SalesIntel.io and Metadata recently presented on the practical steps to execute a successful ABM pretargeting campaign.
Below you can view the webinar recording and slide deck used.
In this recap webinar, you will learn about:
- Generating and prioritizing your target accounts
- Identifying your buying committee and getting their PII (personal information)
- Verifying your prospects and aligning with sales
- Uploading precise audience targeting for advertising
- Planning and executing account-based advertising campaigns
- Setting up reporting in your CRM to measure and optimize your efforts
