Human Verification
Comprehensive Support
Real Mobile Numbers
Research on Demand
Guided Transitions
Contact Data
Intent Data
Company Technographics
Company Firmographics
April 23, 2025
12:00 pm– 1:00 pm EDT
Are you capturing the right data points to drive meaningful engagement and revenue growth?
In this webinar, we’ll demonstrate how to harness key data and behavioral signals, like engagement metrics, firmographic information, and intent, to shape your lead generation strategies.
You’ll learn how to integrate these insights seamlessly into your CRM, marketing automation, and analytics platforms, ensuring you focus your efforts on the best opportunities.
We’ll also explore best practices for automating lead scoring and triggered workflows based on real-time behavioral signals, such as downloads, page visits, and email opens, to ensure your outreach is always timely and relevant.
Finally, you’ll discover how to continuously audit and refine your processes to improve efficiency and adapt to changing market conditions.
Key Takeaways:
- Key Data Points: Determine the most important data signals (engagement, firmographics, intent) for your pipeline objectives.
- Systems Integration: Learn how to connect CRM, marketing automation, and analytics tools for seamless data flow.
- Lead Scoring & Prioritization: Understand how to automate scoring based on real-time signals for targeted outreach.
- Triggered Workflows: Discover how to trigger timely next steps based on user actions and engagement.
- Continuous Improvement: Get tips on regularly auditing workflows to identify inefficiencies and update your scoring models.
Join us to uncover strategies that will help you translate data-driven insights into meaningful, revenue-generating conversations.
Meet the Presenters
Stefanie Boyer, Co-Founder, Chief Science Officer and Head of Education
RNMKRS
I’m passionate about elevating the sales profession with research, education, and technology. As a Marketing Professor and Director of the Northeast Intercollegiate Sales Competition (NISC) at Bryant University, I teach and coach students on various aspects of sales, such as the conversation, social media, analytics, executive presence, and design thinking.
I also co-authored “The Little Black Book of Social Media” on social media strategies for business, influencers, and personal branding, as well as “9 Ways to Develop Highly Effective Salespeople” designed for sales managers, and an Audible series called “6 Sales Skills Everyone Should Know” partnering with Wondrium, The Great Courses and Audible, an Amazon Company. You can also check out my TEDx talk called, “Learning how to get what you want”.
In 2019, I co-founded RNMKRS, a groundbreaking platform that uses artificial intelligence and machine learning to simulate realistic sales conversations and provide instant feedback and scoring to trainees. RNMKRS is used by over 45,000 sellers from around the world and completed over 750,000 ai sales role plays with meaningful feedback and in-game coaching in colleges and companies. As the Chief Science Officer, I work with a diverse group of faculty, sales, revenue and enablement leaders, and students to create innovative technology solutions that enhance sales performance and career readiness.
I am honored to be recognized as one of the Forbes #NEXT1000 entrepreneurs, American Marketing Association Sales Professor of the Year, and the recipient of a variety of teaching, research, and innovation grants and awards, including the Marketing Simulation Winner by the American Marketing Association for our work with RNMKRS designing role plays with multiple buyers for a more dynamic selling experience.
Mary Kay Willis, Director of Business Development
Teliad
A seasoned account executive for more than 30 years, I am passionate about helping clients find effective solutions to their greatest business challenges. Working individually with my clients’ success for years, I now serve in a leadership role at Telaid as Director of Business Development. I lead Telaid’s business development team in our efforts to deliver game-changing solutions using innovative technologies and cradle-to-grave service and support.
I am proud to work with Telaid, a trusted technology partner for 40 years among leading Fortune 500 enterprises in retail, financial services, healthcare and food service. We help companies successfully achieve digital transformation for greater success, efficiency and profitability in their businesses. If you are seeking a capable, dependable technology partner, look no further than Telaid.
Eric James, VP of Sales
SalesIntel
Results and employee oriented leader with a reputation for motivating and inspiring large teams to achieve exceptional results. Open and expert communicator who has a track record for clearly conveying company positions to senior leaders, employees, customers, accounts and government officials. Dedicated to maintaining a reputation built on developing people, service, quality and ethics.
