companies.
Download Case Study

26

%

More Pipeline

Request Demo

“SalesIntel’s comprehensive contact and technographic data has been a game-changer for us. It’s expanded our ICP coverage, reduced manual research by 40%, and boosted our pipeline generation by 35%, giving our teams the insights they need to focus on high-potential opportunities and drive impactful competitor campaigns.”

Andie Davis, Cell Signaling Technology