Why The Pains of ‘Dirty’ Data are Costing Companies Millions in Lost Pipeline, Revenue Growth, and Business Value

Dirty data is more than a minor irritation—it leads to lost pipeline, stalled revenue growth, and even reduced business valuation. In this webinar, we’ll break down why so many data challenges stem from broken processes and why a flawed setup early on can impose long-term limits on your organization.

You’ll discover how to identify and fix core data issues, starting with a clear Ideal Customer Profile (ICP) that underpins every revenue strategy. We’ll then explore how to create real cross-functional alignment among Sales, Marketing, and RevOps, ensuring accurate data capture and meaningful attribution at every funnel stage.

Finally, we’ll show you how cleaning up your data not only drives better pipeline performance but also protects your company’s valuation. Walk away with a game plan to diagnose, prevent, and resolve the “dirty data” pitfalls that inhibit growth—and to do so before they limit your next big opportunity.

Dirty Data, Dirty Process

Understand why most data issues are really process issues—and how they worsen as companies grow.
Learn how to recognize the “dirty data” signals in your systems and the process improvements needed to fix them.

Start Right, or Fix It Later (the Hard Way)

Discover why it’s far more efficient to get data processes right from the start.
See how a flawed data infrastructure can impose a ceiling on your growth—and how to remove it.
Graph
- Data problem grows slowly
- Growth line goes up and to the right
- Then data problem starts to pull your growth down

Nailing Your ICP: The Foundation of Targeted Growth

Learn why your Ideal Customer Profile (ICP) is the starting point for all revenue-generating strategies.
Get practical tips on leveraging both event and CRM data to refine your ICP—and avoid wasted efforts in Sales and Marketing.

Cross-Functional Alignment & Full-Funnel Visibility

Identify the key data points that Sales, Marketing, and RevOps need at every stage of the funnel.
Explore strategies for building alignment across departments, including attribution methods that tie your funnel together.

How ‘Dirty Data’ Impacts Valuation

Uncover the hidden costs of poor data quality on valuation and investor confidence.
Know what to fix now to protect your bottom line and secure a stronger position in a sale or fundraising scenario.

Meet the Presenters

Manoj Ramnani

Founder & CEO at SalesIntel

Manoj is the Founder and CEO of SalesIntel, a company committed to providing the pipeline generation platform using the highest quality B2B data on the market. SalesIntel uses the AI technologies and human research team hand-verifies every contact to ensure 95% accuracy on data. As the CEO, Manoj drives the strategic vision of SalesIntel, establishes and fosters key partnerships, and is building out the executive team that will make SalesIntel the leader of the data sector.

Navin Persaud

VP of RevOps, 1Password

At 1Password, my focus as Vice President of Revenue Operations centers on streamlining systems and processes, enhancing our go-to-market strategies with cloud computing and solution selling prowess. Our team has worked diligently to refine the customer acquisition and growth journey, emphasizing operational efficiency and data-driven decision-making

Reid Bierly

VP of RevOps, OPSWAT

Mr. Bierly is a highly skilled executive at the navigation of strategy to execution for Revenue/GTM Ops resulting in revenue growth, customer loyalty, operational excellence, and an engaged workforce. He is known for his continuous focus on driving innovation and his ability to move effortlessly between strategy, change management into day to day execution. His passion is to connect with people who are curious. People who seek to continuously improve themselves, their businesses, and the community around them.

Danielle Marquis

VP of RevOps, Betterworks

With over 14 years of experience in revenue operations, I have lead global teams that supports the sales, marketing, and customer success functions in achieving their goals and growing the business. My super power, is that I am able to connect the dots quickly across various business decisions and technologies, to drive and design a more operationalized path to GTM – not just to support our customers along their buyer journey, but to ensure our internal folks are optimized for productivity along their own GTM journeys.

My core competencies include Salesforce administration and customization, marketing automation with Pardot, Hubspot & Marketo, data analysis and reporting with Tableau, sales process optimization and automation with Gong, 6Sense, Zoominfo, Dealhub, Usergems, Groove and Outreach.io, and sales training and development. I am passionate about solving challenging problems, driving change and growth, and enabling transparency and collaboration across the organization. I have a MBA from Bentley University with a concentration in Marketing, which helps me understand the strategic and tactical aspects of scaling a business.

Arben Morina

VP of Global RevOps, Cision

Deliver double-digit profitable revenue by leading global transformation programs and targeted continuous improvement initiatives

Customer-focused global leader with extensive experience in strategy, planning, analytics, and execution of all aspects of commercial operations, quote-to-cash, and customer support. Accountable for enabling revenue growth, retention in high-growth sales environment. Talent for creating operating models, driving performance / productivity, and conceptualizing / executing complex transformation programs.

Expert in Salesforce CRM and sales/service/marketing automation technology, directing technology teams, and coordinating software development lifecycle activities. Thought leader, recognized for building and leading cross-functional teams, and establishing right culture for achieving ambitious objectives. Multilingual and articulate communicator with fluency in English, French, Albanian, and basic Japanese; leveraged for establishing and nurturing C-Level executive relationships with customers and key internal stakeholders, while delivering best-in-class services to promote loyalty/retention. Deep experience in due-diligence, acquisition integration, private equity environment, IPO and Sox readiness and execution in B2B, SaaS based industries.

Vivek Vishal

Head of Revenue Operations, Honeywell

Vivek Vishal is a Senior Director of Sales Excellence at Honeywell Safety Products USA, Inc., where he leads critical initiatives in PPE safety, sales strategy, and operational excellence. With over 20 years of experience in sales strategy, business transformation, and workplace safety advocacy, he has played a pivotal role in developing scalable programs, driving AI-driven forecasting models, and strengthening corporate growth initiatives. Previously, Vivek Vishal held senior leadership roles at Dell Technologies, where he spearheaded sales planning, business operations, and large-scale merger integrations, including the Dell-EMC integration. His expertise in data-driven sales execution, risk management, and regulatory compliance has positioned him as a trusted industry leader in driving global safety initiatives.

He is passionate about leveraging technology and data analytics to enhance seller productivity. A 2025 Global Recognition Award recipient, he contributes to the Forbes Business Development Council and advises on safety via the World Economic Forum. Vivek Vishal holds an MBA from the Indian School of Business (Ranked #27 in MBA 2025 by FT), Hyderabad, and a Bachelor of Technology in from the Indian Institute of Technology (IIT) Roorkee.