Crafting Your Brand Voice

with Lex Winship, Head of Brand and Content at Loxo

Watch this episode of B2B Pipeline Pioneers

Pipeline pioneer Lex Winship, Head of Brand and Content at Loxo, is building the brand’s voice from the ground up. While she and the marketing team were brought into an organization with an established message, they quickly realized it wasn’t resonating with their audience. It was time to rebuild and reconnect with their buyers.

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