SalesIntel.io CRO, Jason Hubbard, sat down with Vince Besse on his Best Selling Podcast to discuss the importance of sales and marketing alignment.
Jason and Vince start the conversation discussing the relationship between sales and marketing and the importance of aligning the goals of both organizations. Jason suggests finding your North Star as your guiding metric to measure success. What is your North Star? For Jason that was weekly active users which were tracked and shared across the organization.
They continue the conversation focusing the power of content and quality data to build a sustainable outbound program.
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