Overview
Continuous Networks is a managed IT and cybersecurity provider based in New York and New Jersey. The company specializes in serving growth-focused healthcare organizations, ensuring their systems remain secure, compliant, and operational 24/7. With high standards for precision and performance, Continuous Networks needed a more efficient way to find and engage ideal prospects.
The Challenge
Continuous Networks’ marketing team was spending more time cleaning contact lists than executing campaigns. Their outreach was slowed down by outdated data and manual processes that didn’t scale.
- Scattered, Outdated Contact Data: IT and compliance decision-makers were difficult to locate, leading to outreach delays and poor engagement.
- Manual List Maintenance: Building ICP-aligned lists required hours of spreadsheet filtering and cross-checking before every campaign.
- Slow Campaign Turnaround: Re-segmenting contacts delayed go-live dates, leaving less time for messaging and creative work.