Fixing the Leaky Funnel: How Sandy Yu Turns Customer Retention into a Pipeline Growth Engine

In this episode of The Pipeline Pioneers Season 2, Sandy Yu, Founder and Growth Executive at Revenue Retention Advisors, explores a refreshingly unconventional path to pipeline growth. The one that starts after the sale.

Sandy shares how she helps B2B SaaS companies generate “second-order revenue” by reducing churn, doubling down on upsell and cross-sell opportunities, and aligning product, marketing, and sales around the real pain points of their ideal customers.

Tune in to hear how Sandy diagnoses pipeline problems like a doctor before prescribing fixes, why she prioritizes marketing over sales when resources are tight, and what her unique “100-penny framework” reveals about breaking away from the status quo.

If you’ve ever felt like you’re pouring leads into a leaky bucket, this one’s for you.