Standing Out in Competitive Markets

Watch this episode of B2B Pipeline Pioneers

In this episode of B2B Pipeline Pioneers, we sit down with John Karsant, Founder & CEO of LevelUp Leads, a B2B sales development agency specializing in helping small to mid-sized businesses overcome prospecting challenges.

John shares his journey from eight years in lead generation to launching LevelUp Leads in 2021. He discusses how his agency acts as an extension of their clients’ teams, sourcing new contacts and running outbound email, LinkedIn, and cold call campaigns to fill pipelines and keep sales teams focused on closing deals.

We dive deep into:

• How to define your Ideal Customer Profile (ICP) and why it’s critical for growth
• The importance of leveraging sales, marketing, and branding to stand out in competitive markets
• Strategies for small to mid-sized businesses to maximize prospecting efforts despite limited bandwidth

If you’re looking to refine your ICP, build a stronger pipeline, and learn actionable tips to generate more meetings, this episode is packed with insights from a seasoned expert.

Tune in and learn how to level up your sales development!