Overview
Arke is a full-service design and technology consultancy composed of 100+ professionals specializing in Strategy, UX, Design, and Enterprise Development. With clients spanning industries such as Travel, Hospitality, Retail, Manufacturing, Bioscience, and Construction, Arke’s mission is to reshape how brands engage digitally by crafting human-centered, transformative customer experiences.
Challenges
For eight years, Arke relied on ZoomInfo for data intelligence. But over time, the relationship became strained. Not because of the product’s core offering, but due to the creeping weight of unexpected costs, limited flexibility, and a growing disconnect between their sales tech stack and the provider’s capabilities.
As Arke geared up to transition to a new CRM platform, they encountered a critical bottleneck: they needed accurate, real-time contact and company data to flow into their system without manual uploads, CSVs, or overly complex “enterprise upgrades.” Instead of support, they were met with constant upsell pitches and feature gatekeeping.
“Every time we turned around, it was all about upsell – and that upsell wasn’t slight. It was big… A lot of our information and all of our contacts got stale because we didn’t have (and couldn’t afford) that [API] connectivity with ZoomInfo.”
— Michael Stewart, Director of Partner Marketing/Alliances at Arke
Key challenges included:
- Expensive Upsells: Contract renewals felt more like negotiation battles than partnerships.
- Data Decay: Without real-time enrichment, contact info quickly became stale and outdated.
- Disconnected Workflows: Manual data imports were draining team productivity.
- CRM Migration Stress: Arke needed a partner that offered affordable plug-and-play API access to support the switch.