Catch The Recap
Using Empathy, human-centered design on the front end of building your marketing campaign can produce much better returns on your effort. Learn how to incorporate this step into your process from acclaimed Innovation practitioner and author, Michel Graber, Managing Partner of the Southern Growth Studio. Michael will be in conversation with Courtney Sylvester of SalesIntel. He will discuss some of the breakthrough techniques of this methodology from his client work, including stories from Schick, Dr. Scholls, and Rheem Manufacturing and more from his 250+ client portfolio.
What you’ll learn:
- How to hone in on what prospects truly desire
- What innovation techniques get better email campaign hit rate
- Click-worthy language from the mouths of prospects and customers
- Leading methods of value creation from large brands
Meet the Presenters
Southern Growth Studio
Michael Graber is the founder and managing partner of the Southern Growth Studio, an innovation, insights + strategy boutique in Memphis. Michael is a co‐founder of the Memphis Innovation Bootcamp. Michael has years of experience working in the trenches advising more than 150 top companies and non‐profits, including Cardinal Health, Arrow, Bayer Consumer Care, Fruit of the Loom, FedEx, ServiceMaster, Mars PetCare, Jack Nicklaus, Hunter Fan, Rheem, and others. He has written more than 400 articles for INC., Innovation Excellence, The Daily Memphian, and has published two books. Michael is known for giving enlightening talks on how to apply human‐centered innovation to organizations to grow new value. He has spoken as a keynote presenter at many conferences (Front End of Innovation, Back End of Innovation, Inno8tors, Day of Innovation, among others), a workshop leader at others including American Marketing Association, Product Managers Association, BI Data Users group, and as both a keynote speaker and workshop leader at events at Discover, FedEx, Rheem, Microsoft, Girls Inc., and many other organizations.
Courtney Sylvester is the Director of Partnerships at SalesIntel. She has a varied background and has experience in several industries, typically with a focus on consultative sales. Courtney’s passion for data and proving ROI landed her at SalesIntel, where she’s focused on enterprise sales and, more recently, partnerships.