Redefining ICP to Unlock New Growth in the Mid-Market

with Jen Igartua, CEO at Go Nimbly

Watch this episode of B2B Pipeline Pioneers

Pipeline pioneer Jen Igartua, CEO of Go Nimbly, shares how her team redefined their ICP from start-ups to midsized and enterprise level SaaS companies. By making this shift Go Nimbly is able to focus on more established organizations with operational challenges where they could deliver the most value. This change allowed Go Nimbly to better tailor their messaging, educate the market on their unique offerings, and create sustainable revenue by focusing on the right audience.

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