Pipeline pioneer Jonathan Gandolf, CEO and founder of The Juice, notes the shift from digital channels to in-person interactions as a critical driver of pipeline. In 2024, The Juice is doubling down on field marketing, including event sponsorships, creative activations, and strategic partnerships, betting on the continued success of its unique (and budget-friendly) approach to events.
I’m a left-brain marketer with a right-brain problem. My interests, experience, and expertise are deeply rooted in data and analytics. However, I have a curiosity and am motivated by chasing and executing innovative ideas.
My winding career path started at ExactTarget (acquired by salesforce.com) in a rotational program that led to valuable experience in content marketing, relationship marketing, and product management. Finally, I moved to data analysis for the email, mobile, and social marketing team building data infrastructure and strategy for B2B digital campaigns.
What started as a passion project turned into a 3.5-year endeavor launching and growing Braxton Brewing Company in Covington, Kentucky. Here, I led the brand side of the business helping launch the company, build the brand, raise awareness, grow an audience, execute events and manage the Marketing & Brand Experience team.
I then moved back to Indianapolis to help build the Health Intelligence category with the team at Springbuk. I led our Marketing team comprised of Demand Generation, Campaign Management, Product Marketing, Partner Marketing, and Brand & Creative.
Now, I’m taking on a new challenge. I’m excited to help change the way content marketing is created and consumed. Stay tuned!
Jonathan Gandolf
CEO & Founder at The Juice
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