Overview
What happens when your sales team spends more time fixing data than closing deals?
At BlackHawk Data, that question turned into a wake-up call.
As a leader in digital commerce, gift card, and incentive programs, BlackHawk knows what it takes to connect brands with customers. But when it came to their own outreach, something wasn’t clicking.
They had the strategy.
They had the team.
What they didn’t have was the right data partner.
The Challenge
BlackHawk had been using another data provider. On paper, it all looked good. In practice? Not so much.
- Inaccurate contact data made outreach feel more like a game of “guess who.”
- No real-time support meant waiting for tickets to be resolved, or worse, Googling for answers.
- No help prioritizing prospects, which left their reps chasing the wrong accounts while high-value targets slipped away unnoticed.
The result? Slower sales cycles, frustrated reps, and leads going cold before anyone could say “follow-up.”