Webinar Recap: ABM Pretargeting Best Practices

SalesIntel.io and Metadata recently presented on the practical steps to execute a successful ABM pretargeting campaign.

Below you can view the webinar recording and slide deck used.

In this recap webinar, you will learn about:

  • Generating and prioritizing your target accounts
  • Identifying your buying committee and getting their PII (personal information)
  • Verifying your prospects and aligning with sales
  • Uploading precise audience targeting for advertising
  • Planning and executing account-based advertising campaigns
  • Setting up reporting in your CRM to measure and optimize your efforts

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