The workshop, led by Lauren and Alisa, focused on moving beyond broad marketing to a more precise approach for filling suites and boxes for professional sports teams. The session addressed key pain points shared by Major League teams and demonstrated how to use advanced data and automation to solve them.
Key Takeaways and Highlights:
Attendees learned how to build highly targeted campaigns to attract corporate clients and secure sponsorships. The session highlighted SalesIntel’s role in this process, covering several primary use cases including:
- Attracting Corporate Clients and Sponsorships: How to use data to pinpoint high-value businesses in a local metro area.
- ICPIntel, Email Enrichment, and Intent Marketing: A deep dive into using these features to find and engage the right audience at the perfect time.
- Automations and Renewals: Strategies for using automation to streamline outreach and secure renewals.
Meet the Presenters
Lauren DeSalvo
Enterprise Account Executive SalesIntel
Hi, My name is Lauren DeSalvo. I’ve been an Enterprise AE at SalesIntel for over three years and I’m on a mission to help organizations enhance their GTM outbound motion by targeting the right accounts, at the right time, with actionable data.
Alisa Cox
Sr. Enterprise Account Manager & Team Lead SalesIntel
With over 10 years of experience in sales, customer success, and business development in the SaaS industry, Alisa is an Account Manager at SalesIntel.io, a leading B2B data provider that offers company insights to help clients expand reach, grow pipeline, and increase close rates. Alisa has a Sandler Sales Certification, which demonstrates my proficiency in sales techniques and methodologies, and she is passionate about delivering value and satisfaction to my customers.