Technographics, Intent Data, and AI in Action: How GTM Leaders Turn Data into Revenue

Most GTM teams know about technographics and intent data, but few are actually combining them to their full potential. When paired with AI, these insights reveal who to target, when to engage, and how to personalize outreach for maximum revenue impact.

The problem is that most companies treat technographics and intent as separate tools. The result is incomplete targeting, poorly timed outreach, and campaigns that miss the mark. Without the full tech stack picture, intent alone can be misleading. Without intent, technographics leave you guessing on timing.

When you bring the two together, the game changes. Suddenly, you can:

• Pinpoint high-fit accounts actively in-market
• Perfectly time competitive takeouts with renewal and spend data
• Personalize outreach with both tech stack and buyer priorities
• Automate targeting with AI so the right accounts surface in your GTM stack every week

In this panel, you’ll hear from Manoj Ramnani (Founder & CEO, SalesIntel) and Mike Burton (EVP, Strategic Partnership & Co-Founder of Bombora), two pioneers in data intelligence.

They’ll share the most common mistakes GTM teams make, how to combine technographics and intent for precise, timely targeting, and real-world stories where this approach unlocked major pipeline. You’ll walk away with advanced plays you can launch right away to turn data into revenue.

If you’re ready to stop guessing and start targeting with AI-powered precision, this is the playbook session you can’t miss.

Audience Takeaway:

1. Understand the full scope: Learn how intent and technographics, powered by AI, paint a modern GTM picture (and what most teams overlook).
2. Spot hidden opportunities: Discover how to uncover accounts your competitors miss by pairing surging intent signals with renewal, spend, and tech adoption insights.
3. Run proven plays: Walk away with 5+ AI-driven technographic + intent plays you can implement immediately to prioritize high-fit accounts and accelerate pipeline.
4. Layer for precision: See how combining intent, technographics, and firmographics cuts through noise to surface the accounts most likely to buy now.
5. Learn from the pioneers: Hear directly from founders who shaped the data intelligence space, and gain proven strategies from the experts who built the playbook

Meet the Presenters

Manoj Ramnani, Founder and CEO

SalesIntel

Multi-faceted executive with a technical background and extensive experience building and leading International Sales & Marketing, Business Development, Operations and Product Development teams for start-ups and mid-size companies.

Strategic thinker with strong analytical skills. Excel at implementing data-driven solutions to solve complex problems and beat expectations. Solid history of building scalable sales and marketing operations and implementing strategic partnerships to grow revenues while maintaining low customer attrition, and creating new opportunities while maximizing operational efficiencies. Effective communicator capable of translating complex concepts and technologies to non-technical audiences.

Mike Burton, EVP, Strategic Partnership & Co-Founder

Bombora

Mike has been working with AdTech start ups since 2002. Currently, he is responsible for driving adoption of Bombora’s offerings across email marketing, analytics, programmatic display, predictive analytics and lead scoring, and countless other applications.

Mike took on an integral role in building B2B’s first Intent data co-operative, helping Bombora to consolidate over 9.3 billion monthly B2B behavioral interactions. This consolidation of data fuels massive efficiencies across B2B marketing and publishing.

Prior to Bombora, Burton worked with Madison Logic as Head of Platform Sales. He was also Madison Logic’s first VP of Sales, helping the company in it’s earliest stages to grow revenue and gain a foothold in B2B’s competitive lead generation space. Mike also worked at Collective, and was one of the first employees at IndustryBrains, an innovative direct marketing firm that helped shape B2B’s early online migration.