From Noise to Pipeline: How AI, Education & ICP Discipline Drive Sustainable B2B Growth

In this episode of Pipeline Pioneers, Jaclyn Mullen, Head of Marketing at TheLoops, joins SalesIntel CEO Manoj Ramnani to break down the real-world strategies that actually build B2B pipeline, especially in a market drowning in AI hype and buyer fatigue.

Jaclyn shares her hard-won insights on:

• Why 3% of your market is actually in-market and what to do about it
• How a well-defined ICP transforms outreach from noise to traction
• Tactics for using AI to accelerate (but not automate away) quality marketing
• Real examples of reducing CAC while increasing inbound without paid media
• The power of high-value content and creating a “Netflix effect” in B2B
• Her unique GTM penny allocation – what’s working now in pipeline generation

From customer-led growth to smarter AI workflows, Jaclyn gives tactical advice for revenue leaders who want a pipeline that converts, not just clicks and impressions.