Case Studies

19% More Qualified Demos: The ICP Tactic That Transformed Continuous Networks’ Outreach

We love using the property triggers to zero in on the right-fit contacts, and the new ICP feature means far less manual list work for our team.

Madison Korta

19%

more qualified demo requests

26%

increase in email open rates

Continuous Networks, LLC
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Overview

Continuous Networks is a managed IT and cybersecurity provider based in New York and New Jersey. The company specializes in serving growth-focused healthcare organizations, ensuring their systems remain secure, compliant, and operational 24/7. With high standards for precision and performance, Continuous Networks needed a more efficient way to find and engage ideal prospects.

The Challenge

Continuous Networks’ marketing team was spending more time cleaning contact lists than executing campaigns. Their outreach was slowed down by outdated data and manual processes that didn’t scale.

  • Scattered, Outdated Contact Data: IT and compliance decision-makers were difficult to locate, leading to outreach delays and poor engagement.
  • Manual List Maintenance: Building ICP-aligned lists required hours of spreadsheet filtering and cross-checking before every campaign.
  • Slow Campaign Turnaround: Re-segmenting contacts delayed go-live dates, leaving less time for messaging and creative work.
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19

%

More Qualified Demo Requests

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Continous network

SalesIntel is a great tool for finding accurate data. We love using the property triggers to zero in on the right-fit contacts, and the new ICP feature means far less manual list work for our team.

Madison Korta Madison Korta, Marketing Manager, Continuous Networks, LLC

Don’t just be inspired by results, create your own. If this success story sparked ideas, let’s turn them into action. Request your demo today and get a walkthrough tailored to your goals.

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The Solution

With SalesIntel, Continuous Networks gained not only accurate contact data but also a smarter way to identify high-fit leads through automation and filters.

  • Human-Verified Contact Data: Clean, up-to-date emails and direct dials for target buyers eliminated guesswork.
  • Granular Property Triggers: Filters based on revenue, employee size, tech stack, and compliance needs helped zero in on the right audience quickly.
  • ICP™ Module: SalesIntel’s ICP feature automatically scored and segmented accounts, so only high-propensity leads flowed into nurture campaigns. No manual sorting required.

The Outcome

SalesIntel’s combination of verified data and intelligent ICP scoring helped Continuous Networks accelerate campaigns and improve engagement.

  • 35% reduction in manual list update time, cutting list prep from 5.2 to 3.4 hours per campaign.
  • 30% faster audience segmentation with ICP auto-scoring and advanced filters.
  • 26% increase in email open rates thanks to better alignment with ideal buyer profiles.
  • 19% more qualified demo requests, quarter-over-quarter, after implementing SalesIntel.
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