Recap: Why B2B Campaigns Fail: Strategies for Reaching the Right Audience

Bridge Group

Peel back the layers of any B2B campaign and you’ll find the root cause of its failure–connecting with the WRONG audience. It’s not about moving faster or “doing more with less.” Leaders who channel their teams’ efforts into a focused segment can thrive in a turbulent market. 

Join us to learn how concentrated sprints and tailored marketing test markets can lead to greater engagement and conversion rates.

Attendees Takeaway 

  • Accurately define, segment, and reach the right audience.
  • Apply storytelling in campaign efforts.
  • Create specific and relevant campaign templates for sales reps

Meet the Presenters

Chelsea Madden

Chelsea Madden

VP of Partnerships & CS at SalesIntel

Chelsea Madden is the VP of Customer Success and Partnerships at SalesIntel. She is passionate about the customer experience, viewing three areas as the ingredients to customer success: aligned goals, adoption for growth, and constant awareness leveraging data.

Kyle Smith

Kyle Smith

Managing Partner at Bridge Group