Webinar Recap: Using ABM & Outbound Tactics to Drive Inbound Leads

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In this recap of the webinar presented yesterday by SalesIntel’s VP of Growth, Jason Hubbard and 41 Orange’s CEO, Gregg Anderson, you’ll learn the following:

  • How to leverage LinkedIn to drive conversions and engagement without paid advertising, social posts, or InMail messages
    • Generate conversions for inbound content, i.e., webinars, white papers, podcasts, video landing pages, etc.
    • Generate registrations for in-person events, i.e., executive dinners, mastermind groups, conferences, workshops, etc
  • How to drive engagement with your ideal client profile using account-based targeting methodologies
  • How not to piss off prospects when sending cold messaging

So glad everyone could join us! Make sure to check out our deck and video.

Meet the Presenters


Gregg Anderson, CEO and co-founder

41 Orange

Gregg Anderson is the CEO and co-founder of 41 Orange. For over a decade Gregg has worked with entrepreneurs and senior marketing and sales professionals in high growth companies, helping them map out growth strategy and build scalable customer acquisition programs.

Gregg has mastered the art and the science of creating marketing and sales programs that help people create meaningful relationships with prospective clients, to turn those relationships into revenue, and to turn customers into raving fans. Gregg likes to say “it’s not who you know—it’s how people get to know you.”

41 Orange is a full-funnel Growth Agency that specializes in helping professional B2B services and SaaS companies grow better. Started by a husband and wife team and now private equity-backed, 41 Orange specializes in the integration of traditional outbound sales programs with modern inbound marketing programs.

We call it “outbound-led inbound” marketing (at least until we have a better name for it). Outbound-led inbound is comprised of a mix of strategies and tactics that are cohesively weaved together to drive leads and revenue—strategies like inbound marketing, marketing automation, account-based marketing, conversational marketing, social selling, outbound prospecting, and content marketing.

With the knowledge that the traditional agency model was broken, co-founders Gregg and Samantha Anderson build an agency that focuses on winning the war for revenue, not vanity metrics such as clicks, likes, and impressions. What makes 41 Orange different is our revenue projection process that clarifies performance expectations and our partially performance-based approach working on a base program fee plus commission. Revenue is great. More is better.

41 Orange is a Gold HubSpot Agency and Outreach Partner. We’re also certified in Salesforce CRM and Pardot. The agency is based in Old Town, San Diego, California, with seventeen full-time employees.


Jason Hubbard


Jason has literally grown-up in startups, including helping to grow three top 100 Inc. Fastest Growing Private Companies. Most recently, Cirrus Insight was number 41. He now serves as the VP of Growth for SalesIntel.io. SalesIntel is the most comprehensive contact and company data provider that helps you target your ideal prospects and accelerate revenue growth.

SalesIntel is the top provider of accurate and affordable sales and marketing contact data. 4 Million contacts and the highest number of direct-dial numbers in the industry, SalesIntel is your resource for contact data. SalesIntel’s new method is to have every direct dial number and email tested and re-verified every 90 days. Our combination of automation and researchers allows us to reach 95% data accuracy for all our published contact data while continuing to scale up our number of contacts.

With SalesIntel, your sales and marketing teams can easily find new contact data for your prospects and start closing more deals and update your current contacts to keep your data accurate. You will improve connection rates with human-verified direct-dial phone numbers and email addresses.

Instead of having to spend your sales reps’ time on prospecting clients who can’t buy your product, you can focus your sales team directly on building revenue and closing deals. Filter our data by tech stack, metro area, industry, position, and more. Or, use our Chrome extension to find contact data while visiting a prospect’s website or LinkedIn profile.

If you would like contact data on a unique industry or have a special request, our Research on Demand team is standing by to find what you need as quickly as possible. With the most comprehensive contact & company data and our excellent customer service, SalesIntel is your partner in growth.